National Ultrasound Case Study

National Ultrasound

About National Ultrasound

National Ultrasound is a privately-held dedicated medical equipment supplier founded in 2003 with the mission to continually provide customers with quality ultrasound equipment and services at the lowest possible prices. Based out of Duluth, Georgia, the company focuses on providing a single product category – ultrasound machines, probes and parts, in new, used, or refurbished condition – to the US market and beyond. This medical supply store is a global supplier of new and used ultrasound machines, probes, transducers, supplies, units, parts as well as ultrasound and diagnostic imaging accessories, exam and procedure tables, autoclave sterilizers, patient monitors, liposuction machines and more.

The firm has a team of technicians with more than 250 years of collective experience working with equipment from six largest ultrasound manufacturers, both in ultrasound sales and sonography. Their focus on being the best and most knowledgeable in the industry has led to their position as the number one dedicated ultrasound supplier in the United States, from leading brands such as GE, Samsung, Toshiba, Philips, and Siemens. Providing additional support ranging from preventive maintenance to technical issues, National Ultrasound has made the Inc. 5000 list of fastest growing companies for seven consecutive years.

Business Model:

The company patrons include:

  • B2B – Professional Clinics, Hospitals

Products and Services:

Primary Products and Services :

  • Ultrasonography
  • Diagnostic Imaging Equipment
  • Veterinary Ultrasound And Diagnostic Imaging Needs
  • Ultrasound Service
  • Customer Service
  • Sales Service


  • Track Balls
  • Monitors
  • Circuit Boards
  • Keyboards
  • Power Supply


  • Linear Array
  • Convex Array
  • Micro-convex Array
  • Endocavity
  • Phased Array

Diagnostic Applications :

  • Cardiology
  • Vascular
  • Women’s Health
  • General Imaging
  • MSK, Anesthesia & Pain
  • Veterinary


National Ultrasound expands their business and sells their products through the below channels :

Social Media channels

They source their world-class equipment from chiefly from the below manufacturers:

  • GE
  • Siemens
  • SonoSite
  • Mindray
  • Philips
  • Toshiba
  • Samsung/Medison


  • Professional Clinics
  • Hospitals


  • Affordable Medical Ultrasounds
  • Largest Mindray Dealer
  • New and Refurbished Ultrasounds
  • GE Ultrasound Dealer
  • Siemens Ultrasound Dealer
  • CHISON Ultrasound Dealer


  • INC 5000 list 7 years in a row
  • Top North American Distributor for Mindray, Inc.

Purchase Orders:

They cater to both bulk order purchases.

Plugins & Extensions:

Vitina integrated the below WooCommerce Plugins and Extensions for National Ultrasound website:

Plugins Used:

  • WooCommerce Intuit QBMS Gateway
  • Woocommerce CSV Import

Integrations Used:

  • Salesforce Integrations
  • QuickBooks (QB) Integrations

Extensions Used:

  • WooCommerce MailChimp
  • WooCommerce Google Analytics Pro
  • QuickBooks Online Integration
  • Google Product Feed
  • WPML for WooCommerce Multilingual CMS
  • Woo Custom Related Products
  • Woocommerce CSV Import
  • WooCommerce Helper
  • WooCommerce Intuit QBMS Gateway
  • Woocommerce Product Tabs
  • WOOF – WooCommerce Products Filter
  • WooSidebars
  • YITH WooCommerce Ajax Search
  • YITH WooCommerce Wishlist

Executive Summary

National Ultrasound requested us to create their website from scratch. They required us to redesign and develop a site that would attract their clientele that was professional clinics and hospitals. They needed the selection of ultrasound machines to be listed by application for the ease of customer browsing. The wanted to use the ultrasound search feature in the sidebar to make the layout easy for the customers to navigate. They wanted the visitors to see the ultrasound machine models according to their preferred brand.

The Goal

The concept was to design a stable, precise and no-nonsense WooCommerce WordPress website that maintained the high standards of service in healthcare that professionals across the globe coveted. We needed to integrate our Salesforce and QuickBooks (QB) integrations along with MailChimp and WPML functionality provided via dedicated extensions.


  • Redesigning and developing an intricate site from the scratch
  • Creating a fool-proof, professional and appealing site which displays hundreds of products without confusing the clients
  • Keeping the text, layout and color scheme simple though exhibiting complex variants of products
  • Seamless amalgamation of extensions and integrations without breaking the site’s performance


  • Creating a site with simple and contemporary layout
  • Easy navigation of the sidebars
  • Precise categorization
  • Seamless Salesforce and QuickBooks Integrations
  • Basing the site on the strong and stable WooCommerce WordPress platform (CMS)
  • MailChimp and WPML functionality provided via dedicated extensions

Key Results

  • Professional looking, fool-proof site loved by a global audience
  • Increased ROI, lead creation and sales
  • Appealing to more professional B2B clients
  • Reduced operational expenses