Ecommerce News Platform: Magento News

Adobe – Advanis Partnership Reveals Research Results on Cookieless Future

February 10, 2022

In October 2020, Adobe partnered with the renowned market and social research firm Advanis to conduct a comprehensive study on the cookieless future. The idea was to launch a third-party cookieless experience for the customers in the future years. Since the initial Identity Evolution study outcomes came out, Adobe and Advanis have reached out to consumers and professionals to understand the changing trends in urgency and readiness, potential solutions, and consumer perceptions. This study is significant because Apple has already acted on its promise of consumer consent for mobile app tracking with the iOS 14.5 rollout. Though Google has extended its expiration date of third-party cookies on Chrome to 2023, the study found that the marketers want to finish the task ahead of their competitors.

Adobe Prepares for the Launch of Adobe Commerce 2.4.4

January 31, 2022

Adobe Commerce will unveil its latest variant in March 2022. The release is to future-proof Adobe partners. The advanced version of PHP (8.1) is the base for the new version. The variation claims advanced headless support, increased performance, and better B2B and B2C capabilities. To support their clients, Adobe conducted a 2.4 Upgrade Workshop on 26th January 2022, partnering with LiveArea, a Merkle company. The recording is available after the event under the Adobe Experience League Tutorials section. Adobe has ensured that the transition is seamless for its managed services by letting them work with their customer engineering team for support. They collaborate on several factors of the upgrade process like production launch, analysis, cloud services upgrade, quality and user acceptance testing etc.

Adobe Appoints Brett Biggs and Spencer Neumann to Board of Directors

January 24, 2022

Neumann and Biggs bring the number of Adobe’s board of directors to 12, a piece of important news after Jim Daley retired in November 2021 and served as an Adobe director for over two decades. Biggs worked as executive vice president and chief financial officer for Walmart Inc. He was in charge of global finance, indirect procurement functions, and corporate strategy. Neumann’s last stint was as the chief financial officer for Netflix from January 2019. Before Netflix, Neumann acted as Activision Blizzard’s Chief Financial Officer. He has also held several senior positions at The Walt Disney Company. Shantanu Narayen, chairman and CEO of Adobe, stated that they were looking forward to having their deep experience in content, direct-to-consumer businesses, global operations and digital transformation to take the company forward.

Magento 2.4.4 Release Scheduled for March 8

January 17, 2022

It’s an exciting year for Adobe Commerce as it has lined up back-to-back version updates for 2022. Everyone’s geared up for Adobe Summit 2022. However, most eyes are set on the latest version of Adobe Commerce 2.4.4. All four Beta versions are already out, with the last released on January 10th. Magento 2.4.4 will have significant upgrades, such as PHP 8.1 support, separation from vendor bundled extensions, and an increased number of third-party dependencies. By separating VBE from the core Magento 2.4.4 release, the eCommerce platform has equipped merchants with quick access to almost all advancements and features. Thus, making it more straightforward for business owners to develop their online store. Ensure that you are updated with the latest Magento news to not miss out on any crucial information surrounding the release of Magento 2.4.4.

Magneto 2.4.4 Launched Beta 4 Version

January 10, 2022

Magento 2.4.4 is expected to be launched by March 8, 2022. Before this, Magento has been releasing the beta version of 2.4.4 since October 2021. Beta 1 Magento 2.4.4 was released on October 18, 2021; Beta 2 Magento 2.4.4 on November 22, 2021; Beta 3 Magento 2.4.4 on December 14, 2021; and finally, Beta 4 Magento 2.4.4 will be released today, January 10, 2022. This latest and final Beta version will include modifications suggested from all the previous Beta versions. Magento continues to encourage developers, programmers, and other users to test this new release. Not only will it help them get adjusted to the upcoming Magento 2.4.4, but it also helps the eCommerce platform to improve their latest release. Developers identify issues, such as bugs, while testing the Beta version and report to Adobe Commerce.

Adobe Commerce Announces Support for Extension Subscription

January 3, 2022

Adobe continuously strives to offer a better client experience to help them grow their online business. The convenience of their customers is their top priority. To further expand their services, Magento Open Source and Adobe Commerce have announced to release of support for extension subscription models for its customers and developers. The subscription model enables professionals to offer ongoing support and financial help to products. This will unload some burden from the business owners’ shoulders and lower the maintenance costs for them. The eCommerce world is gradually switching to subscription models, making extension providers do the same. Most popular online marketplaces and eCommerce ecosystems have already implemented the subscription model.

Adobe Improves Mobile Capabilities to Enhance Personalized Customer Experience

Adobe Improves Mobile Capabilities to Enhance Personalized Customer Experience

December 31, 2021

Integrating mobile strategies into customer interactions has become necessary to survive the harsh business competition. With this in mind, Adobe is unveiling new mobile capabilities within Adobe Journey Optimizer, which is in turn powered by Adobe Experience Platform. The latest addition helps brands assimilate real-time customer insights and provide faultlessly tailored buying experiences across the channels. The key capabilities in this release include message designer, personalized in-app experiences, unified real-time customer profile, location-aware triggers, and much more. Through Journey Optimizer, customers can interact with the sellers through text messages, push notifications, or in-app messages, making their shopping experience an easy affair. Conversation API from Sinch, an Adobe Exchange Premier Partner, enables merchants to send personalized SMSs and connect via WhatsApp, WeChat, Viber, and other new-age messaging platforms.

Adobe Real-Time CDP (Customer Data Platform) for First-Party Data Analysis

Adobe Real-Time CDP (Customer Data Platform) for First-Party Data Analysis

December 22, 2021

In light of online consumer privacy taking center stage in novel eCommerce businesses, Adobe has released Real-Time CDP to facilitate the utility of first-party customer data for their customer engagements. Adobe’s data governance capabilities assure customers of absolute data privacy. The platform only uses the information the customer chooses to share with companies to study customer behavior, predict purchase trends, and deliver personalized shopping experiences. Real-Time CDP is a centralized hub for first-party data sourced from the web, apps, and the publishing media. The data is then analyzed via the efficient Adobe Target to deliver predictive analysis and personalized buying experiences to turn page visitors into paying customers. And the best part is that the system works both for B2C and B2B websites. The B2B edition of Adobe Real-Time CDP ensures that the individual and account profiles of their customers are unified on a single interface.

Release of Adobe Commerce 2.4.4 and Support Dates Revealed

Release of Adobe Commerce 2.4.4 and Support Dates Revealed

December 14, 2021

Adobe Commerce 2.4.4 is all set for release in March 2022 and will feature the latest version of PHP (8.1). It is supposed to boost performance, enrich B2B and B2C business capabilities, enhance headless support, and transform digital commerce business. Merchants would not need to spend scores of resources on system maintenance. Shifting to the new Adobe version is akin to future-proofing transactions. Adobe encourages merchants to plan for the shift in advance and prepare the team for a smooth transition. They provide a 2.4 Upgrade Guide, an Upgrade Compatibility Tool, and an accomplished Customer Engineering team to assist patrons with the process. An additional workshop is planned for Jan 26, the recordings of which will be made available on their website under the Adobe Experience League Tutorials.

Adobe to Offer CDP Technical Practitioner Certification in Real-Time

Adobe to Offer CDP Technical Practitioner Certification in Real-Time

December 10, 2021

CDP (Customer Data Platform) gained popularity for its immaculate predictive and first-party data collection strategy. Created in collaboration with industry giants Deloitte, Merkle, Infosys, and Bounteous, Adobe's Real-Time CDP is a new market leader in customer data platforms. Powered by the Adobe Experience Platform, it helps merchants or technicians assimilate customer behavior trends and warrant faultless data usage. CDP thus becomes a business investment, and the certification helps small businesses thrive better on their customer data for making profits. The certification follows an exam and a lauded digitized badge that could be included in resumes, LinkedIn, websites, and sales pitches to gain momentum. The certification assures expertise in implementing and configuring Real-Time CDP.

Adobe Experience Cloud Help Retailers Personalize Customer Engagements

Adobe Experience Cloud Help Retailers Personalize Customer Engagements

December 4, 2021

Adobe announced novel tools that aid merchants in increasing client loyalty, building consumer engagement, and enabling personalization across customer touchpoints. The changes will improve the personalized real-time experience for the purchasers at scale. One such prominent Adobe tool is Adobe Experience Cloud. The tool is powered by the Adobe Experience Platform, the data analysis system, and Adobe Sensei, the machine learning framework, both driven by AI. The scheme mainly aids omnichannel businesses with customer interactions through eCommerce, mobile apps, and physical stores. The Total Economic Impact of Adobe Experience Cloud, Forrester Consulting's study from July 2021, showed a significant impact on figures with a 28% increase in digital customer experiences and 20% growth in customer conversions.

2022 Upgrade Dates Announced for Adobe Commerce and Magento Open Source

2022 Upgrade Dates Announced for Adobe Commerce and Magento Open Source

November 25, 2021

The latest features for security and functional patches for Adobe Commerce and Magento Open Source supported release lines are announced for 2022. The feature releases are slated for Jan 18, Apr 26, and Jun 21. The feature updates would be delivered as separate patch releases, including Product Recommendations and Live Search, PWA Studio and Inventory Management (MSI), and Cloud Services and Infrastructure Updates. Feature + patch releases would be on Mar 8 and Aug 9, 2022. Feature + security patch release date is on Oct 11, 2022. Patch releases include performance, high-priority quality, security, and compliance fixes to the core applications. Security patch releases ensure security only updates for the Adobe Commerce and Magento Open Source applications. The upgrades will keep websites secure and compliant.