Volusion is one of the most robust eCommerce platforms for running an online business. It can support just about any eCommerce capability you want. However, implementing some of these capabilities is only sometimes possible, at least not without professional help.
Adding a Buy With Prime button for Amazon is a complex feature for a Volusion store. Why is it so difficult? Because Volusion does not support the standard Amazon script in their online stores.
Moreover, there is no precedence in this case, as no one has ever created a custom script for a Volusion store. It meant we had to develop a customized solution for the first time. Here is how the experts at Virtina delivered a successful custom Amazon store integration for the client’s Volusion store.
Buy With Prime Button on Volusion Store
Adding a Buy With Prime button on an eCommerce store is seemingly simple. However, for the Buy With Prime button to work, it must take the user to the Amazon checkout page after clicking on it.
And the only way to do this for an eCommerce store is to use the Amazon Script available in their public domain. It is a relatively straightforward process if you run your online business on any significant open-source or SaaS eCommerce platform.
However, the same can not be said for the Volusion platform. The standard Amazon script would not work with the Volusion store, which makes this project unique for us at Virtina.
Amazon Store Purchase Capability With Customized Script
The experts at Virtina had to implement the Buy With Prime button on the client’s Volusion store. We knew from the get-go what we must do to accomplish it. Hence, our team quickly accessed the Amazon script available in its public domain.
We then assessed the script to find out how to customize it to suit the client’s requirements. Our experts had to ensure the new customized script could work seamlessly for the client’s Volusion store.
Sell Products Directly Via Amazon Console
After several hours of grueling work, our experts created a customized script to enable a fully functional Buy With Prime button. The button appears below the Add to Cart button on the client’s product page.
Customers could easily buy the product on Amazon by clicking the button, which worked seamlessly with the product type the client sells. In other words, after clicking the Buy With Prime button, the eCommerce purchase process completely shifts to the Amazon store.
Hence, after pressing the button, Amazon starts taking care of the purchase journey. The button merely acts as a portal between the Volusion and Amazon stores. After the customer hits the Buy With Prime button, Amazon handles everything from order placement to checkout.
“Buy With Prime” Button and Enabling and Customization
One of the client’s primary concerns about the custom integration process is its flexibility. The client was worried that the customized Amazon script would be a problem when enabling/disabling the Buy With Prime button.
However, the customized Amazon script does not change the Amazon console but facilitates compatibility with the Volusion platform. The client can enable/disable the Buy With Prime button via the Amazon console.
We also ensured that the button appears automatically for in-stock products listed on the client’s Amazon store. Besides that, the client also has the option to customize the visual aspects of the Buy With Prime button, such as its size, shape, color, etc.
Amazon Script Optimization for the Client’s Volusion Store
The most challenging aspect of implementing a Buy With Prime button for Amazon-listed items in a Volusion store is the platform itself. Volusion’s closed-source platform does not support Amazon’s standard script for connecting the online store with Amazon.
Moreover, Amazon has dedicated plugins for all significant eCommerce platforms. The only way to add the Buy With Prime button on the client’s Volusion store is with a customized script. Our experts successfully customized the Amazon script to enable customers to buy items via Amazon.
The customized script we created for the client works only with the client’s Volusion store. In other words, another Volusion store with different requirements would need a new customized script to let customers purchase products from Amazon.
Dynamic Script for Varying Products
One of the significant challenges in creating a customized Amazon script for the client’s Volusion store was to make it dynamic. The client is a leading footwear brand in the US, which means they sell varying products on their eCommerce store.
We had to ensure that the Buy With Prime button appears only for relevant products, with its varying factor being the shoe size. It means the product code for Amazon-listed items changes with the shoe size the user selects.
Our experts created a customized dynamic script to detect the shoe size, check its availability on Amazon, and display the Buy With Prime button. However, this is not a universal solution as it is specifically created to meet the client’s unique requirements.
Collaborating With Amazon and Volusion
The client sought the help of Virtina to add the Buy With Prime button on their online store, as we are experts in the Volusion platform. Virtina has delivered multiple successful Volusion projects. Moreover, our experts have experience creating custom plugins for all leading eCommerce platforms.
Amazon and Volusion are like oil and water, meaning they don’t work well with each other. Fortunately, at Virtina, we make the seemingly impossible happen daily. Our experts acted quickly and efficiently as the bridge between Amazon and Volusion.
The Virtina team got the Amazon script and collaborated with Amazon and Volusion. Our team discussed the project with both parties to implement a functional Buy With Prime button on the client’s eCommerce store. After multiple discussions and a detailed assessment, we created a customized script that works seamlessly on the client’s Volusion store.
Repurposing the Customized Amazon Script for Other Platforms
The customized Amazon script we created for the client’s Volusion store is tailor-made for their needs. Another Volusion store with similar requirements may require a new customized software script. But it is relatively easy for the experts at Virtina to create a custom Amazon script for your Volusion store.
Thanks to our expertise and experience handling such unique Volusion projects, we can implement a Buy With Prime button on your Volusion store. We can repurpose the custom script and make necessary changes to fit your unique needs.
We are already in the process of adding similar capabilities to another closed-source platform. After the initial analysis, our experts have found that we can implement Amazon script integration to another closed-source eCommerce platform. It is only a matter of time till we make custom Amazon script integration on a new eCommerce platform.
Results and Benefits of Custom Amazon Store Integration
The custom Amazon store integration for Volusion is one of the unique projects Virtina has successfully delivered. We added a Buy With Prime button on the client’s Volusion store. This simple change multiplied the client’s eCommerce offering to their customers.
The custom Amazon script we created ensures customers can seamlessly buy products through Amazon while still enjoying the benefits of the client’s Volusion store. We had to work closely with the Amazon and Volusion teams to ensure seamless integration of the customized script.
More importantly, the success of this project opened new windows of opportunity for similar eCommerce platforms. Soon Virtina will be able to provide eCommerce store owners to add Amazon store access to their customers regardless of their eCommerce platform.
Our experts can even develop a universal solution to let eCommerce store owners connect their stores with Amazon. By doing so, eCommerce store owners can use the plugin to add a Buy With Prime button, significantly saving them time and money.