Virtina won a project from a B2C cosmetic company. The company is a beauty venture that strives to provide the cleanest & most innovative Luxury Beauty Brands.
The client was running their online store on Shopify. They took the platform decision, keeping in mind that the effort and investment should result in a stunning presence on the web. All this alongside the ability to blog. Not just any ordinary website, but something that brings a "Wow Factor" on their webstore.
- The client also wanted to add a pop up for every new visitor. The pop-up would only show a code to persuade the customer into placing an order at attractive discounts. But, the same should only surface when a person visits the site for the first time.
- An abandoned cart feature to remind customers of the items in their cart via e-mails, along with a discount code. This feature is to tempt them and draw them back into completing the said sale.
- An automated review e-mail after someone purchases an item. Remind the buyer about their shopping and get them to leave some feedback. This way, the client wins some reviews for the said product.
- Display a banner at the top of the webpage; that prompts a customer to buy more to qualify for free shopping.
Handle the payment integration in PayPal & Apple pay. Finally, bring a responsive flawless version of everything on mobile. Knowing that their target audience is browsing on mobile, they realized the importance and didn't want to compromise on this end.
Virtina was able to deliver all the requirements. As a result, the client got a professional digital store; that was aesthetic & user-friendly.
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