An effective eCommerce marketing strategy is crucial for online businesses. These marketing strategies aim to drive website traffic and user-optimization. To implement successful eCommerce marketing strategies, you must be aware of the latest online trends. The more you understand the latest trends, the better you can plan to achieve your goals!
If you are keen to know the best strategies for your eCommerce business, then take a look at the most proven strategies listed below by our eCommerce experts.
- Content Marketing
- Email marketing
- Social Media Marketing
- Pay-per-click advertising / Google AdWords
- Affiliate Marketing
- Search Engine Optimization
Take a look,
1. Content Marketing
Content Marketing strategy is the process of creating appealing contents for the target audience. Content can be videos, photos, blogs, infographics, etc. The ultimate aim of content marketing is to attract visitors to your website. It includes the time and type of contents you generate each week. Primarily should be to understand your target audience- their age, interests, hobbies, etc. After knowing your audience, you can come up with valuable and timely contents. You can follow Pareto’s 80/20 rule which states that contents should comprise 80% of informational content and 20% of the promotional content. This rule is beneficial to drive and boost conversion rate. Your content marketing strategy should also ensure that you publish relevant, informational, engaging, and unique materials for the target audience. Once you come up with a content strategy, measure how well your approach works. By using tools like Google Analytics, Search Console you can check which article generated the most traffic and which of them led to sales.
2. Email marketing
Email marketing is the most potent marketing tool. If you don’t use it wisely undoubtedly, you will miss out on sales. To implement this strategy, first and foremost you should create a mailing list. If you find a visitor who doesn’t turn as a customer, then you should collect their email address using a sign-up form. Also, you can include a sign-up at the end of your blog articles to obtain their email address. Once you create a mailing list, then you can plan your email marketing strategy. For this, you can list the ideas for marketing emails. To list a few,
- Upcoming products
- Discounts offer or sales promotions
- Email relevant articles/ blog
- Mix up product and non-product content
3. Social Media Marketing
Social media marketing strategy aims to make your customers like your brand advocates. If you use the opportunities of social media, it will create a significant impact on your sales. For that, you must make use of multiple social media platforms for your promotions. You should also develop appealing contents for your target audience and should ensure that only 20% of content is promotional. Also, you should involve in conversation with your followers. Rewarding your followers and commenting on trending topics helps you to build your brand image. Moreover, you can promote User-Generated Content through your company profiles. It will make your customers happy, and they will share these contents without any notifications!
4. Pay-per-click advertising / Google AdWords
Pay-per-Click (PPC) advertising is the best way to generate sales though it requires payments. These audience-targeted ads are displayed in the search listings and social media pages. When a customer clicks on these advertisements, the customer gets access to your website, for which you get a fee. Once you set up PPC correctly, you generate a return on your investment, thus witness an increase in your revenue. You can use Google Adwords for this. Also, should spend quality time in researching for best practice with the keyword bidding process. You can do it all by yourself or can hire a company. Either way be cautious!
5. Affiliate Marketing
Affiliate marketing is the processing of allowing other people to market their products and providing them a percentage of your sales. This marketing tactic relies on the ability to track the source of a transaction. In this marketing method, you give a unique URL for your affiliate marketers who use it to advertise your page or product. When a customer clicks on the URL submitted, they are redirected to your website. Affiliate networks and DIY affiliate marketing are the best options to boost your marketing.
6. Search Engine Optimization (SEO)
Search Engine Optimization is the most important and unavoidable element of e-commerce marketing strategy. Using keyword generated content is a significant element of SEO. You should ensure site optimization for the success of your e-commerce website and also for promoting a good user experience (UX). Moreover, it is vital for continually updating your website with rich and relevant content.
The best ways to promote e-commerce business includes:
- An eCommerce marketing plan
- An SEO strategy is the component of your eCommerce marketing plan.
- Latest blog articles.
- Promotions and discount offer to grab customers.
- Social media Promotions.
- List out the eCommerce paid advertisement.
- Customer Reviews for products.
- Provide free samples gain word of mouth advertisement.
- Create email list.
- Engage with forums.
- Publish a guest post.
Marketing tools eCommerce experts of Virtina recommends,
Google Analytics is a web analytics service provided by Google for free. It has statistics and necessary analytical tools for search engine optimization as well as marketing purposes. Data visualization tools, Custom reports, AdWords, Public Data Explorer and Website Optimizer, etc. are all part of google analytics.
MailChimp is the most significant marketing automation platform. This platform is like a second brain which assists online retailers to find their audience and engage them to create a brand. By integrating your store with MailChimp’s e-commerce integrations, you can create ad campaigns, targeted email, automate product follow-ups, etc. This platform helps its users to find their potential customers at ease.
Optimizely software creates customer experience optimization. This platform provides A/B testing tools, web experimentation, personalization, recommendations, mobile optimization, full stack and excellent quality content. Optimizely delivers its services through software as a service (SaaS) model.
“Unbxd” is the product discovery platform that analyzes shoppers intention and notifies them of the products they are likely to purchase. This platform is integrated with AI-based automation, merchandising management and wide- range of user experience specifications which enhance shopper experience and result in the revenue generation. In other words, UNBXD is a virtual salesperson.
Hotjar is a powerful tool specially designed for webmasters to analyze and their traffic. In simple terms, it is a complete mobile and website analytics tool that assist analysts, digital marketers, web developers, UI developers, to optimize the usability and rate of their web pages. This tool has feedback and analysis tools to provide users better understanding of visitor interactions. This helps store owners to implement the necessary actions to enhance the user experience and also to do the needful to boost conversion rates.
Staying up-to-date with latest marketing trends is crucial to the success of your eCommerce website. Always monitor website analytics to know updates, website optimization, and to track your results. With the right e-commerce marketing strategies, you can boost your conversion rate and grab sustainable business which continues flourishing over time.