Summary
One N Only is a fast-growing event production company specializing in high-impact music festivals and artist-led experiences with a loyal fan base and a calendar filled with time-sensitive events. They wanted to make it easier for fans to buy tickets without financial strain. Their goal was to allow attendees to pay for event tickets in installments while ensuring full payment is completed well before the event date. As necessary, they needed to automate ticket issuance through FooEvents only after a customer paid in full.
We customized the WooCommerce Payment Plan Suite plugin to support event-specific installment plans and automate ticket issuance through FooEvents. The goal is to allow customers to pay for event tickets in multiple installments, with all payments completed before a manually defined Final Payment Due Date.
The solution involves enhancing the plugin to dynamically adjust the number of payment cycles based on the purchase date and the event’s final payment deadline. The system will automatically generate suborders with appropriate due dates and restrict plan visibility to only relevant event products. Additionally, the integration will ensure that FooEvents is triggered to issue tickets automatically once the final installment is paid. This guarantees a seamless experience for event organizers and customers while maintaining complete control over payment timelines and ticket access.
The Challenge
Selling tickets for events months in advance brings both opportunity and complexity. While many fans are eager to secure access early, not everyone can pay the full ticket price upfront. They wanted to offer flexible payment plans, but only if those plans were completed before a specific cutoff date, which was set manually for each event. The final Payment Due Date had to fall a few weeks before the event to allow enough time for processing.
While the Payment Plan Suite plugin gave them a starting point, it didn’t go far enough. It applied plans globally across all products, didn’t adjust installment cycles based on when the customer was buying, and couldn’t trigger ticket generation in FooEvents after full payment. This limited functionality was a dealbreaker for a brand that manages dozens of event products with different deadlines and customer timelines.
Our Approach
We enhanced the existing Payment Plan Suite plugin to make it smarter and event-aware. The core of our work involved introducing dynamic logic that allowed payment plans to adapt based on the Final Payment Due Date assigned to each product. That meant if someone bought a ticket six months before the deadline, they could pay in six monthly installments. However, if another customer bought the same ticket only three months before the event, the system would adjust and offer three installments instead. If there weren’t enough time to complete a reasonable payment plan, the customer would be prompted to pay the full amount upfront.
We also added admin-side options to let the One N Only team configure each event product with its rules. Event organizers could now set the Final Payment Due Date, minimum down payment, maximum number of cycles, and even the preferred monthly, bi-weekly, or weekly frequency. These fields weren’t just static settings. They actively shaped what the customer saw on the front end. Once saved, the system automatically calculated all suborder dates and amounts, ensuring every payment would be completed by the chosen deadline.
Building the Customer Experience
From the customer's perspective, the experience was seamless. As they browsed event tickets, they saw only valid payment plan options, nothing confusing or irrelevant. Each ticket page showed a clear plan breakdown, including the number of payments, due dates, and the total cost. Customers also saw a clear message telling them that tickets would only be delivered after completing all payments.
During checkout, the process felt familiar and intuitive. Customers paid the down payment and received confirmation that included their full payment schedule. In their account dashboard, they could see upcoming payment dates, track past payments, and even make early payments. Automatic reminders went out ahead of each due date, keeping everything on track without any manual effort from the admin team.
Making FooEvents Work the Way the Client Needed
Ticket delivery was a critical piece of the puzzle. They use FooEvents to manage and send out tickets; no ticket must be issued until full payment is received. We built a custom mechanism to monitor the status of all suborders tied to a customer’s payment plan. Only when all payments were marked as completed did the system trigger FooEvents to issue the correct number of tickets, complete with event details. Tickets were sent automatically via email, closing the loop without requiring manual input.
Flexibility for Admins, Control for the Business
One of this build's most significant advantages was its flexibility for the admin team. If an organizer needed to extend the Final Payment Due Date or change the payment frequency for a specific customer, they could do so with confidence. The system would recalculate the remaining payments, adjust the suborders, and update the customer dashboard accordingly. The logic even handled edge cases, like what to do if changes were made after a customer had already paid one or more installments. Everything was recalculated in real time without breaking the workflow.
We also built in safeguards to avoid mixed payment frequencies. For example, if an event started with monthly payments and the admin switched to bi-weekly mid-cycle, the system consistently ensured all future payments followed the new format. This helped prevent confusion and maintain data accuracy.
Key Outcomes
Once development was complete, we ran comprehensive testing across every possible scenario. We tested purchases made six months in advance, three months before, and even just weeks before the event. We checked how the system responded when admins changed payment frequencies mid-plan. We verified compatibility with other WooCommerce extensions already active on the site, such as AffiliateWP, Gravity Forms, and Yoast SEO. Every feature had to work in theory and live in unpredictable e-commerce environments.
The final result was a fully customized WooCommerce setup that let the client offer flexible ticket payment options without losing control over deadlines, cash flow, or ticket security. Customers now have more buying power, which drives early ticket sales and increases overall conversions. At the same time, the business has a fail-safe structure in place: no ticket goes out unless full payment is received, and every installment is tracked and enforced automatically. This system made a real operational difference for an event business built around tight schedules
Conclusion
We turned a generic plugin into a highly tailored solution that fits the unique needs of a high-volume event brand. Today, our One N Only can offer greater flexibility to its audience while maintaining complete control of its operations, a win-win for both fans and the business.
If your business is looking to introduce dynamic payment plans tied to real-world deadlines, Virtina can help make it happen. Let’s build the experience your customers deserve without sacrificing the control your business needs.
