Virtina was awarded a project from a company in Colorado, USA; that specialized in providing lightweight, top-of-the-line high-quality gear for the outdoor enthusiasts. Lightweight tent, sleep systems, and outdoor shelters were just some of the gears sold by this brand. The company was running its store on WooCommerce and were in the process of fixing some of the issues they experienced on the site. One of them was attending to the stock exporter, which is a plugin that allows you to export a simple report, in a CSV file, with all the products, or only the ones where stock is managed, and its current stock on WooCommerce. Besides this, the client wanted to add tracking codes for Facebook and Google Analytics to track conversions from the traffic; then add a checkbox on the checkout page asking customers "how did you hear about us?" with checkboxes that can be added and edited. For e.g. Search Engine, Facebook Magazine, Ad, Hammock Forums or others that gives the ability to type in something that is not on the list. Virtina was able to accomplish all the demands raised by the client and delivered a site that was managing the stock better, tracking their analytics side and giving them a distinct marketing advantage by collecting the source from where the consumer heard about them.
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