Complete List of eCommerce Glossary
Welcome to our comprehensive list of ecommerce terms. Stay informed and up-to-date in the fast-paced world of online retail with clear definitions and explanations of key concepts. Empower yourself with the latest ecommerce vocabulary, insights, and knowledge to navigate and succeed in the digital marketplace.
A-B
Comparing two versions of a webpage to see which performs better in driving conversions.
A marketing strategy where affiliates earn commissions for promoting products through trackable links.
A set of protocols for building software and enabling integration between different platforms.
A method used to determine how credit for sales and conversions is assigned to different touchpoints in the customer journey.
A method used to determine how credit for sales and conversions is assigned to different touchpoints in the customer journey.
The average amount customers spend per transaction.
A model where businesses sell products or services to other businesses.
Selling products directly to individual consumers.
The percentage of visitors who leave a site after viewing only one page.
A business with a physical storefront.
Selling multiple products together at a discounted price.
A profile representing a typical customer’s goals, habits, and pain points.
C-D
An element prompting users to take a specific action, like "Buy Now."
When shoppers add items to their cart but don’t complete the purchase.
Steps customers go through to complete a purchase, from cart to payment.
The percentage of visitors who complete a desired action, like making a purchase.
Recommending additional products related to the current purchase.
The steps a customer takes from first interaction to final purchase.
The total revenue a business can expect from a single customer over their relationship.
Efforts to keep customers returning for future purchases.
Technology used to manage interactions with current and potential customers.
The journey a customer takes from awareness to making a purchase.
A model where brands sell directly to customers, bypassing third-party retailers.
A code offering customers a price discount or special offer.
A fulfillment model where a third party handles stock and shipping.
Pricing strategy that automatically adjusts prices based on real-time supply and demand.
E-F
The buying and selling of goods and services online.
Optimizing the checkout process to reduce steps and remove obstacles to completing a purchase.
The process of preparing and shipping an order to the customer.
G-H
The total value of merchandise sold over a period through a marketplace.
Separating the front-end user experience from the back-end e-commerce system.
A visual representation of how users interact with a webpage, showing where they click, scroll, and linger.
I-J
Tracking and managing stock levels for sales and fulfillment.
K-L
A measurable value that indicates how effectively a business is achieving key objectives.
A specific page designed to capture visitor interest and drive conversions.
Managing the flow of goods from production to customer delivery.
M-N
A platform where multiple vendors sell products, like Amazon or Etsy.
Buying and selling products through mobile devices.
Buying and selling products through mobile devices.
Selling products through multiple sales channels, like marketplaces, social media, and brick-and-mortar stores.
O-P
A seamless shopping experience across multiple channels, like online and in-store.
Software for tracking sales, orders, inventory, and fulfillment.
A service that securely processes credit card payments for online purchases.
A service that handles transactions between buyers and merchants, separate from the payment gateway.
Customizing the shopping experience based on user data and preferences.
Centralized management of product details for accurate and consistent display.
A webpage showing details, images, and price for a specific product.
How often a customer makes a purchase in a given time frame.
Q-R
A machine-readable code used to provide quick access to product or promotional information.
Technology suggesting products based on user behavior and preferences.
Ensuring a website adjusts for optimal display on different devices.
Guidelines for customers returning products.
A marketing metric measuring the revenue generated for each dollar spent on advertising.
S-T
Techniques to increase a website's visibility on search engines.
An online feature that holds selected items for purchase.
A unique identifier for each product or variant in inventory.
Using social media platforms to facilitate purchases.
A security protocol ensuring encrypted data transmission on websites.
Outsourced services for warehousing, fulfillment, and distribution.
U-V
Encouraging customers to purchase a higher-end product or add-ons.
The overall experience and usability of a website for users.
Content created by customers, such as reviews, photos, and videos, often used for marketing.Webrooming - When consumers research products online before purchasing them in a physical store.
Using voice commands to search for products online.
W
A feature allowing customers to save items they’re interested in for future reference.
Z
Information that customers intentionally share with a brand, such as preferences or feedback.
1
A feature allowing customers to complete a purchase with a single click by using saved payment and shipping details.
A logistics model where the business (often the manufacturer or retailer) manages its own transportation and distribution of goods. In 1PL, all aspects of the logistics process are handled internally, with no outsourcing to third parties.
2
A logistics model where a business contracts a carrier or transportation company to move goods between locations. In 2PL, services are generally limited to transportation without additional warehousing, inventory, or supply chain management.
Round-the-clock customer service availability to assist users at any time of the day, crucial for enhancing the customer experience and satisfaction.
A security measure that requires two verification steps to access an account, is commonly used to protect sensitive information in e-commerce accounts.
3
Outsourced logistics services, including warehousing, fulfillment, and distribution, are used by e-commerce businesses to manage supply chain operations.
A permanent redirect from one URL to another, ensures users and search engines are directed to the correct page when the URL has changed.
A temporary redirect from one URL to another is often used for short-term campaigns or tests without affecting search engine rankings.
An interactive feature that allows customers to view products from all angles, enhancing the online shopping experience.
4
A common error code that appears when a webpage can’t be found. It's essential to handle 404s to maintain a smooth user experience.
