As an eCommerce development expert, Virtina often makes the news for creating highly-customized solutions that enhance eCommerce flexibility. One of the recent projects involved facilitating a flexible BNPL (Buy Now Pay Later) capability on the closed-source platform of BigCommerce.It is significantly more challenging to create a custom plugin for BigCommerce and similar platforms. Moreover, adding a new payment gateway to BigCommerce raises several safety concerns. Here is how the BigCommerce developers at Virtina created a custom solution for the client.
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Integrating a BNPL (Buy Now Pay Later) API to BigCommerce With a Custom Middleware
Virtina created a custom middleware to facilitate the client's BNPL (Buy Now Pay Later) capability to the BigCommerce platform. The middleware ensures accurate and secure communication between the client's BNPL (Buy Now Pay Later) API and BigCommerce platform. It is the backbone that supports the client's BNPL payment gateway on the BigCommerce platform.
Our experts had to use multiple BigCommerce APIs and custom code to facilitate seamless communication between the two systems. As a result, we created a frictionless connection between BigCommerce and the client's BNPL (Buy Now Pay Later) API. It is also worth noting that the client offers BNPL services from multiple vendors.
The finance API is so advanced that it displays the installment option that's most profitable to the store owner. Our experts had to ensure that the functionalities and advanced capabilities of the client's API remained intact. Our experts confirmed that the middleware never interrupts the BigCOmmerce system or the client's advanced API.
Creating a Custom Payment Section in BigCommerce Backend
One of the best functionalities we implemented for the client's Bigcommerce plugin is the ability to control the BNPL payments. BigCommerce is a closed-source platform, meaning the store owner can only use the default payment methods. The only way to overcome this problem is to have a plugin connecting the payment gateway and BigCommerce.
It was an easy-fix problem for an expert like Virtina, who developed various custom BigCommerce Apps. Nonetheless, our experts continue beyond facilitating seamless communication. We also make it a point to ensure the plugin is functionally helpful to the store owners and encourages purchases through the client's payment gateway.
To accomplish this, our experts ensured the BigCommerce store owner could easily manage the BNPL options from the backend. We replaced one of the static payment modules for offline payment, such as "check payments," with the client's payment gateway. As a result, the store owner can access the custom page from the BigCommerce backend.
We used a simple interface to control the BNPL payment option on BigCommerce stores. The store owner could enable or disable the BNPL (Buy Now Pay Later) option at their will. We even incorporated the capability to turn on/off a BNPL widget on specific front-end pages. The widget could boost conversion and sales for the customer by influencing impulse buying decisions.
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Customized BNPL (Buy Now Pay Later) Widgets to Boost Sales and Conversions
Another significant aspect of the project that needs highlighting is the BNPL (Buy Now Pay Later) widget. Our experts created a custom widget that works seamlessly on the BigCommerce platform. The BNPL widget aims to boost sales and conversions in mind. To ensure that the BNPL widget can reach its full potential, we made sure the store owner can move it freely on selected front-end pages.
BigCommerce store owners can use the customized BNPL widget to display a "pay as low as $$" message. It is an efficient tool to encourage customers by suggesting an affordable installment payment option to eCommerce customers. The affordable payment option is enough to entice the customers and push them toward a purchase decision.
As an eCommerce expert, Virtina created a BNPL widget that can easily attract user attention. Moreover, the store owner can easily control when and where to display the BNPL (Buy Now Pay Later) widget from the backend. Thanks to our custom BugCommerce plugin, store owners can easily manage and use the BNPL widget to their advantage.
Customizing Product and Checkout Pages
Part of the project required the experts at Virtina to customize the product, checkout, and thank you pages in the BigCommerce store. It showcased the BNPL (Buy Now Pay Later) option and credit-check on several front-end pages, including the product and checkout pages. The custom pages ensured the customer could choose the client's payment gateway for purchasing.
The custom pages with the highlighted BNPL option encourage conversions and sales on BigCommerce stores. It also ensures that customers have more flexibility with their payment options. The rule of thumb in eCommerce transactions is to provide as many flexible payment options as possible, and our custom plugin helps achieve this.
The client's payment gateway is not listed in BigCommerce by default, so it requires a custom thank you page. We created a new "thank you" page from scratch and ensured customers saw the thank you message whenever they purchased the client's payment gateway.
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Highlights From the Custom BigCommerce App Development Project for Enabling BNPL Payments
BigCommerce is a secure and highly-functional eCommerce platform. However, it needs more flexibility to accommodate specific capabilities, such as supporting the client's BNPL payment gateway. Fortunately, the experts at Virtina can help you bypass this problem and create a custom plugin for practically any software solution and connect it to BigCommerce stores.