Know a Manufacturer That Needs Ecommerce?
Introduce them to Virtina. Earn revenue share.
Virtina specilizes in building ecommerce solutions for manufacturers, including B2B portals, ERP integrations, complex catalogs, performance optimization, and ongoing support.
What Is Virtina’s Referral Program?
How the Referral Process Works
Virtina checks fit, timeline, platform, and scope.
You Submit the Referral
Share the manufacturer details using the form.
Virtina Qualifies the Lead
We check fit, timeline, platform, and scope.
Virtina Runs Sales + Delivery
Discovery, proposal, execution, support.
Deal Closes → You Get Paid
Revenue share issued after Virtina receives payment.
We will keep you informed of the deal progress through the process.
Sales Team Concern
Will eCommerce Reduce Rep Commissions?
One of the biggest internal concerns manufacturers have is the fear that eCommerce will reduce sales rep commissions or weaken sales relationships.
Virtina does not build B2B eCommerce to replace sales reps. Virtina builds sales-assisted commerce systems that protect rep income while reducing manual workload.
The Concern
Manufacturers worry eCommerce will reduce sales rep commissions or weaken sales relationships.
- Sales reps fear losing commission on repeat orders
- Management worries about channel conflict
- Teams resist change to familiar processes
Virtina’s Approach: Sales-Assisted Commerce
Virtina builds systems that protect rep income while reducing manual workload.
- eCommerce supports repeat ordering while reps focus on new business
- RFQ and quote-to-order workflows keep sales involved in complex deals
- Account-based pricing and customer ownership rules preserve relationships
- Automation reduces time on routine orders and follow-ups
Decision Checklist
What Referral Partners Do vs What Virtina Handles
Refer them if most of these are true:
- They want to sell online or improve online sales
- They need B2B features (dealer portal, role-based access, customer pricing)
- They have catalog complexity (variants, specs, many SKUs)
- They need integrations (ERP / CRM / PIM / inventory / shipping)
- Their current site is slow, outdated, unstable, or hard to manage
- They have budget for professional execution
- They want a reliable long-term dev + support partner
Might still be OK (submit anyway):
- Early-stage but serious about scaling
- Only needs support/optimization, not a full rebuild
- Unclear requirements but wants expert guidance
Do NOT refer (low-fit):
- Not a manufacturer and has no eCommerce need
- Wants a quick cheap site with no scope clarity
- No intent to invest within the next 6–12 months
- Refuses discovery/scoping
Your Job
- Make the intro
- Provide basic context (what they need)
Virtina Handles
- Discovery + Scoping
- Proposal + Contracting
- Development + Integrations
- QA + Launch
- Support + Optimization
Low effort for you. Virtina does 100% of the work.
What Makes a High-Quality Manufacturer Referral?
Referral partners typically earn 5-10% of project value, with payouts ranging from $1500 to $9000+ depending on project scope.
payout timing depends on project commercial terms and payment milestones.
Observed in 150+ Projects Since 2012
Common Mistakes Manufacturers Make in B2B eCommerce
You don’t go to war in a fighter jet built by the pilot. You need an engineering team to build the jet so the pilot can fly it to victory. B2B eCommerce is no different.
Manufacturers often approach digital commerce as a “website launch.” But modern B2B buyers expect Amazon-like speed, clarity, and convenience, even when the transaction involves negotiated pricing, approvals, and procurement rules. At the end of the day, humans are still buying. The buying experience is being consumerized.
B2B eCommerce is not just “eCommerce.” It is inclusive commerce: a system that serves buyers, procurement teams, partners, distributors, dealers, and internal sales teams in one connected engine.
Treating B2B eCommerce like B2C
B2B buyers expect account-based pricing, negotiated terms, and role-based ordering.
Treating ERP as Your eCommerce
Without ERP integration, teams manually manage inventory, pricing, and data.
Underestimating Catalog Complexity
Poor catalog structure with variants and thousands of SKUs leads to bad UX.
Skipping RFQ and Quote-to-Order
Many B2B purchases require quotes and approvals. Without them, buyers leave.
Relying on Plugins for Critical Workflows
Too many plugins increase risk: conflicts, performance, security.
Ignoring Roles and Permissions
Manufacturers need multi-user accounts with different access levels.
Launching Without Long-Term Support
B2B eCommerce is never done. It needs continuous attention.
Relying Only on Tradeshows
Pipeline becomes slower and vulnerable to digital competitors.
Not Offering Self-Serve Options
If buyers can't self-serve, sales cycles slow dramatically.
Why do you need to hire Virtina for B2B eCommerce Infrastructure
Manufacturers need eCommerce platforms that handle B2B complexity, including customer-specific pricing, ERP integrations, and large catalogs. Virtina specializes in these requirements for manufacturers selling online.
B2B eCommerce & Dealer Portals
Custom storefronts for B2B buyers with role-based access and account management.
Customer-Specific Pricing & RFQ
Account-based pricing tiers, negotiated terms, and quote-to-order workflows.
ERP / CRM / PIM Integrations
Seamless integration with ERP, CRM, PIM, inventory, and shipping systems.
Large Catalogs & Performance
Handling 100s to 1000s of SKUs with speed optimization and ongoing support.
Additional capabilities: role-based catalogs, performance optimization, Core Web Vitals, CRO, and ongoing support & enhancements.
Real Results, Real Feedback
22.5% Revenue Growth in 9 months
This product and what you guys have developed for me is a totally different level... It’s almost like printing money.
The platform you’ve built for us isn’t just another website. It’s a whole new system that’s going to revolutionize how we operate. It’s a game-changer.
21.34% CTR (vs 8.43% industry avg)
7.1% Conversion Rate (vs 2.5% industry avg)
Virtina isn’t a vendor to us, they’re a true partner.
3-Phase Methodology
Virtina’s Methodology for Digital Commerce Growth
A successful B2B commerce program is not a single project. It is an end-to-end system that must be engineered, launched, and optimized like a mission.
Phase 1
Intelligence
Combining AI and human analysis to find the where and how:
Phase 2
Infrastructure
Building the high-performance engine:
Phase 3
Impact
Fueling the engine and optimizing the funnel for maximum sales:
Outcome: A streamlined, end-to-end solution that improves revenue, profit, customer happiness, and partner satisfaction.
Frequently Asked Questions
Partners typically earn 5–10% of project value. Payouts range from $500 to $9,000+ depending on scope.
Payouts are issued once Virtina receives payment from the client, per contract milestones.
Not at all. Your job is the warm intro. Virtina handles discovery, scoping, and architecture.
Many clients come to us because generalist agencies can't handle B2B complexity. If they're frustrated, they're a perfect referral.
We build Sales-Assisted Commerce — systems that empower reps with better data and automated re-ordering for new business focus.
We specialize in Magento (Adobe Commerce), Shopify Plus, BigCommerce, and WooCommerce.
A manufacturer or wholesaler with high SKU counts, complex pricing, or a need to sync with ERP (NetSuite, SAP, Dynamics).
Yes. We focus on North America but work with global B2B entities seeking enterprise-grade infrastructure.
Typically 4–12 weeks from intro to signed contract, depending on scope.
Absolutely. We provide updates so you know where your referral stands in our pipeline.
Refer a B2B manufacturer. Earn revenue share.
Make the intro, Virtina handles the rest: qualify, scope, close, deliver.
