Virtina won a project from a veterinarian company based in Texas, United States. The client is a future-focused company on a mission to promote pet wellness. They believed in spreading unconditional love between pets & their owners by keeping the animals healthy.
The company works with the highest possible standards to create products that cater & transform the quality of pets all over the world. In the process, they helped to develop CBD based pet supplements to meet the needs of pets around the world.
The client wished to integrate WooCommerce on their existing WordPress site & use Square as the payment gateway for all the transactions that happen in the store.
For CRM & marketing automation, they requested integration with Hubspot. Apart from this, the client also asked for a compatible theme that synced with their business backbone. The client also wished to have a WooCommerce StoreFront theme. An intuitive, flexible & free theme offering deep integration with WooCommerce.
They couldn’t perform any of the above tasks with their in-house team. Thus they requested to have a Woo Expert look into the matter for them. In other words, an extra set of hands to help set up WooCommerce & ensure seamless integrations.
The client had also identified specific core pillar topics (pages), which acted as the central hub of the content. Beyond this, specific subtopics that relate to the main topic & link back to the pillar page. All this, based on the keyword research, already led by the client. They needed us to integrate the same into the website structure & flow.
Thus, the eCommerce experts in Virtina turned the content-rich WordPress site into a WooCommerce store. The store was then integrated with Hubspot to handle all their marketing/sales data in one central hub. The Woo experts at Virtina gave their WordPress site the perfect eCommerce capabilities.
The use of topic clusters gave the client an excellent way of organizing content & satisfying Google. As Google’s algorithm, favor’s topic-based content. This made pillar pages a must for those who want to maintain a high SERP ranking & establish authority.
We even went on to integrate Square as a payment gateway. The use of Square ensured PCI compliance, fast deposits & fraud detection. The client & their customers found a safe & secure way to process payments on their eCommerce store.
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