Healthy Path CBD

 

In Nutshell:

Client                 : Healthy Path CBD
Industry            : CBD Hemp Oil Products
Business Type  : B2C & B2B
Location            : Pennsylvania, USA
Website             : www.healthypathcbd.com
Platform            : WooCommerce

About Healthy Path CBD:

The Health Tree in Hammonton, NJ offers all-natural vitamins, minerals, and herbs. They offer a large selection of gluten-free products. HEALTHY PATH CBD was founded to create the highest quality organic CBD hemp products possible as a natural alternative to harsh prescriptions, and to help people live happier, healthier, lives. They ship nationwide to all 50 States, all of their products are sourced from a licensed farm, registered with the state of Colorado, USA, and are in full compliance with the 2014 Farm Bill, Section 7606, that re-established the legal cultivation and marketing of hemp in the USA.

Business Model:

Healthy Path caters to B2B and B2C customers.

Products and Services:

Cannabidiol (CBD) is a naturally occurring cannabidiol constituent of cannabis. It is one of at least 113 cannabinoids identified in hemp plants, accounting for up to 40% of the plant’s extract. And they currently have the below major categories of CBD products:

• CBD HEMP OIL EXTRACT
• CBD HEMP OIL GEL CAPS
• CBD HEMP OIL FOR PETS

These products are a solution for:

Chronic Pain
Inflammation
Anxiety
Sleep Disorders
Epilepsy
And many more..!

Clients:

➢ CBD Wholesale dealers.
➢ Medical professionals
➢ Individual Patients (Pets and Humans)

The Challenge:

✔ The website had an outdated design with a complicated User Interface & User Experience
✔ The complex Payment Gateway integration with different shipping costs for different locations.
✔ Launching a stable and performance-oriented WooCommerce site
✔ Managing Active Campaign that makes it easy to leverage marketing automation.
✔ Making the website platform independent.

What Virtina Did:

Virtina designed and developed a website with a simple yet attractive theme. The main goal was to keep the user experience top notch. The website was responsive easily accessible on all device categories like desktops, tablets, and mobile phones. Then we deployed an advanced product sorting functionality for the convenient shopping on the website.
Also, we integrated the Active Campaign plugin for marketing automation and email communications.

The Result:

➢ An attractive eCommerce website with a fantastic catalog.
➢ Navigation, buying, payment, and shipment made easier on the site.
➢ Improved marketing strategy.
➢ A website with a responsive design.
➢ Seamless integration with payment and tracking systems.
➢ Increased traffic and improved sales & revenue.