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PayPal Checkout Optimization for a WooCommerce Store

May 4, 2021 | WooCommerce
  • Food & Beverages
  • B2B
PayPal Checkout Optimization for a WooCommerce Store

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Virtina won a project from a coffee company in Texas, United States. The company is well-known for producing the world's most aromatic and delicious coffee. The brand roasts the beans in-house. They create coffees and beverages using these in-house beans.

The company pays special attention to how the coffee beans get gathered and treated. They make their coffee from artisan micro-roasted beans. Every batch of their coffee beans gets roasted in a specialized Coffee Roastery.

The client runs its eCommerce activities on WooCommerce. When they approached us, their WooCommerce site was facing issues with other representative sites. These sites were PayPal and ShippingEasy. Furthermore, the website suffered from formatting and alignment issues.

For formatting issues, the client didn't like the way their checkout form appeared. On various computers, the fields at checkout appeared overlayed - one on top of another. Besides this, on clicking "checkout," their customers would see an error message on PayPal. As such, the transaction wouldn't move forward.

The checkout link from their WooCommerce store to PayPal required the user to have a PayPal account. The client did not want their customers to have a PayPal account. In which case, they'd be able to checkout as a guest. The client also faced problems with ShippingEasy. The plugin wouldn't prompt their shipping department to ship the order. 

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In some instances, WooCommerce failed to push orders through ShippingEasy. Hence, the client would follow a manual process to approve these "On hold" orders. They would need to scroll through the order feed on the backend. These orders are always paid for by the customer but fail to go via the ShippingEasy plugin.

The customer would buy a product on subscription at the rate of one per week. They'd get charged for the entire month in advance. But, the customer failed to receive the packet for the remaining weeks. All this because the client wouldn't receive a notification from the ShippingEasy plugin.

In some cases, the client couldn't know if the PayPal amount gets deducted from the customer. The owner couldn't tell if the "Pending Payment" or "Completed" status on the orders were correct. The error occurred because their buyers disabled auto-debit on their PayPal account.

The Woo experts in Virtina addressed and resolved all our client's problems. The owner no longer needed to go into the backend to push the orders from "On hold" to "Processing." Our Woo experts modified the ShippingEasy plugin to correspond with the WooCommerce store.

We also tweaked the PayPal plugin to notify the owner about successful transactions. Aside from this, we corrected the formatting issues on their checkout form. The WooCommerce experts even fixed the alignment of the products on their shop page.

As a result of the work done, the client could generate a shipment point for the orders. They were able to deduct payment from their subscriptions. They could even permit guest checkout for non-subscription products. Besides, getting a product shop page that was more aesthetic and flawless. 

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  • About Us
  • Solutions
    • By Platform

      • WordPress
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      • Magento
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      • Wix
      • Odoo
      • Volusion
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    • By Industry

      • Manufacturing / B2B
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      • Food & Beverages
      • Fashion & Apparel
      • Jewelry
      • Electrical & Electronics
      • Medical & Healthcare
      • Automotive
      • CBD
    • By Service

      • Strategy
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      • Prototyping
      • Platform Selection
      • Design
      • Development
      • Replatform
      • Integration
      • Core Web Vitals
      • Page Speed Optimization
      • Performance Optimization
      • CRO
      • SEO
      • Data Backup
      • Support
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      • FAQ
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  • Hire Us
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      • Migrate to WooCommerce
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