- Slabfinder
- Construction
- Marketplace
- WooCommerce
- New York, USA
Executive Summary:
The client running their webstore on WooCommerce wished to present a site that would allow the seller to customize the rates as per the status/title of the customer registered on the site and give the option to vary the size/thickness/color and other dimensions.
Challenge
The client wanted to allow registration of different types of users; that’d be Sellers - who would be adding the products, fabricators – the ones who get to customize the slabs. They can even add final products, Designers, General contractors, and then end users/ customers — all independent of each other and serving a specific purpose on the site.
The sellers should be able to vary the size, thickness, textures, and colors. Beyond this, they will get the ability to change the list price for the other users, such as fabricators and designers. Allow the other users to upload the product file in a CSV format to be approved by the Admin.
Virtina was also tasked with restricting the sale to a geographic area, by which sellers’ products will be shown from the nearest location of the shipping address. Also, a customer couldn’t buy from a different location - customer living in New York couldn’t buy from New Jersey & would have to buy from a seller in NY.
Various promotions & discounts to be made available and setting up a system where the delivery can be made to the fabricators or if required to the end users based on the address provided. Besides this, a referral program was to be operated where designers could share referral codes, and both the customer & designer will get points which can be redeemed later.
What Virtina Did
All the challenges were easily met with the help of plugins and extensions such as WC Vendors Marketplace - a multi-vendor marketplace plugin to create the marketplace & allow vendors to sell, Woo Discount Rules to setup any type of bulk, advanced, percentage or user specific discounts for the products.
WooCommerce Distance Rate Shipping to gives the ability to offer shipping rates based on the distance to customer, WP Ultimate CSV Importer Pro to help with the website development, along the lines of importing/updating content, data from Google Sheets or pushing data from anywhere else onto the site.
WooCommerce Product Vendors which lets multiple vendors sell on the site and WooCommerce USA ePay Payment Gateway that provides a completely integrated checkout experience between the marketplace and USA ePay, meaning customers never have to leave the site to make a payment
Result
The result of these integrations to WooCommerce was a store that lived up to the expectation of the owner, by setting a registration process for various kinds of users, locking the sales from sellers to a specific region thereby allowing vendors in other states to benefit from their local customers.
Running discounts made sure that the store was creating enough excitement through sales around its inventory & tempting customers to purchase even more, something that saw the sales and revenue hit the roof. Also, by allowing easy upload of products in CSV files, the time consumed came down drastically.
Gave a secure payment gateway for all transactions in USA ePay to give the owner complete control over the entire payment experience, without the need for users to leave the site. A safe, simple gateway that covered all their payment needs.
Beyond all this, turned a small online store into a mega marketplace to allow Sellers, Fabricators, Designers, contractors, and customers from all over the USA to register to sell stone surfaces of different materials. A fast, convenient, and major online bazaar for sourcing, buying, and trading materials.
