Conversion Rate Optimization (CRO)
Conversion Rate Optimization is the process of increasing the percentage of website visitors or users that convert into customers
Conversion Rate Optimization
eCommerce conversion rate optimization is a data-driven discipline to increase the percentage of users who perform any desired action on a site. A conversion is said to happen when a user or visitor browsing through your eCommerce site makes the “Desired Action.” The desired action could be anything from making a purchase to signing up for an email newsletter on your eCommerce website.
Increasing Conversion Rate (CR) without increasing the paid campaign budget is the objective of any CRO program. But, for any application, this KPI (Key Performance Indicator) is not enough for an eCommerce business to succeed. CRO-HD is the ultimate solution to this problem, it can increase revenue and profits while delivering memorable user experience.
If you are running an online store and require your users to complete any desired action in it you need it to be optimized for conversion. If your website is NOT optimized for conversions, you are wasting money regardless of how much money you are spending on marketing.
Holistic, Data-Driven Commerce Revenue Optimization, tailored for your eCommerce website
Redefining eCommerce Conversion Rate Optimization (CRO)
The goal of a typical eCommerce conversion rate optimization project is to improve only one Key Performance Indicator: Increase the number of desired actions (e.g. Check out) on a site by the visitors.
Most CRO Service providers target increasing checkout through user interface changes. Even though this can be somewhat effective, an eCommerce CRO process must adopt multiple strategies to increase revenue and profits while reducing the cost of customer acquisition.
With this goal in mind, Virtina set out to find the ultimate solution for this and came up with the most comprehensive, Data-Driven CRO approach tailored for eCommerce sites. We call this CRO-HD or Holistic, Data-Driven Commerce Revenue Optimization.
We have expanded the very definition of CRO to Commerce Revenue Optimization. A Holistic, Data-Driven Approach that achieves the Maximum Revenue & Profits while providing a memorable User Experience!
Top Benefits of Holistic Data-Driven CRO
Virtina’s Holistic Data-Driven CRO is the most comprehensive and elaborate CRO program in the industry. It targets the following objectives for your eCommerce site:
Increase Revenue Per New Visitor
Using usability heuristics to increase the first time purchases of visitors
Conversion = (First Time Orders/ New Visitors )* 100.
Increase Average Order Value
Implement tactics to increase the order value of each transaction by upselling or cross-selling
AOV = Total Order Value / Number of Orders
Increase Repeat Orders (RO)
Create a connected, memorable experience to increase the number of times a customer buys from the site over a 12 month time period
Repeat Orders = Number Of Orders/ Number of Unique Customers
Increase Retention Rate (RR)
Implement Tactics to create loyalty to the brand by marketing to the existing customer base
Retention Rate = ((#of Customers At the end of the Period - #of Customers during the period) / #of Customers At the start of the period) * 100
Increase Customer Lifetime Value
CLV is the average value in dollars that a customer provides to your business for the duration of his/her relationship with your business
CLV = AOV * RO* RR
Reduce Cost of Acquisition Cost(CAC)
Taking measures to reduce the cost of acquisition by fine-tuning the content strategy and organic reach
CAC = Cost of Sales & Marketing / Number of New Customers
Reduce Customer Service Costs
Present relevant information to the visitors to reduce confusion and improve the overall user experience.
Increase Ratings & Reviews
Increase Newsletter Subscriptions
It is important to grow your email list organically to nurture your future customers.
Increase Quality of Clients
Through right messaging and services the quality of clients can be improved.
Wondering how CRO-HD can Boost your Website Revenue?
Talk to Gigi, our eCommerce Architect
Why choose Virtina as your CRO Partner?
Virtina has gained the in-depth knowledge & practical expertise necessary to win eCommerce businesses & their technical challenges.
Virtina gained this by serving 750+ eCommerce Clients across B2B, B2C, B2B2C in a wide variety of industries worldwide. The certified expertise on 10+ of the most popular eCommerce platforms in the SMB (Small, Mid-size Business) market also contributed to this in-depth knowledge.
Virtina’s team of experts combined this institutional knowledge with the industry’s best CRO practices. Further, from this, the team added Artificial Intelligence tools to create the most comprehensive CRO plans tailored for eCommerce.
Our 7 Step CRO-HD Framework
Virtina’s CRO team believes in performing a holistic diagnosis – a 360° review to detect & fix the issues on your eCommerce store.
That’s right! Virtina will Audit your eCommerce Site to unravel all the flaws in the conversion funnel. It detects all the friction elements that visitors encounter while browsing your site that “dampen the Conversion process”.
Following this, Virtina applies the necessary fixes at the center of a good UI. As a result, the User Experience goes up which then plays a vital role in boosting your conversions.
Wondering how Efficient is CRO-HD?
Calculate the ROI of Your Website After CRO-HD
The Ultimate Solution to Increase Your Revenue & Profit
Uncover Your Maximum eCommerce Revenue!
Start With Our CRO-HD Packages!