- National Ultrasound
- Ultrasound Systems
- B2C & B2B
- Georgia, USA
National Ultrasound is a privately-held dedicated medical equipment supplier founded in 2003 with the mission to continually provide customers with quality ultrasound equipment and services at the lowest possible prices. Based out of Duluth, Georgia, the company focuses on providing a single product category – ultrasound machines, probes and parts, in new, used, or refurbished condition – to the US market and beyond.
The firm has a team of technicians with more than 250 years of collective experience working with equipment from six largest ultrasound manufacturers, both in ultrasound sales and sonography. Their focus on being the best and most knowledgeable in the industry has led to their position as the number one dedicated ultrasound supplier in the United States, from leading brands such as GE, Samsung, Toshiba, Philips, and Siemens.
National Ultrasound requested us to create their website from scratch. They required us to redesign and develop a site that would attract their clientele that was professional clinics and hospitals. They needed the selection of ultrasound machines to be listed by application for the ease of customer browsing. The wanted to use the ultrasound search feature in the sidebar to make the layout easy for the customers to navigate. They wanted the visitors to see the ultrasound machine models according to their preferred brand.
- Redesigning and developing an intricate site from the scratch
- Creating a fool-proof, professional and appealing site which displays hundreds of products without confusing the clients
- Keeping the text, layout and color scheme simple though exhibiting complex variants of products
- Seamless amalgamation of extensions and integrations without breaking the site’s performance
- Creating a site with simple and contemporary layout
- Easy navigation of the sidebars
- Precise categorization
- Seamless Salesforce and QuickBooks Integrations
- Basing the site on the strong and stable WooCommerce WordPress platform (CMS)
- MailChimp and WPML functionality provided via dedicated extensions
- Professional looking, fool-proof site loved by a global audience
- Increased ROI, lead creation and sales
- Appealing to more professional B2B clients
- Reduced operational expenses
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