Virtina won a project from a fashion, art & apparel company in the USA. The brand created a strong cultural & artistic phenomenon, both online & offline. They achieved this via customers who channeled their inner spirit using the brand's hashtags on social media channels.
The company would fulfill its objectives & convey the core message using videos & GIFs on various social media channels. The client's customers also relied on these cultural symbols to communicate in a manner that was more enjoyable & creative.
The brand stimulates & upholds the freedom to reflect, express, & celebrate the transformative social changes introduced by the new Cultural Revolution. The brand is also well renowned for selling various fashion accessories on their WooCommerce store.
The client wished to introduce a means by which the currency for the product rates on their eCommerce store would vary. The change would depend on the visitor's IP address. In other words, set up "dynamic currency" on the website along with the GEO location IP lookup feature.
The client was already working with a plugin called WooBeWoo Currency Switcher. Using the said plugin, the client could convert the product rates in real-time to any currency. But they couldn't get the plugin to work on Mobile Devices.
The Woo Experts in Virtina got to work to provide a means to make the plugin more compatible with mobile devices. As a result of implementing this change, the client was no longer losing orders on their mobile channel.
Beyond this, their conversions improved – which in turn increased the revenue & profits.
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