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eCommerce News

Get to know all the latest happenings from the eCommerce industry right here. From upgrades and partnerships to new developments, we deliver the insights as soon as they happen.

  • Magento News

    New Services in Adobe Analytics Make it the Leading Analytics Tool

    Adobe adds new services to its trending tool, Adobe Analytics, to give it true omnichannel analytics capabilities. Adobe Analytics is the most favored among top brands to collate and analyze data from channels, including Metaverse and streaming media. The addition makes the data transition from outside analytics apps seamless and creates a unified space for data across media types. Adobe can collect data from Metaverse, like engagement volume in 3D objects and immersive experiences and interactions across multiple metaverses. Users can compare digital media consumption to engagement on other channels in streaming media. Customer Journey Analytics (CJA) summarizes omnichannel data in compliance with GDPR and CCPA. Adobe’s partner ecosystem helps brands combine data sources to create a single workspace for holistic data analysis.

  • Magento News

    New Multi-surface Photoshop and Lightroom Updates From Adobe

    Adobe unveils new updates for creative cloud applications Photoshop, Lightroom, and Lightroom Classic with notable advantageous features. It includes editing and usability enhancements for Photoshop on the web (beta). Photoshop updates include features like Curves and RefineEdge. There is also Mobile browser access, onboarding, learning content, and better performance and UX. It also aids Adobe Sensei AI and machine learning in simplifying complex workflows for creatives. The latest release also assists in organizing cross-device (desktop, web, and mobile) collaboration workflows for Photoshop and Lightroom users. Lightroom and Lightroom Classic updates include AI-powered adaptive presets for effects, auto red eye removal, and easy trimming and editing capabilities. Adobe also showcased a new Photo Restoration Neural Filter.

  • Magento News

    Adobe Updates Substance 3D to Enhance App Performance

    Adobe has brought in several new updates to its Substance 3D application to advance the company's impact on the metaverse and enhance the app's performance. Substance 3D, a suite of tools and services developed by the Adobe team, supports end-to-end 3D content creation for any project and is favored by the gaming, entertainment, and eCommerce industries. Renowned international brands like Hugo Boss and Salomon use this app to deliver immersive experiences. With the application surpassing 60% year-over-year (YoY) growth, the company moves to bank on its popularity. The fresh releases comprise native Apple M-series chips support for Painter, Designer, and Sampler. Updates also include 3D Materials SDK for developers and robust new plugins. Adobe has also extended free app access to students and teachers worldwide in a bid for its popularity.

  • Magento News

    Crooked Media Podcasts to Become More Accessible With Adobe

    Crooked Media introduced captioning on popular podcasts across video platforms using Speech to Technology set in Adobe Premiere Pro. The media company delivers bold, authentic content to entertain, inform and inspire action leverages Adobe to make podcasts more accessible. The company uses Adobe across all its video platforms to caption popular content, including interviews and clips from famous podcasts. Speech to Text in Premiere Pro uses Artificial Intelligence and Machine Learning to automate the creation of transcriptions and captions. Using it naturally speeds up the tedious process letting the Crooked Media team quickly get top-notch, precise captions for their video podcasts and social media channels. The process automatically makes their content more engaging and accessible to the audience without much effort.

  • Magento News

    Creative Cloud Customers to Gain Access to Adobe Frame.io

    Adobe has introduced Frame.io’s video collaboration platform to Creative Cloud customers enabling video editors and key project stakeholders to collaborate in the cloud. Adobe also released After Effects and Premiere Pro updates, including native M1 support and reimagined Premiere Pro Import, Header Bar, and Export for After Effects. Video creators can share their work in progress with reviewers globally, receive an integrated review and work on up to five different projects simultaneously with another user.Frame.io accelerated file transfer technology helps Creative Cloud quickly upload and download media with additional 100GB of dedicated Frame.io storage. They can work with Camera to Cloud, the fastest, easiest, and most secure way to get footage from cameras to editors, motion designers, and other stakeholders.

  • Magento News

    BMW and Adobe Strengthen Ties for Digital Transformation

    As part of the group’s digital transformation of marketing and sales, BMW Group (BMWYY) has decided to expand its partnership with Adobe. One of the world’s largest automobile and motorcycle manufacturers, the BMW Group includes BMW, Rolls-Royce, MINI, and BMW Motorrad. They plan to leverage the advantages of the data-driven Adobe Experience Cloud to offer personalized digital experiences. The automobile giant aims to sell a quarter of its vehicles online within the next three years and provide customers with seamless online and offline experiences using Adobe’s real-time data and insights. They want to include customized vehicles, doorstep delivery, and personalized post-purchase services for their online sales and provide the same level of comfort and service to customers irrespective of the business happening online and offline.

  • Magento News

    Adobe Expands Partnership With Walgreens Boots Alliance

    Adobe announced a new stage of partnership with Walgreens Boots Alliance (WBA), a 170-year-old integrated healthcare, pharmacy, and retail provider. Walgreens Boots Alliance currently uses Adobe Workfront as its work management platform to enhance campaign collaboration and execution. The integration has already started showing results for WBA and its customers. Adobe Workfront integrates with Adobe Creative Cloud and Adobe Experience Manager to empower the company to optimize, create and deliver tailored customer experience. WBA can thus cater to millions of customer needs daily with the same speed and consistency. Adobe Workfront has enhanced the existing partnership across Adobe Experience Cloud, driving cross-channel customer insights and extensive personalization through the web, mobile, and in-person retail.

  • Magento News

    Adobe Real-time CDP to Personalize Digital Economy

    Adobe announces new features in Adobe Real-Time CDP (Customer Data Platform) that use real-time data to create personalized journeys for millions of customers within milliseconds. Industry giants like The Coca-Cola Company, General Motors, Coles, EY, T.Rowe Price, ServiceNow, TSB Bank, Real Madrid, and Suncorp have widely adopted CDP to propel their businesses. The changes let the platform process over one petabyte of daily data on average, interacting with millions of customers in real time. Using the Adobe Experience Cloud applications, brands can now view and manage customer profiles, make real-time updates, and activate customer insights throughout the customer journey. Adobe thus successfully creates tailored customer experiences across significant business sectors like retail, healthcare, financial services, and technology.

  • Magento News

    Adobe Promotes Personalized Customer Experiences With New AI Innovations

    At the recent San Jose Adobe Summit, Adobe unveiled new Artificial Intelligence (AI) innovations that offer inconceivable personalization, insights, and prediction levels to deliver a seamless customer experience. Adobe powers the new capabilities through its AI engine, Adobe Sensei. The innovations are built on hundreds of AI and machine learning (ML) capabilities embedded through Adobe Experience Cloud. A Marketing Mix Modelling analyzes the marketing spends in real-time and recommends changes in spending for optimal results. The innovations include live search results, intelligent content creation and delivery, product recommendations, intelligent budget forecasting and allocation, and cross-channel budget optimization. Adobe is sure that the innovations will drive efficiency, revenue, and business growth for its merchants.

  • Magento News

    Latest Magento 2 PWA Studio Release and Updates 10.0.0 is Out

    Progressive Web App or PWA is a Magento 2 web application that extends an unparalleled customer experience by making merchant sites responsive and compatible with any browser. The latest Magento 2 PWA Studio release 10.0.0 has the latest features, refactors, bug fixes, and various other improvements. The latest PWA Studio 10.0.0 is also compatible with Magento 2.4.2. It offers features like a build report tool, check or money order payments, a custom scaffolding template, the MegaMenu component, store switcher, increased test coverage, etc. It also displays improved performance by text compression enabled for the UPWARD-JS server, removing unused Javascript in Venia and improving render blicking and response in Venia. Merchants can increase store functionality by integrating the new PWA compatible Magento extensions.

  • Magento News

    Adobe Announces Adobe Experience Cloud for Healthcare

    Adobe recently announced the general availability of Adobe Experience Cloud for Healthcare at the Adobe Summit. The platform allows healthcare companies to securely transform their consumer insights into personalized customer journeys and digital experiences. The data capabilities unlock capabilities across the entire healthcare ecosystem, empowering personalized experience considering the confidential nature of healthcare. Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Adobe Customer Journey Analytics' latest applications have become HIPAA-ready to support the venture. The idea is to offer customers seamless active participation in healthcare while supporting healthcare providers, insurance companies, pharmacies, and lifestyle companies.

  • Magento News

    Adobe Enables Agencies and Brands for Metaverse Success

    At the recent Adobe Summit – The Digital Experience Conference, held in San Jose, California, Adobe announced a series of innovations, integrations, and investments designed to position its collaborating brands to succeed in the metaverse. Adobe is ready to empower its agencies and brands to try their hand in the metaverse. Adobe has started to adapt to the demands of immersive 3D design to streamline marketing production, product design, and other processes. Adobe has recently collaborated with big brands like The Coca-Cola Company, Epic Games, NASCAR, NVIDIA, etc., for 3D content creation, eCommerce development, and portable immersive experiences. Adobe started previews for new 3D and augmented reality (AR) tools for building immersive experiences for its customers.