Virtina is never one to shy away from projects that competitors said no to executing. We always get an adrenaline rush while tackling projects others fail to accomplish. Some of the client requirements we acquire are deemed too complicated and, therefore, rejected by similar outfits in the industry. Such was the case with the company we just associated.
Highly-customized and Accurate WPML Data Migration for High-end Client
Our client is a Colorado-based American multinational financial services company with a global presence in over 200 countries, both UN-registered and otherwise. Owing to its sheer size and global presence, coupled with the sensitive nature of its business (financial), we needed to be extra cautious and discreet about the project.
Personalized WordPress Data Migration With Extreme Accuracy
The client possessed an Adobe-based cloud platform with over 2000 web pages. They wanted to precisely migrate the content of these pages to WordPress Multilingual Plugin (WPML) format. WPML makes building and running multilingual sites relatively easy. It is powerful enough to handle big corporate websites and small blogs alike.
They had already completed the migration of the non-SEO-related pages before they approached us. They had tried to migrate the SEO-related pages but failed, owing to less than 90% accuracy.
Being a multinational conglomerate handling large-scale financial transactions, they needed no less than 97% accuracy in migration. The data loss had to be kept minimal. The information, links, and formats need to remain the same too.
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Hurdles We Tackled to Maintain Accuracy and Minimal Data Loss
The first and foremost challenge we faced was to perform the task on the client's cloud platform. We needed to work on their server premises due to their higher brand value, secure sensitive data, and type of financial transactions. We had to find a way around working on the client's platform and VDI networks without disrupting our workflow.
We came in during the data migration stage of the project, and the migration process in itself was the subsequent challenge. It was definitely not a copy-paste data migration process. The migration had to happen from the client's old website keeping its original structure without losing the data and accuracy. The migration needed to be strategically planned, so the client retained all the valuable information on the pages while maintaining a 97% accuracy.
Since the company dealt with more than 200 countries, it was impossible to perform the data migration in a single shot. It had to be divided into multiple batches. We termed the clusters as waves. The client assigned a single country, Wave 0, as a pilot project. On successful completion, we moved on to the subsequent waves.
Waves 1 to 11 had batches of 5, 7, or 9 countries each in the order of descending priority for the client. Each country had multiple pages and, in some, multiple languages. For instance, some European countries and locations, like Portugal, Russia, Georgia, etc., have numerous local languages.
Content in multiple local languages meant in-depth study and translation of the content from English to the local languages. The final wave had 118 countries, but the data was around two pages each or so.
After the first wave, we realized there needed to be a structured process flow for the migration process. Setting up a proper work system was another of our challenges.
Setting Up a Vigilant Testing System and Working in Waves to Handle Huge Data Migration Process
After the successful execution of the pilot wave, we brought in a comprehensive process flow to streamline the project execution. We incorporated the workflow alteration to increase accuracy and ensure that the project submission was well within timelines.
We adopted an Agile migration method and managed the process with the JIRA tool. We created user stories for each task. One user story was marked complete per country. We did the preliminary Q/A testing and passed it on to the client team, where they re-checked the content, URLs, links, etc., for accuracy. Each bug was flagged off as a ticket in JIRA and assigned back to our project head. It was marked resolved once fixed. After Q/A testing from our end, the client content team conducts a second Q/A before releasing the page live.
We finally met all the client's demands and successfully migrated the data within the stipulated timelines. We preserved the content, format, and links and lost no data in the process. The websites and pages started functioning seamlessly. The client had an efficient website ecosystem that worked better with SEOs.
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Highlights of Accurate Data Migration to WPML for SEO-related Pages
Trust us when we say this - this project was loads of work but equally rewarding. The client was an authority in their segment, so we needed to meet their demands accurately. Our team toiled incessantly, being available 24x7 for the client team for updates, contacts, and conflict resolution. We migrated the data successfully without the client losing data or format. The client was satisfied with the project, and our team had a lot of experience, planning, and knowledge to take home.
