Virtina works with businesses across all industry verticals as a holistic eCommerce development expert. An ambitious project we recently undertook is from an online energy pricing platform. The client offered customers a website that allows them to browse for different energy suppliers in their area and choose a desired supplier based on their prices and services.
We had to build a custom enrollment portal connecting to the client's website and multiple energy supplier software solutions. Besides that, we had to implement eCommerce capabilities to the client's WordPress pages, ensure data standardization, and much more. Here is how we delivered the client's requirements with a quick and efficient work process.
Developing a Custom Energy Supplier Enrollment Portal Using Multiple Custom APIs
Virtina created a customized energy supplier enrollment portal for the client. The portal allows users to switch or enrol the services from an energy supplier offering them the best price. It lets users choose from different energy suppliers, such as electricity, gas, etc. Our client was using initially using a third-party software solution to accomplish this.
By developing a custom energy supplier enrollment portal, the client could avoid the hefty commission it pays for the software. Moreover, the client has more control over their online energy pricing platform. Every energy supplier has a unique solution to enroll new customers. The portal facilitates communication between the website and the supplier's software solution.
Our developers had to develop customized Magento APIs for every energy supplier in the client's energy pricing platform. Every API requirement was unique, with a different challenge at every step. Our experts overcame these challenges and ensured seamless communication using custom Magento APIs.
Bringing the Best of Magento and WordPress Together
We use a combination of WordPress and Magento for the client's website. It means we used WordPress for their numerous content pages. Using Magento, our experts had to incorporate eCommerce elements in the WordPress content pages. For instance, the client could add components that allow users to buy energy plans from the client's platform.
WordPress is arguably the best platform for content. It comes with advanced SEO capabilities and is excellent for boosting quality engagement with the target audience. On the other hand, Magento development offers robust eCommerce capabilities necessary for the client's website. Combining the two, we created an efficient online energy pricing platform for the client.
As a result, we ensured the client's website could effectively attract customers and boost engagements and conversions. The client offers a platform to allow residential and industry-grade consumers to meet their energy needs. We also plan to implement advanced eCommerce capabilities for industry-grade energy consumers, such as a custom bidding portal.
Data Standardization for Efficient Communication
Customers must enroll to change their energy supplier on the client's website. We created a custom enrollment page that collects the necessary information from the users via an online form. The online enrollment process happens in three easy steps where the energy consumer must fill in their essential details.
The data collected is conveyed to the software solution of the relevant energy supplier. Each software solution is unique, so we had to ensure data standardization for effective communication. Our experts implemented a data standardization process that could accurately convey the data to purchase an energy plan.
The online form collects information, such as Email, First and Second Name, Phone Number, etc. Our experts simplified the process by implementing the automatic population of some fields. We accomplish this using the utility database, and it significantly enhances user experience and convenience.
Custom Bidding Portal on Magento for Energy Pricing Plaform
The experts at Virtina are developing a custom bidding portal on Magento for the client's energy pricing platform. Using this portal, industrial-grade energy consumers can bid for low prices from different energy suppliers. The energy suppliers can quote their proposals, and customers can buy the services from a supplier they choose.
The custom bidding portal on Magento can significantly enhance user experience. More importantly, it enables the customer to make more economical business decisions. For an industrial-grade entity, the money saved on energy could contribute significantly to the overall revenue.
Magento Salesforce Integration and Data Security Precautions
Salesforce integration can be complex if you are unfamiliar with the process. The complexity of the website can also impact the integration process. However, the experts at Virtina had no problem ensuring a seamless Salesforce integration for the client's energy pricing platform. We implemented a quick and efficient Salesforce integration with zero delays or holdups in the project.
The client's website deals with the customer's sensitive data, including social security numbers. Hence, our experts had to ensure data security at every step of the development process. We use HTTPS-based secure transfer and even activated server-level security monitoring for the client's website.
