Shopify Plus is one of the most powerful eCommerce platforms to run an online business. Some businesses are reluctant to use Shopify because it is not open-source like WooCommerce or Magento. On the other hand, we also have Shopify advocates who claim no other platform could deliver the same capabilities as Shopify Plus.
Here, we try to break this age-old argument by analyzing twenty of the best Shopify Plus features. Apart from discussing the most compelling reasons to use the Shopify Plus platform, we also analyze when it is ideal for a company to migrate its online store to the Shopify Plus platform. If you are considering using the Shopify Plus platform for your business, this article is for you.
What Is Shopify Plus and Who Is It For?
Shopify Plus is the enterprise-level version of Shopify, explicitly built for high-growth, high-volume businesses. It’s designed for brands that are scaling fast, processing thousands of orders each month, or generating $1M+ in annual revenue. Whether you're a direct-to-consumer powerhouse, an established retailer expanding into eCommerce, or a B2B brand looking to streamline online sales, Shopify Plus provides the infrastructure to support your next growth phase.
What sets Shopify Plus apart is its blend of power and simplicity. It offers more advanced customization, greater automation through tools like Shopify Flow and Launchpad, and access to dedicated support, including a Merchant Success Manager to help you make the most of the platform. It includes enhanced API limits and multi-store capabilities, making it ideal for businesses operating across multiple regions or brands.
If you’ve outgrown the limitations of standard Shopify plans or need features like headless commerce, international storefronts, or complex backend integrations, Shopify Plus isn’t just an upgrade; it’s a strategic leap forward..
Shopify Plus Product Overview
Shopify Plus isn’t just a more powerful version of Shopify; it’s a full-fledged enterprise solution designed for speed, scale, and strategic flexibility. It delivers the performance infrastructure, advanced features, and integration capabilities that fast-growing brands need to stay competitive in today’s omnichannel landscape.
Let’s examine the core capabilities and scalability features that set Shopify Plus apart from standard plans.
What are Shopify Plus's core capabilities?
Customizable Checkout
Shopify Plus gives merchants full access to checkout. Liquid allows complete control over the checkout experience. You can personalize checkout flows based on customer tags, cart values, or user behavior, which is perfect for offering VIP perks, tiered discounts, or geo-specific payment methods.
Launchpad for Campaign Automation
Launchpad is your behind-the-scenes campaign manager. Schedule and automate everything from flash sales to product launches, theme changes, inventory control, and discount rollouts, all handled automatically without lifting a finger during high-pressure events.
Shopify Flow for Workflow Automation
This visual automation tool lets you create if-this-then-that workflows across your store. Automate everyday tasks like tagging high-value customers, routing orders by country, or flagging potential fraud, all without writing a line of code.
Script Editor for Custom Logic
Shopify Scripts allow for deep customization in your cart and checkout. Create unique discount logic, custom shipping rates, and tailored payment options, all embedded directly into your store without relying on third-party apps.
Multi-Store Management
Run multiple storefronts under one admin dashboard—ideal for brands in different regions, languages, or market segments (e.g., B2C and B2B). Shopify Plus simplifies global expansion without adding operational complexity.
Multi-Store Shopify Setup
Shopify Plus allows brands to manage multiple storefronts under one admin, making running region-specific, language-localized, or brand-diversified stores easy. Whether targeting international markets, separating B2B and B2C operations, or managing multiple brands, Shopify Plus streamlines product, inventory, and order management across all storefronts with centralized control and shared backend infrastructure.
Scalability and Performance
Unlimited Bandwidth + Global CDN
Shopify Plus is backed by a robust content delivery network (CDN) that spans the globe and offers unlimited bandwidth. This ensures your site loads quickly and stays fast, even during peak demand like Black Friday or viral drops.
99.99% Uptime Guarantee
With a near-perfect SLA, Shopify Plus offers the peace of mind that your storefront will be up and running 24/7. It’s infrastructure you can trust, whether launching a new collection or running a time-sensitive promotion.
Enterprise-Grade Infrastructure
Shopify Plus is engineered for scale. The platform supports thousands of SKUs and can handle more than 10,000 checkouts per minute, which is critical firepower for brands that run flash sales, influencer-led campaigns, or high-traffic product releases.
Dedicated Launch Engineer
Every Shopify Plus merchant is paired with a dedicated launch engineer. From migration support to architecture planning and campaign strategy, this expert helps guide your brand through onboarding and beyond, ensuring your store is optimized from day one.
Shopify Plus for Wholesale
Shopify Plus offers a built-in wholesale channel that lets merchants create password-protected B2B storefronts with custom pricing, minimum order rules, and volume discounts. It supports personalized catalogs, net payment terms, and bulk ordering, which is ideal for wholesalers looking to streamline B2B operations without relying on third-party solutions. API access and Shopify Flow enable deeper automation and ERP integration.
Enterprise eCommerce Solutions
Shopify Plus is built for enterprise-grade performance, offering scalable infrastructure, 99.99% uptime, unlimited bandwidth, and high API limits. It supports complex product catalogs, advanced automation, multi-channel selling, and deep integrations with ERPs, CRMs, and OMS platforms. With dedicated launch engineers and 24/7 priority support, Shopify Plus provides everything fast-growing enterprise brands need to scale globally.
Quick Summary
Shopify Plus offers powerful tools for high-growth brands, including Launchpad for campaign automation, Shopify Flow for workflow logic, Script Editor for custom checkout logic, and full checkout customization via Liquid. It supports multi-store management from a single admin and offers priority API access for seamless integration with ERP, CRM, and OMS systems. With unlimited bandwidth, a global CDN, 99.99% uptime, and the ability to handle over 10,000 checkouts per minute, Shopify Plus ensures enterprise-grade scalability. Each brand also benefits from a dedicated launch engineer for tailored onboarding and support.
What are the Built-In Features of B2B on Shopify Plus Selling
How does Shopify Plus make running a wholesale business easier?
Company Profiles
Manage complex business customers with multiple buyers under one account. Assign roles and permissions for team members such as purchasers, finance managers, or administrators, all tied to a single company profile.
Price Lists & Volume Discounts
Create and assign custom pricing for individual B2B customers based on negotiated rates, order quantities, or tags. You can also build tiered pricing structures and volume discounts without using discount codes or external pricing apps.
Flexible Payment Terms
Support flexible payment options like Net 15, Net 30, or Net 60 to accommodate typical B2B purchase cycles. Shopify Plus lets you automate invoicing, track outstanding balances, and manage AR workflows—all within the platform.
Self-Service B2B Portals
Let your wholesale customers log in to their accounts, view personalized catalogs, reorder frequently purchased items, check order history, and pay outstanding invoices without contacting your team.
Quick Order Tools
Streamline the ordering process for wholesale buyers with tools that allow bulk ordering through CSV uploads, saved order lists, or rapid add-to-cart interfaces. These tools are perfect for repeat buyers who want speed and efficiency.
Integrated B2B Workflows with Shopify Flow
Automate critical tasks like onboarding new business accounts, tagging VIP buyers, setting up approval processes, or flagging large orders. Shopify Flow makes it easy to build custom workflows that keep your B2B operations running smoothly.
These built-in tools eliminate the need for external wholesale plugins and give you complete control over your B2B strategy—all from a single Shopify Plus dashboard. Whether selling to retailers, corporate buyers, or distributors, Shopify Plus helps you scale without the tech headaches.
Which are the Top Brands Leveraging Shopify Plus
Brand | Industry | Shopify Plus Usage |
|---|---|---|
Allbirds | Footwear | Global multi-storefront management |
Heinz | Food | B2C + B2B selling through a unified storefront |
Gymshark | Fitness Apparel | Flash sale automation with Launchpad + Shopify Flow |
Kylie Cosmetics | Beauty | Custom checkout for product drops |
Staples Canada | Office Supplies | B2B portal and volume pricing |
These brands leverage Shopify Plus for high-speed global rollouts, peak-season performance, and scalable B2B commerce.
Future of Shopify Plus: Trends and Roadmap for 2025 and Beyond
Shopify Plus has come a long way from being just a high-volume version of Shopify. As eCommerce continues to evolve, Shopify is actively shaping its enterprise offering to meet the growing complexity of modern digital commerce. From unified admin experiences to headless architecture and embedded AI, the roadmap for Shopify Plus reflects the platform’s long-term ambition: to be the all-in-one solution for scalable, flexible, and intelligent commerce.
How Shopify Plus Is Evolving in 2025
Headless Commerce
Shopify Plus empowers high-growth brands to build blazing-fast, custom digital experiences using headless commerce architecture. By decoupling the front end from the back end, brands can deliver dynamic storefronts across web, mobile apps, smart devices, and more, without sacrificing performance or scalability. With robust APIs, powerful developer tools, and a global infrastructure, Shopify Plus makes creating immersive, omnichannel experiences that drive engagement and conversions easy. Whether using frameworks like React, Vue, or custom builds, headless commerce on Shopify Plus gives you the agility to design without limits while relying on a battle-tested commerce engine.
Unified Admin for B2B + DTC
Shopify is blurring the lines between B2C and B2B selling. The platform is building a truly unified admin experience that allows merchants to manage both customer types from a single backend, reducing overhead, improving efficiency, and enabling personalized experiences for every buyer.
More Intelligent Automation with Shopify Flow
Shopify Flow is expanding beyond basic tasks. Expect more native integrations, advanced logic, and deeper triggers that work across apps and data sources, enabling highly sophisticated, cross-functional automation for operations, fulfillment, and customer engagement.
Checkout Extensibility
Shopify is transitioning from a rigid checkout liquid to a more API-driven, modular one. This shift allows developers to build checkout experiences using public APIs and apps, creating more scalable, future-proof customizations compatible with Shopify updates.
Native AI Tools
Shopify is embedding artificial intelligence deeper into the platform. Features like AI-generated product descriptions, smart product categorization, and AI-powered chat support are being rolled out to reduce operational overhead and enhance the customer experience, especially for lean teams or fast-scaling brands.
Predictions for Shopify Plus in 2025 and Beyond
Headless Goes Mainstream
Shopify’s Hydrogen and Oxygen frameworks will gain broader adoption, especially among brands seeking lightning-fast performance and fully customized storefronts. Expect out-of-the-box headless capabilities, deeper developer tooling, and ecosystem-wide support.
Enhanced Internationalization
Managing multiple currencies, taxes, languages, and regulatory requirements will get simpler. Shopify will likely introduce region-specific storefront tools with more built-in localization, compliance automation, and performance optimization for international markets.
Sustainability Integrations
Sustainability is no longer optional. Responding to rising consumer demand and regulatory pressures, Shopify is expected to introduce native tools to calculate carbon emissions, track sustainable sourcing, and enable eco-conscious shipping options.
B2B App Marketplace
As wholesale selling becomes a larger focus, Shopify will likely launch a dedicated B2B app marketplace, tailored to the needs of manufacturers, distributors, and enterprise sellers. Expect apps for EDI, RFQ management, multi-user permissions, and ERP integrations explicitly built for B2B workflows.
The Shopify Plus roadmap signals a move toward flexibility, automation, and enterprise readiness. For brands betting on growth in 2025 and beyond, Shopify Plus isn’t just keeping up with the future of eCommerce—it’s helping define it.Frequently Asked Questions
Shopify Plus offers more customization, automation, and support than standard Shopify plans. It includes features like Script Editor, Launchpad, advanced APIs, and a dedicated account manager.
Yes. Shopify Plus allows you to create personalized experiences for retail and wholesale customers using native features.
Absolutely. Shopify Plus supports Hydrogen (React-based framework) and Oxygen (hosting) for complete headless builds.
You get 24/7 priority support, a dedicated launch engineer, and the Merchant Success Program.
If you're scaling rapidly or managing high transaction volumes, Shopify Plus pays for itself through time savings, flexibility, and increased performance.
The Shopify Plus plan for your business can vary depending on your unique needs and is customizable for each store owner. The starting price for the Shopify Plus plan is $2000 per month. You can contact Shopify directly to get a tailored quote for your business. It is also worth noting that Shopify Plus charges a 0.25% transaction fee for every sale.
