Arriving at an eCommerce platform is always a major annoyance for any brand, with a plethora of options sitting out there, even an exhausting brainstorming session, is not enough to select the one, that best suits all your business requirements.
Amidst this confusion a name that pops up often is Magento - widely regarded as a giant and the top choice for many brands when it comes to eCommerce platforms.
Its availability as an open source and commerce edition makes it easy for businesses to either opt for the one that is free and easily modifiable or go for the premium one that comes pre-packed with all the advanced functionalities.
However, both these editions have one thing in common, that is their source code can be customized easily by any developer to suit your business, which makes this selection flexible.
But, why is it that merchants worldwide are leaning towards Magento, is it the robust platform backed by an expert community or is just clever marketing by the brand to showcase itself as the most reliable option for any upcoming or established company.
In this blog, we’ll skim through some of the top reasons why Magento is featured continuously in industry trends, with the largest market share and is believed to run more than 250,000 stores online. What sets it apart from the rivals and what features help Magento dominate the space, even a decade later.
Here’s listing the top reasons why any seller on cyberspace, should get in touch with a Magento development company and consider migrating or setting up their stores on Magento:
Open Source
The principal advantage of running an open source platform is it's free and can be easily managed and developed by anyone around the world. Invest as much as you need and vary the support as per the size of your business.
You get complete control over the design and functionality of the site, relying on a community of notable developers and web commerce experts that have been playing this field for a very long time, and can prove to be the guide you need. Get the top info on any Magento development services here.
Install and create the plug-ins you need to run your store. Now you don’t need to depend on those heavy-duty webstore extensions; create the one that syncs perfectly to your webshop.
A unique identity of Magento that separates it from the competition is the numerous customizations allowed on your shopping cart.
Performance
Magento website can easily handle your store requirements regardless of the nature of your business and alongside that gives the option to add numerous items to a single import. Its catalog management features include multiple categories and dynamic product attributes.
It stays stable even when handling huge transaction volumes. Even with a diverse range of businesses, it remains steady. Which then implies that Magento’s performance is unaffected even when handling heavy traffic during peak times.
The Commerce Edition of Magento offers full page caching, thereby helping the page load times significantly. Besides this, it includes features to optimize and automate indexing tasks thus elevating the overall performance of your store.
Scalability
Large business or a small start-up, there is potential for every kind of company in Magento; due to the flexibility of Magento, it quickly adapts to your store’s requirements.
Whatever is the nature of your business, once your store is up and running, you can at any time scale the store with some simple back-end work.
More extensive business won’t have any issues coping with a higher inventory of 1000+ products. Common issues that they face is slow site speeds and periodic crashes, something that can be easily neutralized in Magento.
If that is not enough the access to Magento marketplace gives you enough extensions to scale your site and expand further. Reducing the response time, improving the product checkout time, catalog browsing, and the addition of new features have helped stores on Magento to boost their productivity.
Enhancements that will always deliver the best performance for your site, to ensure you can accelerate and future proof your eCommerce business.
Community Support
Magento has huge online support in an ever-growing community of professionals who contribute selflessly to discussion boards; which is something that stands out as a significant plus for this platform compared to all the other portals that sit out there.
The 24/7 availability of astute eCommerce developers, contributors, and innovators in this community, puts any rookie merchant in a perfect space to initiate any project or further enhance the current one.
Discuss, consult, give feedback, enquire and solve all your Magento worries. Tips, tricks, and support is what this is all about. All this is creating a network of enthusiasts sharing and coming together for a common cause on how to better their Magento webshop.
A sole purpose to help other developers share ideas, discuss updates and help one another solve technical and support issues.
Manageable
Magento lets you manage multiple stores from one admin panel, using a single magneto installation you can manage your store’s billing, mass product updates, inventory, customer records, etc. which saves you a lot of time and effort when it comes to online sales.
You can easily capture the customers buying journey and even coordinate with them during the process; this enables the possibility of delivering a more bespoke experience to the customer.
It also comes with plenty of currency features, multiple languages, international support; especially in Magento Commerce Edition by virtue of being the premium version.
Thus, you get the advantage of full support from the Magento team and customer service, then there are the shipping and order management functionalities.
Besides this, the store owners get a full set of extensions, making it even easier to optimize the store and make it more robust and if that’s not enough your Magento Store is also mobile friendly, every magneto store now supports responsive design by default.
Customers can easily access their site from any device, thus, utilizing mobile commerce will no longer be an issue for any merchant; since you get the finest viewing across all devices with ease.
Extensions
The vast number of extensions that are available on the Magento marketplace simplify the store experience for any merchant, providing the services that you will need to connect better with your audience.
Improve the eCommerce solutions and your online presence with numerous extensions that make tasks like accounting, logistics, payment, inventory and search features; more seamless. Run any of these in the back end and witness the load on your developers come down.
The ability to easily integrate your store with any number of extensions, 3rd Party applications in Facebook, eBay, PayPal, Quickbook, WordPress and so much more to optimize your store is what makes Magento vastly superior to any other platform.
Advanced SEO
Gaining traffic for any online company is essential to their survival, and these days the search engine is one of the most effective ways to achieve the best returns on your massive investments. Drawing online traffic or support marketing strategies to your site will not be a cumbersome task.
Magento is equipped with powerful tools that make the SEO job easy. These built-in SEO features allow your online store to be indexed in a manner that will boost the incoming traffic to your site.
Within Magento, you will access prime tools that let you automatically create URL’s, tags and descriptions with relevant keywords; something that will help to drive inbound traffic. If that was not enough, within Magento, you have access to tools to boost conversions too.
Security
A breach of security on your store is a common occurrence, where someone attempts to slide into your admin panel, leaving your entire inventory vulnerable and this could jeopardize your business.
Now, with two-factor authentication in place, the overall threat to your store has been suppressed by a great deal. Any random entry would need verification before committing any changes, which secures your site. Fast WAF and DDoS Services give the additional security blanket to prevent any attack.
The payment concerns that emerge can be easily circumvented since Magento Commerce comes with Payment Application Data Security Standard, secured payment bridges and credit card tokenization which makes this edition more reliable.
Implementing SSL security and a dedicated IP can also be easily achieved on Magento. Websites running on Magento are quite safe; thus, data infringement from an outside source will not be a concern.
Modular Architecture
The PHP framework of Magento allows any business to thrive, which means that the platform can complement your company regardless of what you sell.
Instead of running on a large application, Magento is supported by small modules that give it the vital fuel with a specific set of functionalities, which allows the ability to enable and disable one of the modules at will.
Configure any of the modules to target a specific area, this way you create a unique code which will help to extend some functionality without interfering with the core code. This helps to customize the store to suit your business ethics.
So, in Magento what you get is a PHP framework that converts to form a full-fledged, fully functional and dynamic eCommerce web shopping cart. The modular elements of this platform enable you to retain the robust back end while altering the front-end to give users the best experience.
Hosting
Unlike Volusion and Shopify, the hosting of your business will not be a concern on Magento. Select the hosting solution of your choice, opt for an economic one or go with a premium package with full 24/7 customer support.
The ability to pick one that suits your requirements or the one that suits your budget is what places Magento above all its rivals. Besides this, it also supports an effortless transition to any other hosting service.
With some fully hosted eCommerce platforms where you get locked to the platform and in case of a switch find yourself going through the ordeal of transferring your entire database to another website; which is not the case with Magento.
When it is time to migrate your store, there are no restrictions on where you could host your store.
So, there you have it folks; hire an expert Magento Developer or entrust the astute minds sitting at Virtina to render a custom Magento platform for your company.
Need to build an eCommerce store on Magento? Get in touch with our Magento Experts
