A leading auto-parts company in California, United States, approached Virtina for a WooCommerce project. The client sells quality and reliable parts and accessories for metropolitan vehicles. They also provide servicing, restoration works, and any technical help on all metropolitans.
The client dedicates themselves to providing a range of services for all metropolitans. So much so that they are only devoted to the preservation of Metropolitans. The brand stays committed to the survival, support, and growth of Metropolitan cars.
They run their eCommerce website on WooCommerce. When they approached the Woo experts in Virtina, they hoped to make the site reach its full potential. Their WooCommerce website fell short in a few areas. The website suffered from problems as soon as it went live.
The eCommerce development company that helped build the site didn't specialize in WooCommerce. The company did a terrible job, and the client ended up with a cluttered and slow eCommerce website. The client requested some fine-tuning of the site. They also wanted to see minor improvements on some of the design elements.
The client also needed a good amount of SEO optimization on their WooCommerce site. Since this wasn't already there, their online store ranked lower on Search engines. For specific phrases and keywords, they didn't feature even in the top 100 on Desktop searches.
Furthermore, the client wanted to improve the presentation of products. The products were only viewable as a grid. They wished to display the products as a list. On the design side, they wanted to elevate the aesthetics of their product pages. A few of the pages were narrow and left white space on both sides.
In essence, the client wanted to change the look and feel of the website. The existing theme did not enable a more immersive experience on the site. They wanted the aesthetics of the site to feel more modern. All this, without diminishing the brand's vintage feel.
The Woo experts in Virtina resolved all the problems. We built enough interlinks within the site and added relevant keywords. Our SEO experts improved the URL structure and updated the meta descriptions. We even implemented Schema tags to rank higher on search engines.
Beyond this, our eCommerce experts improved the presentation of products. We performed custom coding to change the arrangement on the product listing page. Aside from this, we improved the product pages' appearance. We did so by modifying the design and removing the white spaces.
As a result of our work, the client received an online store that is professional and captivating. The changes in page layout and product arrangement made the site more user-friendly. Since working with us, the client has seen an increase in conversions and revenue.
