One of the reasons Virtina is a loved eCommerce development company is its ability to meet its client’s needs under unprecedented situations. Recently, a leading footwear brand based in California came to us seeking help integrating a Buy With Prime button for Amazon on their Volusion store.
The tricky part about the project is that Volusion does not even support the standard Amazon script, as it is a closed-source platform. Virtina created a solution that enabled a Volusion store to integrate a Buy With Prime button for Amazon. Below we discuss how Virtina accomplished this task for the client.
Adding Buy With Prime Button to the Client’s Volusion Store
Our client, a leading footwear brand based in California, wanted to sell its products across various channels, including Amazon. The client wanted to let its customers buy Amazon-listed products from their Volusion. However, there was one problem. Volusion’s closed-source eCommerce platform does not support the standard Amazon script for enabling the Buy With Prime button.
Our experts obtained the Amazon script for enabling the Buy With Prime button from the public domain and customized it. We ensured the Buy With Prime button worked seamlessly on the client’s Volusion store. As a result, the Volusion store only displays the button for specific Amazon-listed products.
In essence, the integration enables customers to access all the benefits of Amazon Prime from the client’s Volusion store. Clicking on the button sends the user directly to Amazon, which means they can access all the benefits of Amazon Prime, such as free shipping, expedited delivery, etc. Hence, customers can choose the better buying option from the client’s website.
Amazon Script Customization for Enabling Buy With Prime Button
Amazon provides a standard script to allow eCommerce store owners to add the Buy With Prime button for Amazon-listed products. It even has plugins for several leading eCommerce platforms to facilitate similar functionalities. However, Volusion’s eCommerce platform does not support the standard Amazon script.
Imagine you have a Volusion store and want to add a functional Buy With Prime button. You can not implement it with the standard Amazon script. And this goes for all Volusion stores because the software script is unsuitable with the platform. Our expertise in the Volusion platform made us an ideal choice for the client.
Moreover, the Virtina team specializes in creating customized solutions for its clients regardless of how new or complex the requirements are in a project. We customized the Amazon script to ensure the Buy With Prime button appears accurately on Amazon-listed products. As a result, we simplified the buying process and provided a seamless shopping experience.
Seamless Enabling and Customization of Buy With Prime Button
The customized Amazon script we created for the client enables them to access the Amazon console and all its features. Our client can use the console to turn on or off the Buy With Prime button on their Volusion store. We had to ensure the customized script provided seamless communication between Amazon and the client’s Volusion store.
Our QA team conducted multiple tests and iterated improvements to ensure efficient system communication. It involved ensuring the size-based availability of the client’s footwear products. Besides turning on or off the Buy With Prime button, the console offers several customization options.
For instance, if you have a Volusion store, you can customize the Buy With Prime button’s size, shape, color, etc. Hence, our client can now customize the Buy With Prime button to align with their existing design or change it according to new design changes.
Custom Script Optimization for the Volusion PlatformVolusion is a robust eCommerce platform that can accommodate complex features and functionalities. The Amazon script would usually work smoothly on most open-source and some SaaS eCommerce platforms. However, integrating third-party solutions is not a strong suit for Volusion’s closed-source platform.
Our expert team had to custom script optimization so the client’s Volusion store could support the Amazon Buy With Prime button. It involved fine-tuning the Amazon script to ensure its compatibility with the platform and deliver optimal responsiveness and performance. We optimized the Amazon script to provide a tailored solution that works with their products and unique SKUs.
Dynamic Script for Amazon Products
Our client is a leading footwear brand based in California and sells their products in their Volusion store and on Amazon. It means the client sells varying products, which means they have to ensure the accuracy of SKUs and display the Buy With Prime button relevant products only. The best solution was to make the script dynamic, which our experts did an excellent job with.
We created a dynamic script with the shoe size as the varying factor. As a result, the Virtina team ensured the Buy With Prime button for Amazon appears only on relevant and in-stock items on Amazon. Although the solution is tailor-made for the client, we can execute the same for other similar requirements regardless of their eCommerce niche.
Bringing Amazon and Volusion Together
The incompatibility between the Amazon script and Volusion’s eCommerce platform has several complications. It is why the client hired the expertise of Virtina to customize the script and make it work with their Volusion store. However, the challenge was not just technical because making two different systems work together is no easy task.
The experts worked through this problem by collaborating with the Amazon and Volusion teams. We had a detailed discussion with the experts from both sides to ensure that the customization works seamlessly for the platform. As a result, we were able to avoid unnecessary delays and expect difficulties so we could deliver the project on time.