What is a Customer Data Platform - CDP?
CDP or Customer Data Platform collects, organizes, and presents customer data to help you build a granular, unified, and 360-degree customer profile. CDP provides a single digital platform with multiple views that connect both structured and unstructured data in real time.CDP creates a persistent, unified customer database, in sync with existing software and marketing solutions, which helps the organization build better customer relationships. The platform accepts, consolidates, and cleanses customer data from multiple sources.
Customer Data Platform - All You Need to Know
CDP helps you to extract and compile intuitive, informative, and actionable data about your buyers into a central hub for easy access and zero silos
Use all the above from every key touchpoint to develop a holistic 360 degree understanding of your customers. No more relying on vague and cluttered data.
Furthermore, the true omnichannel potential of CDP means you can reach out to your buyers with personalized and impactful messaging on any channel.
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Top Benefits of Customer Data Platform (CDP)
How Customer Data Platform Helps Your eCommerce Business?
Supported eCommerce Platforms
Supported Industry Verticals
Deliver a Hyper Personalized Experience
to Buyers Across Any Channel
Our experts will help you understand and embrace CDP for your eCommerce business