Part of being passionate about what you do is always seeking new challenges. The same passion is why Virtina was thrilled to take on a project from a company offering a new and unique software solution for shoppable videos.
Our client was a leading video commerce solution provider who needed our expertise in BigCommerce to develop a custom plugin. Most companies may not be open to creating software solutions that use new technologies.
But Virtina was thrilled to take on the project from the client. Below we discuss how Virtina created a custom BigCommerce app for implementing shoppable videos on BigCommerce stores.
BigCommerce App Development for Implementing Shoppable Videos on the Online Store
The client is a leading video commerce solution provider specializing in shoppable videos. The company works with some top brands, publishers, and retailers worldwide. It uses livestream and shoppable video to significantly enhance the quality of interaction and boost community engagement on your digital storefront.
Shoppable videos are relatively new to the market, and a limited number of solutions are available to enhance its eCommerce capabilities. The client needed help incorporating their video commerce solution into a closed-source platform like BigCommerce. As a leading BigCommerce developer with experience creating a BigCommerce app, the client sought help from Virtina.
Create a BigCommerce App for your online store with the help of Virtina’s experts
We had to build a highly-customized app with the help of multiple BigCommerce and customized APIs to safely sync the client's system with BigCommerce's closed-source platform. The app allows store owners to include shoppable videos on their front-end pages, making their BigCommerce store more interactive and attractive.
Customized Middleware for BigCommerce Closed-source Platform
The video commerce provider already has dedicated plugins for several open-source platforms, including WooCommerce, Magento, and more. It even has the necessary plugins for SaaS platforms like Shopify. However, they needed help creating a BigCommerce app because of the complicated system and multiple levels of authentication.
Virtina's expertise in developing a feasible BigCommerce App and its track record of delivering positive results made it an obvious choice for the client. To ensure seamless communication with the client's video commerce system and BigCommerce SaaS platform, we created a customized external middleware.
Our experts used customized APIs with advanced capabilities to ensure seamless communication between the video commerce system and BigCommerce. Virtina had to ensure that each API used for the system could work in alignment with each other without any breaks or errors in the internal communication.
Build a highly-personalized middleware for your software solution that work seamlessly on BigCommerce stores
Virtina's expert team had to ensure that the external middleware worked perfectly and provided a seamless transition from the video to front end pages. As the system for shoppable video is relatively new, our BigCommerce experts had to create custom solutions to ensure this seamless transition. The result is a fully optimized video commerce solution for BigCommerce websites.
Customized APIs for Accurate Product Feed and Product Syncing
Ensuring accurate product feed for the shoppable videos is one of the most significant Virtina's development team faced with the client's system. Providing precise product feed for shoppable videos differs from the standard product feed for display ads.
Our developers had to work innovatively to ensure the accurate product shows up whenever a user clicks on a shoppable video. Any mistake in the product feed could lead to site abandonment and loss of sales, ultimately holding back your overall revenue. It could make your BigCommerce website seem less professional and unmaintained.
To overcome this challenge, our experts had to create customized APIs from the ground up to facilitate efficient internal communication. The plugin uses BigCommere APIs to obtain the relevant data for product feed. Our custom APIs work together with BigCommerce APIs to promote an accurate product feed for your eCommerce website.
Overcoming the Complicated System and Multiple Authentication Levels
One of the reasons BigCommerce App development is challenging compared to plugins for open-source platforms is the complicated system. As a SaaS platform, BigCommerce uses multiple authentication levels, making it challenging to develop an app for BigCommerce. Moreover, the client's video commerce solution is new and unique.
Our experts had to work around various roadblocks to overcome the complicated system and ensure a seamless connection between the two systems. Additionally, our team had to ensure that the plugin confirmed the full capability of the video commerce solution remained intact and accessible for its users.
Don’t let the complicated BigCommerce system stop you from creating an app for your store
The personalized external middleware and the custom APIs ensured the connection between the two systems was highly secure. Besides that, Virtina's team of experts successfully ensured that the app met the BigCommerce standards. The BigCommerce App is already in the second phase for approval from the SaaS platform and becoming available to the public.
Key Takeaways From the Custom Video Commerce - BigCommerce Plugin
The custom BigCommerce app development for the video commerce solution is one of the most challenging projects Virtina has undertaken. Not every day do you get a chance to work on a new and highly innovative solution.
Our team worked tirelessly to create a custom plugin for a new system that can help eCommerce businesses grow. We worked closely with the client and their team to ensure the best results and were available to them anytime.
And our biggest reward is that we were able to be a part of an advanced software solution that could change how eCommerce works in the future.
