Summary
The transition from Magento to Adobe Commerce has empowered online businesses with robust functionality and enhanced digital marketing experiences.
Its rich features, scalability, and adaptability make it suitable for businesses of all sizes, help them boost sales, and provide excellent customer experiences.
So don’t wait.
Grab this opportunity to thrive your eCommerce business with increased return on investment.
Adobe Commerce, formerly known as Magento Commerce, is a platform that helps eCommerce businesses enhance their customer experiences through content management, analytics, and marketing.
Even if it has an exclusive feature set, knowing how to use and match them to your needs is crucial.
We will help you understand Adobe Commerce features, benefits, and the most effective strategies for growing an eCommerce business.
Table of Contents
What is Adobe Commerce?
In April 2021, Magento Commerce was officially rebranded to Adobe Commerce. After that, it was integrated with other Adobe features like Analytics, Experience Manager, and real-time Customer Data Platform.
It also includes a Content Management System that uses AI and smooth data sharing to give customers more customized experiences.
Here are the key features of Adobe Commerce Cloud that set it apart from other platforms.
⇨ Budget
Adobe Commerce's advanced inventory and product management capabilities enable merchants to -
Manage Product Catalogs
Track Inventory Levels
Monitor stock levels, manage warehouse locations, and automate backorder management.
Enhance Product Pages
⇨ Exclusive Marketing And SEO Tools
Adobe Commerce's robust marketing tools help businesses attract and retain customers. These tools easily integrate with platforms like MailChimp, enabling businesses to target email campaigns based on specific subscriber segments.
Adobe Commerce Cloud offers promotional tools to manage discounts and coupons based on customer groups or order history, and its referral and affiliate programs boost external promotions.
It also improves search engine visibility with SEO features like meta tags, XML sitemaps, and ALT text. Its built-in analytics provides deep insights into customer behavior, traffic, and product performance, engaging customers and driving traffic to your online store.⇨ SEO-Friendliness
The SEO-friendly Adobe Commerce features enable online stores to boost their online presence without much effort.
It targets meta tags, URL rewrites, XML sitemaps, and image alt text to make your eCommerce business rank on the search engine result page.
⇨ Content Staging
Adobe Commerce’s content staging tools help manage your web content by allowing you to create and preview content before publishing.
You can also schedule your content to activate or deactivate at your preferred time, which means you can customize and update your content in case there’s a special offer, product launch, sale promotion, or any other event.
Benefits Of Using Adobe Commerce
Adobe Commerce Cloud provides exceptional benefits, making it suitable for eCommerce businesses planning to grow.
⇨ Customization And Flexibility
Adobe Commerce offers total control over design, functionality, and content, allowing merchants to create an efficient online store.
It has multiple custom themes and templates that perfectly align with your brand image and numerous Adobe Commerce integrations and extensions to enhance functionality.
For example, its advanced payment gateways, marketing tools, and shipping solutions facilitate efficient deliveries.
⇨ Scalability
As your business scales, your eCommerce platform must be able to efficiently manage the increased traffic and expanding product range.
Adobe Commerce Cloud offers efficient scalability and performance even with heavy visitor loads and massive product catalogs due to its cloud infrastructure, resource allocation, and optimized caching system.
It manages complex operations, such as handling multiple brands, currencies, and locations, thus allowing a seamless and fast customer experience.
⇨ Excellent Customer Service
Adobe Commerce offers excellent customer experience through its outstanding features, such as personalized accounts, which allow shoppers to view their order history, payment methods, and shipping preferences.
Its advanced segmentation further refines the marketing effort by grouping customers for personalized product recommendations and other targeted promotions based on customer behavior.
Adobe Commerce offers customer-centric options, including contact forms, FAQs, and support ticketing systems. It allows merchants to manage order inquiries, returns, and exchanges by integrating helpdesks like Zendesk for seamless issue tracking.⇨ Security
Adobe Commerce uses tokenized payments to encrypt your information and card details per PCI (Payment Card Industry) compliance guidelines.
It only allows authorized users to gain controlled access through multi-factor authentication, which adds an extra layer of security to thwart unwanted access.
It collaborates with third-party providers to improve security by keeping an eye out for malicious activities all the time.
⇨ 24/7 Support
Adobe Commerce Cloud provides a Site-Wide Analysis Tool (SWAT), a self-service tool for getting valuable insights and security recommendations to run your website smoothly.
SWAT provides detailed reports by monitoring them in real-time. It uses these reports to identify and resolve potential issues and minimize site disruptions.
It offers effective problem-solving solutions by keeping you updated about your site’s health, security, and configuration.
Adobe Commerce Vs. Magento Open Source
Magento has an open software license, so developers can customize it to their needs.
On the other hand, Adobe Commerce is a fully managed premium e-commerce solution for on-premises and cloud deployment.
Here’s the comparison between Adobe Commerce and Magento Open Source.
Features | Adobe Commerce | Magento Open Source |
|---|---|---|
Hosting type | Cloud-based hosting: Amazon Web Services + Microsoft Azure | Self-hosted |
Pricing | Starts at $40,000 per year | Free |
Security | Advanced security features like data encryption, HTTPS, a Web Application Firewall, two-factor authentication, regular security updates, etc. | Basic security features like CAPTCHA for login, two-factor authentication, etc. |
Content Delivery Network | Fast | None, but you can add it from an external Magento hosting provider. |
Usability | Its point-of-sale (POS) kit makes managing online and offline sales easy. | Online sales are available. |
Command Line Interface | Magento Cloud CLI | None, but you can add it from an external Magento hosting provider. |
Steps To Implement Adobe Commerce
To start with Adobe Commerce, you must create an account.
After that, follow these steps:
1. Select Web Host And Domain Name
Select a web host that suits your business needs and offers an SSL (Secure Sockets Layer) certificate to ensure a secure payment gateway.
Once done, pick and register a domain name matching your brand image.
2. Setting Adobe Commerce
3. Configure Administration Settings
Before installing Adobe Commerce, customize your admin credentials for a secure setup.
Specify Server path < select administrative URL < login with your credentials < Adobe Commerce dashboard opens.
