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How a Nutritional Supplements Company in Florida Improved Lead Generation with Subscription Feature and Site Design

  • Medical Devices
  • B2B & B2C
  • WooCommerce
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  • Oasis Health
  • Medical
  • B2C&B2B
  • WooCommerce
  • Vero Beach, USA

Oasis Health is a brand developed under the parent company Bendcare, located at Ocean Dr. Vero Beach, Florida, USA. Oasis health markets nutritional supplements that are formulated by Rheumatologists for Rheumatologists and are created for promoting an active lifestyle among its patrons. The company claims an outstanding purity in their sourcing of raw materials and convenient packaging of the supplements.

Executive Summary: 

Oasis Health wanted an extensive and concise WooCommerce based website which appealed to their target clientele. They wanted to feature their products in a visually engaging manner to increase the customer visit, click rate and thereby lead creation. Another requirement was to integrate an efficient shipping extension and a powerful payment gateway to make the shopping experience effortless for their clients. They wanted to add a subscription account to their site for the ease of regular clients.

Oasis Health primarily dealt with certified, trained Rheumatologists and the fundamental objective was to attract business by educating the clients on the quality and purity standards involved in their product manufacturing process. The products also needed to be comprehensively displayed for better client understanding. The shipping process required to be smooth and the payment method, efficient and secure.

Challenge

  • Customization of the site specifically as per the brand objective
  • Securing the payment process to exclude errors and security breaches
  • Integrating shipping operations to ensure simplicity and transparency in tracking and delivery of goods
  • Adding a subscription feature to the site to ensure customer loyalty

Solution

  • Modified the login, shopping cart, my account and register pages as per the requirements specified by the client
  • Modified the color/font/style as per the requirement to make the site look more appealing

Key Results

  • Higher turnover, enhanced profit, and improved lead generation
  • Reduced costs of operations
  • Fresh look and feel to the site making it immediately attractive
  • Better user experiences in shipping and payment
  • Subscription feature assured across all tiers of customers
  • Medical Devices

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