- Racing Electronics
- Electronics Equipments
- B2B & B2C
- Volusion
Summary
Racing Electronics, founded in 1988, is a significant fixture across all Motorsport's events throughout the country, producing and selling the most popular Motorsports communication equipment available today, making it the #1 race communications equipment maker in the market. Recently Racing Electronics approached Virtina for real-time device activation connected to an e-Commerce order placement.
The company was recently acquired by New York-based live sports event broadcaster Fan Vision Entertainment and became the exclusive retail provider of Fan Vision. Racing Electronics owns and operates its e-commerce store for sell racing scanners, racing headphones, intercom, headphone accessories and so much more. The online store features Race Fans and Race Teams devices and rental packages for NASCAR, NHRA, and INDYCAR Motorsport events.
Challenges
Racing Electronics e-commerce store required an integrated activation system to activate devices purchased from the store. The company understands that the value of NASCAR, NHRA activation in real time would bolster their business.
Earlier, Racing Electronics buyers had to purchase products from Racing Electronics stores or online store and had to move to NASCAR, NHRA subscription portals for availing those product features. A separate login process had to be followed. Racing Electronics realized that this system is time-consuming and was affecting lead conversions to a great extent. To find a better integration solution Racing Electronics approached Virtina, the premier Volusion expert.
The crucial element of the project was the integration part. Purchases from Racing Electronics hosted E-commerce web store will have to be verified, and the same must be taken further to a Third-Party Application for seeking activation. On approval from the third-party servers, the serial keys must be generated and emailed for activation in gadgets.
Solutions
Wandering across the web for updating device, NASCAR and NHRA subscription was gone to history when Virtina stitched the integration part perfectly in the Volusion Platform.
The single window buyout system, expertly executed in the Volusion platform, coded by the proficient developers from Virtina. Our experts developed a middle-ware to integrate Racing Electronic’s API and Third-Party Application. The middle-ware developed optimized the communication of the hosting API with the Third-Party Application.
The prime objectives of the project becoming Real-time Activation, Quick Checkout with easy updation, Exciting Race Day Experience for Racing Electronics Customers, Sticking to Racing Electronics objective, to provide quality equipment service and that’d lead to outstanding customer service.
The question to retain Volusion emerged during our planning endeavors; however, the experts in Volusion development team gave the confidence to move ahead without any hesitance. Volusion being easy to configure platform would be handy for Racing Electronics in the years to come.
Key Results
The newly developed system helps Racing Electronics customers to activate NASCAR, NHRA feeds at the time of gadget purchase without moving to NASCAR or NHRA activation portals. The serial keys for activation are generated in the back end, and the confirmation is made in real time while the customer completes its purchase.
Generally, Volusion’s platform does not allow any third-party plug-ins to install or integrate, however middle-ware raised by Virtina experts is continuing its uninterrupted services. The decades of expertise in Volusion development came of assistance to Racing Electronics to launch a single click buyout platform.
All the effort and planning helped Racing Electronics in generating more revenue. As unplanned package buyouts were also getting activated easily; even while the racing event was happening thereby resulting in smooth Carting, real-time Activation, customer satisfaction hitting an all-time high and quick quality services being dished out in a single click. Which as anyone would vouch, is a major plus for any brand especially in such peak seasons and is generally followed by top sales and super high revenues.