- Bush Refrigeration
- Refrigeration Systems
- B2C & B2B
- Magento
- New Jersey, USA
Executive Summary:
Bush Refrigeration takes pride in dealing with the integrated sales and distribution of refrigeration systems meeting the various needs of customers commercially and non commercially. They wanted to build a technically-sound and fully operational online shopping cart solution that allow customers to purchase their desired refrigeration products easily.
Challenge
A comprehensive approach for a more significant change. Working closely with the client requirement is the key. Getting involved in the competitive industry is not a step to be taken lightly. To stand out, Bush Refrigeration needed an excellent identity and a dynamic ecommerce website that manages sales and distribution of diverse categories of refrigeration systems. The biggest challenge was the transformation of the site into a significant refrigeration marketplace
Virtina, being the leading Magento development company was particular about developing the solution on Magento and make the online shopping experience on par with the best brands like eBay, Amazon, and Souq. The need for optimizing performance was on a high as Bush Refrigeration was supposed to be built as a reliable and scalable online store. Virtina faced challenges in balancing various elements of their business like the promotions, shipping, payments, merchandising, etc. Regardless, keeping inventory and out of stock items properly and the inclusion of drop shipment was one of the biggest challenges.
Solution
- Giving client, the freedom of choice.
- An eCommerce platform that helps in generating immediate results and sales
- An intuitive menu with better UI and UX
- A super fast order management system and Shipping options
- A website with a perfect sync with internal business business functions
Result
- Achieving a reliable growth to the online business.
- Bush refrigeration picked Virtina to attain its vision as a significant online marketplace for the refrigeration systems.
- Virtina helped to successfully launch its online store hosting a large number of refrigeration units of different categories, catering to the online needs of the customers. Being a leading Magento website development company, we displayed our skill in setting up Magento based online store.
- Blended with the perfect mix of cutting-edge UI, powerful extensions and program that moderates the front-end and back-end activities the site enable Bush Refrigeration to achieve a successful business.
- Since its launch, Bush Refrigeration achieved a significant increase in revenue and conversion rates. The Magento architecture has it all, the adeptness to accommodate increasing product lines to the store. And it’s not a surprise, Magento is a choice of world brands like Nestle, Nike, Skype, and others.
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