Cash payments are almost dead in 2024!
The world is quickly adopting digital payments. The digital payments market is forecasted to reach an astounding $14.78 trillion by 2027 at a CAGR of 11.8% between 2023 and 2027.
The arrival of online shopping and eCommerce rapidly demands smooth and secure customer payment experiences. Days are long gone when one has to keep cash and a bunch of checkbooks; the future of transactions lies in digital payments.
Considering this shift to digital payments, one of the leading online retailers approached us with the following requirement: develop a payment gateway plugin that would make the payment process on their website easy, flexible, and secure to the maximum.
Here's how we accomplished their requirement successfully.
The Challenge: Delivering a Comprehensive Payment Gateway Solution
Our client's payment solution for customers was outdated and incapable of accommodating their customer base's dynamic, or even increasingly dynamic needs. They needed a solid but flexible system that could handle all kinds of payment scenarios: one-time or partial payments or recurring subscription payments.
Further, the priority was to ensure a very high level of security so that the customer's financial information could be safeguarded with great care.
After identifying the problem, we selected a group of experienced developers in WooCommerce plugin development and payment gateway integrations. We wanted to offer a customized solution that would not only meet their immediate needs but also make them leaders in the space of digital payments.
Impressive Results and a Better User Experience
With all these comprehensive optimization efforts, the results were just off the charts—much over and above what the client was expecting. The overall page speed score jumped from 60 to an impressive 85+ on the desktop!
However, the real win was on mobile, with scores improving from a paltry 35 to 65+. This game-changing stuff allowed clients’ to provide a smooth user experience to reach an audience on mobile.
Other big changes came with Core Web Vitals, a real-world user experience metric measuring loading performance, interactivity, and visual stability. Their Largest Contentful Paint (LCP) improved by more than 40%, from "poor" to "good".
The other main metrics of page speed, like Time to Interactive (TTI), First Input Delay (FID), and Cumulative Layout Shift (CLS), improved dramatically and continue helping to ensure a fast, smooth, and delightful experience for their users.
It will guarantee the client a lightning-fast website, leaving them expecting nothing less than reduced bounce rates, more enhanced engagement metrics, and conversions that are through the roof. This is a critical Google ranking factor, so the optimizations likely do even more to give their search visibility a nice lift in the bargain.
The Solution: Introducing the "BillFrst PA" Plugin
After an intensive gap analysis of client needs against industry best practices, we worked on a custom plugin, "BillFrst Payment Accelerator" (PA).
This was the cutting-edge implemented solution, offering merchants a wide range of payment services, from flexible, convenient, and robustly secured.
Here's a closer look at the key features we implemented -
One-time Payment
Customers can pay for their purchase with a one-time payment, just as in a traditional eCommerce transaction, for those preferring clear one-time payments.Partial Payments
Give them the power of paying in installments or multiple installments for any significant purchase or product, offering an installment option for payments and making it very flexible and convenient.
Recurring Payment Plans
It supports subscription-based billing on any product or service. This completes the entire payment process and reduces manual efforts from the customer and retailer.
Cancellation and Refund Options
Clear, simple cancellation of subscriptions or refund requests through the plugin interface ensures high customer satisfaction.
3D Secure Payments with OTP Verification
We use 3D secure payment processing with OTP verification to give more security against any fraudulent transaction.
We put in our best efforts and followed industry standards to assure good quality and safety in the code while optimizing the plugin's performance. We tested and debugged to guarantee everything ran smoothly without bugs, even in very different environments and edge cases, just
for the reliability and robustness the client needed.
The Result: Increased Conversations and Customer Loyalty
We have seen these results on the client's WooCommerce store after deploying the custom "BillFrst PA" plugin.
The conversion rate was multiplied several times, and so was customer satisfaction, with a smooth and flexible payment process for customers.
They further added that this option of making partial and recurring payments helped them better plan their financial planning while accessing the products and services.
Security attributes like 3D Secure payments and OTP verification ensured confidence and trust were sealed in the payment procedure. The new payment gateway offered an even better overall shopping experience.
The client was delighted with the performance and the plugin's positive impact on their business. They saw a noticeable decrease in the cart abandonment rate, an improvement in customer loyalty and retention.
The custom plugin helped them in staying ahead in the changing landscape of digital payments.
Conclusion
All eCommerce businesses today aim to meet all customer needs and expectations. Creating a custom payment gateway plugin like "BillFrst PA" was a strategic move for our client, and it drastically helped them improve their customer experience.
At Virtina, we emphasize understanding our clients needs. We used our expertise in WooCommerce plugin development and payment gateway integrations to develop a customized solution for our client. This streamlined the payment process and provided a secure, user-friendly experience. It ultimately led to business growth and customer satisfaction for the eCommerce business.
Consider a custom plugin solution if you're an eCommerce business looking to improve your payment process. A well-designed plugin can enhance customer satisfaction, drive conversions, increase revenue, and foster long-term loyalty.
At Virtina, we're committed to delivering innovative, tailored solutions that fit your unique requirements. Join us to optimize your store's payment process and elevate your customers' experience to new heights. Let's discuss how our custom plugin solutions can transform your payment process and elevate your customer experience.
