Ecommerce for Manufacturing by Virtina – America’s #1 Agency
Digitize product catalogs, streamline RFQs, and integrate ERP and CPQ with Virtina’s proven eCommerce expertise. We help U.S. manufacturers build, replatform, enhance, and scale their digital commerce.
Real Use Cases for Manufacturing eCommerce
Who Is This For?
Food & Beverage Manufacturers
Sell directly to consumers with subscriptions, bundles, and nationwide shipping.
Industrial Equipment Manufacturers
Give distributors a private B2B portal for bulk ordering and custom pricing.
Apparel & Textile
Producers
Run hybrid B2C + B2B stores with variant management and volume discounts.
Automotive & Machinery Parts Makers
Enable parts lookup, custom SKUs, and dealer ordering.
Home Goods & Furniture Manufacturers
Sell customizable products to consumers and retailers from one storefront.
Explore how Virtina builds B2B eCommerce
Who is Virtina and Why Do U.S. Manufacturers Trust Us?
Virtina is a U.S.-based eCommerce agency founded in 2012. We specialize in manufacturing eCommerce solutions, including ERP/CPQ integrations, spare parts portals, and distributor workflows. With a platform agnostic approach across Magento, WooCommerce, BigCommerce, and Shopify B2B, we deliver ROI-driven results for manufacturers nationwide.
Founded 2012
12+ years of eCommerce expertise.
2,000+ Projects
Across manufacturing, B2B, and industrial sectors.
Platform Agnostic
Magento/Adobe, WooCommerce, BigCommerce, Shopify B2B.
ROI-Driven
We align technical builds with business growth.
Why Do Manufacturing Companies Need eCommerce in 2025?
Manufacturers need eCommerce in 2025 to meet industrial buyers’ demand for digital first B2B commerce. By automating RFQs with CPQ, enabling self-service spare parts portals, integrating ERP and CRM systems, and supporting distributors with role based access, manufacturers can cut costs, improve efficiency, and scale online sales.
B2B Buyer Expectations:
Industrial buyers now prefer digital-first B2B eCommerce over phone/email orders.
RFQ Automation:
Configure-Price-Quote (CPQ) tools streamline complex quoting.
Secure Engineering Practices
Spare Parts Portals:
ERP/CRM Integration:
Connect sales, finance, and operations for efficiency.
Distributor Portals:
Provide role-based pricing, contract management, and self-service tools.
Why Do Manufacturers Choose Virtina for eCommerce?
Manufacturers choose Virtina because we specialize in BOMs, spare parts, and CPQ, with an integration first mindset for ERP, PIM, and CRM systems. With over 2,000 projects delivered in the U.S., Virtina is the manufacturing eCommerce agency known for ROI-driven results and reliable delivery.
HIPAA, ADA & GDPR Compliance
BOMs, spare parts, CPQ.
Integration-First Mindset
ERP, CRM, PIM, and custom APIs.
Proven Track Record
2,000+ successful projects.
ROI-Driven Delivery
Every project focused on measurable business outcomes.
How Does Virtina Fix Complex
Manufacturing eCommerce Issues?
Virtina helps manufacturers overcome the most common eCommerce challenges by fixing inefficiencies, integrating systems, and simplifying complex workflows.
Complex Product Catalogs and Variations
Configurable SKUs, BOMs, and custom attributes.
Tiered and Contract
Pricing
Role-based, account-specific pricing models.
Manual Quoting
Bottlenecks
Automated CPQ for faster RFQs.
Distributor Portals
Secure, self-service eCommerce for partners.
Disconnected Systems
Seamless ERP/PIM/CRM eCommerce integration.
Spare Parts Overload
Self-service portals with exploded diagrams & quick reorder.
What You Always Get
Transparent
pricing
Dedicated project management
Measurable
milestones
Expert
oversight
How Virtina Uses AI to Transform RFQs
Responding to RFQs is one of the most time-consuming processes for manufacturers. Virtina combines AI + CPQ to simplify and accelerate quoting, so manufacturers can win more business with less effort.
| Process Step | Old Way (Manual) | AI-Driven with Virtina | Benefit |
|---|---|---|---|
| RFQ Intake | Sales reps manually review specs | NLP auto extracts details from emails/forms | Faster, error-free intake |
| Matching | Manual catalog lookup | AI maps RFQ to SKUs, BOMs, past orders | Instant accuracy |
| Pricing | Spreadsheet-based | ML adjusts pricing with cost and margin data | Competitive and profitable |
| Drafting | Rep writes proposals | AI generates ready-to-send quote drafts | Consistent and fast |
| Follow-up | Manual reminders | AI triggers automated nurturing | Higher win rates |
Result: Virtina helps manufacturers cut RFQ response times from days to minutes, increasing conversion rates while reducing sales overhead.
Which eCommerce Platforms Are Best for the
U.S. Manufacturers?
Virtina helps manufacturers across the U.S. choose the best eCommerce platform by aligning ERP, CPQ, and complex B2B workflows with scalable digital solutions.
Magento / Adobe Commerce
Best for complex ERP-heavy B2B manufacturers with custom integrations.
WooCommerce
A flexible, mid-market solution for manufacturers needing agility and cost efficiency.
BigCommerce
Scalable, API-first platform ideal for manufacturers integrating multiple systems.
Shopify B2B
A quick, simple solution for manufacturers starting digital commerce.
What eCommerce Services Does Virtina Provide for Manufacturers?
Virtina delivers end-to-end manufacturing eCommerce services, from ERP and CPQ integrations to spare parts portals, distributor solutions, and ongoing optimization, helping U.S. manufacturers scale digital sales.
Custom Store Development for Manufacturers
Magento, WooCommerce, BigCommerce, and Shopify B2B solutions designed for manufacturing workflows.
ERP & System Integrations
Seamless ERP integration with SAP, NetSuite, Acumatica, Salesforce, HubSpot, PIMs, WMS, and 3PL providers.
Product Configurators (CPQ)
Rule-based manufacturing CPQ tools with instant pricing, downloadable quotes, and fast order conversion.
Spare Parts Portals
Spare parts eCommerce portals with exploded diagrams, SKU search, and one-click reorders.
Distributor & Dealer Portals
Distributor portals in the USA with account-based pricing, contract management, and self-service tools.
Mobile-First UI/UX for Industrial Buyers
Responsive eCommerce design optimized for engineers, procurement teams, and on-the-go distributors.
Compliance & Security
PCI compliant checkouts, SSO/SAML logins, audit trails, and manufacturing data protection.
Ongoing Optimization & Support
Conversion Rate Optimization (CRO), performance tuning, feature rollouts, and 24/7 support.
How Has Virtina Helped U.S. Manufacturers Scale eCommerce?
Virtina has delivered more than 100 manufacturing eCommerce solutions across the United States helping companies in industrial equipment, spare parts, automotive, and B2B distribution digitize their sales and scale online
Why Start With Virtina
Virtina helps manufacturers across the U.S. build, replatform, and optimize eCommerce stores that increase revenue, improve profit margins, and deliver superior customer experiences. With proven expertise in ERP, CPQ, and B2B workflows, Virtina is the trusted partner for manufacturing digital transformation.
Trusted by innovators from
eCommerce Manufacturers -
Frequently Asked Questions (FAQs)
Consider scalability, integration capabilities, customization options, and industry-specific features when selecting an eCommerce platform.
Virtina can assist with eCommerce migration, ensuring a smooth transition to a new platform with minimal disruption.
Integration provides real-time visibility into inventory levels, enabling better stock management, reduced stockouts, and improved order fulfillment.
Integration enhances security by ensuring data consistency, reducing manual errors, and providing a single, unified view of business data.
Virtina can integrate ERP systems with eCommerce platforms to streamline operations and enhance efficiency.
Yes, we support complex manufacturing configurations, including Configure, Price, Quote (CP) solutions, to meet specific business needs.
The best platform for B2B commerce depends on specific business requirements, but popular options include Magento, Shopify Plus, and BigCommerce.
Project timelines vary depending on complexity, scope, and requirements, but typically range from a few weeks to several months.
Integrating ERP with eCommerce enhances operational efficiency, reduces errors, and provides real-time visibility into business data.
Most eCommerce platforms offer customization options to meet specific business needs and branding requirements.
Yes, Virtina offers ongoing support and maintenance services to ensure your eCommerce platform continues to meet evolving business needs.
A well-designed manufacturing eCommerce platform provides a seamless, intuitive experience, enabling customers to find and purchase products easily.
