Virtina was awarded a project from a nursing association in the USA. The organization represented the nation’s registered Nurses and became the driving force for them. Shaping nursing practice standards and defining the code of ethics for the profession. The eCommerce activities were running on WooCommerce. One of the things the client wanted, was to fix broken links and set the proper redirection for the same. Also, the client wished to find fixes for Tracking/ Analytics codes, something easily achieved from our end to have bounce rates going from 7% to 78%; when a healthy bounce rate would be between 60% - 75%. Check the plugin/theme conflicts without affecting the live website, so we cloned the site on a private staging server and worked out everything there. Lastly, track the offline magazine subscriptions and newsletter subscription; which was achieved by setting up button tracking on PayPal button clicks, and then monitored in Google Analytics. In the end, all the objectives were met, and our client was given a site that lived up to their business model.
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