An importer and producer of Mediterranean foods approached Virtina seeking help for their WooCommerce website. The company specializes in the highest quality bulk and retail extra virgin olive oils and balsamic vinegar products.
The client’s WooCommerce store requires a login for users to be able to browse and buy products. The client is primarily a wholesale supplier of virgin olive oils and balsamic vinegar products. However, the client sells to a broad category of customers and not just wholesalers.
The client approached Virtina to help them implement dynamic pricing on their WooCommercestore. The dynamic pricing would show individual pricing depending on the category in which the user belongs to. Virtina implemented the dynamic pricing effortlessly. We even made sure that the price can be adjusted from the backend.
The Virtina team also provided a provision to change the pricing displayed for the products even within a specific category of customers. That is, suppose that there are two wholesalers who are browsing for the same product. Virtina made it possible for the client to show individual pricing for both the customers.
The company also offered discounts for selected buyers on all products. Initially, this had to be carried out on a product by product basis. The experts at Virtina made it possible for the client to apply the discount to all the products at once.
The client’s WooCommerce store had a grid layout, which could not accommodate more than ten products on the page. As per the client’s request, Virtina implemented a list view for the products. This allowed more products to be displayed on a single page. The user could choose which view to display the products.
Virtina further provided the capability to buy the product straight from the list view of products. The user could select the required quantity of the product. And add it to the cart without leaving the product page.
The WooCommerce site was optimized by the Virtina team. All the system updates and optimization was carried out by our experts to ensure the smooth working of the WooCommerce store.
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