Year Make Model Search for Automotive Industry

OC Auto Access specializes in delivering automobile accessories that add to the vehicle performance. The company has separate categories for vehicle accessories based on the Year/Make/ Model. Customers can purchase accessories from OC Auto Access online. Their online store is a Volusion based eCommerce platform that initially did not support Custom Product Category Filters for their Year/Make/Model product finder. They wanted to customize the module and the goal was to provide a better user experience and quick results to the visitors.

Some of the challenges that the Virtina team overcame are: 

• Volusion not allowing custom coding or plugin/ extension integration for their built-in functions like search/product listing.
• The existing search filter in Volusion never provided a refined search result for the customer. An accurate Year/Make/Model search result was not available based on the combination of filters that existed in Volusion.
• Providing immediate results without forcing your customers to reload the pages. Filters need to function faster and in real time, which isn’t always easy.

Additional Features
Some of the other features provided by Virtina middle-ware that benefits both client and the customers equally are:  

• Customers can filter products by - price, type, color, brand, manufacturer, model, year, size, etc.
• Enhanced usability and increased conversions. 
• Easy to find the exact product that the customer seeks.
• Faster search results and lower bounce rates
• The simplified product categorization and less indexed pages benefit organic search visibility.

The final result achieved by team Virtina

The customization limitation in Volusion’s code was not providing a refined search result for the customer. By integrating the Virtina middle-ware, Year/Make/Model search filter provided accurate, sophisticated, and faster results in the OC Auto Access store.