Summary
The Fruitful Grind wanted to strengthen its wholesale business by creating a dedicated buying experience for retailers and multi-location customers. They needed a system that could verify wholesale buyers, offer tiered pricing, support net-terms orders, and expedite large-volume purchasing. Along with these functional upgrades, the brand also wanted a fresh, tropical-modern storefront that reflected their identity. We helped them build a complete B2B workflow using B2BKing Pro, redesigned key user journeys, and ensured the entire setup worked seamlessly with their existing shipping and accounting tools.
Business Requirement
The primary requirement was to build a full-featured wholesale portal without separating it from the main store. The Fruitful Grind needed a simple onboarding flow that allowed buyers to register as wholesalers, upload tax certificates, and be approved by the admin. Once inside, customers should see dynamic pricing based on their assigned group, manage subaccounts for different store locations, place quick repeat orders, and even upload purchase orders when buying on net terms. The brand also wanted Mix & Match functionality for creating custom cases and expected the system to integrate smoothly with ShipStation and QuickBooks Online. All of this had to sit inside a clean, responsive storefront that matched their tropical aesthetic.
The Challenge
Building a wholesale experience inside an active retail store meant balancing two very different user journeys. Retail shoppers needed a simple browsing experience, while wholesale buyers required structured workflows, approvals, and pricing rules. Multi-location customers added another layer of complexity, requiring parent accounts, subaccounts, and permission-based access. On top of that, the team needed to support multiple payment paths, including split payments and purchase orders, without complicating checkout. Maintaining accurate data flow across ShipStation and QuickBooks was also essential, since the brand relies heavily on those systems. And throughout the entire process, the store’s tropical-modern identity had to stay intact.
Our Solution
We began by setting up B2BKing Pro and configuring it as the backbone of the wholesale system. The onboarding flow was built to guide buyers through registration, tax certificate upload, and admin approval, after which the system automatically assigned them to the correct customer group. Dynamic pricing rules were created so each wholesale tier would see its own pricing the moment it logged in. For multi-location buyers, we enabled parent accounts to develop and manage subaccounts for individual stores. Quick Order and Reorder tools were implemented to speed up high-volume purchasing, and net-terms buyers were given the option to upload POs during checkout. We also set up Mix & Match functionality so customers could build custom case packs. Throughout the setup, we ensured every order synced correctly with ShipStation and QuickBooks Online. Finally, the storefront was redesigned with a clean, tropical-modern theme that feels light and lively and aligns with the brand.
Key Outcomes
The Fruitful Grind now has a polished wholesale platform that supports both simple and complex buying behaviors. Their wholesale buyers can onboard smoothly, access their own pricing, manage multiple locations, and place large orders without friction. Net-terms and PO-based ordering have made the store more flexible for established retailers, while Mix & Match bundles have increased both order value and purchasing convenience. The brand continues to use a single backend for retail and wholesale, but with a much more efficient structure. Their shipping and accounting workflows remain consistent thanks to the direct integrations, and the refreshed front-end design has elevated the overall shopping experience. The new setup not only supports their current wholesale operations but also scales as the business grows.
Conclusion
The new wholesale setup has given The Fruitful Grind a much stronger foundation for scaling its B2B business. Retailers can now onboard smoothly, access accurate pricing, and place large or repeat orders without friction. The admin team no longer has to manage workarounds or manual checks; everything from approvals to pricing to order syncing runs through a structured system. By combining B2BKing Pro’s capabilities with a refreshed tropical-modern design, the store now delivers a professional, streamlined experience that supports both everyday buyers and multi-location retailers. This upgrade not only improves how the business operates today but also creates a flexible framework the brand can continue to grow on in the future.
