Virtina won a prestigious project from a puzzle pieces company in Colorado, USA. The company specializes in manufacturing complex, unique and immersive puzzle games. They are the premier brand for anything and everything on puzzles.
The client is well-renowned for promoting, advocating, and furthering puzzle games. The brand brings new energy and creativity to puzzles. They wanted to improve the way puzzles get treated and preserved. From the visuals to the difficulty, they balance all aspects to refine the puzzle experience.
The client runs its eCommerce website on WooCommerce. When they approached us, the client was facing problems with subscriptions. The two monthly subscriptions on their site had issues. One didn't charge the renewal and the second one kept pausing.
In both scenarios, the error wasn't something that their customers initiated. It was an inherent subscription issue that emerged on its own. Furthermore, the client wanted to let their customers create a wishlist.
They requested this to allow their customers the ability to mark the puzzles they like. Since the customers were looking through the hundreds of puzzles on the site. It was impossible to memorize every product in the store.
Furthermore, the client wanted us to set up PayPal as a payment method on Checkout. The client also wished to streamline the emails they sent. They wanted to know what emails their customers would get and at what time. They also wanted to improve the store design on smartphones and tablets.
The Woo Experts in Virtina integrated Sendgrid to streamline their emails. Sendgrid improved their deliverability of emails. The plugin features like tracking and analytics helped them to enhance user engagement. They could set default values and create notifications. They could even add contacts, an unsubscribe group, and create a single send.
The Woo experts in Virtina improved the presentation of categories on their website. We were able to find a better way to display the puzzle categories. We decided to make the category list in an accordion format. As per this, only when the user clicks on the main category, the subcategories get shown.
The accordion display allowed the client to improve their site usability. The accordion-style made the navigation of products and categories easier. They were also able to enhance the appearance of the page. They could show categories and subcategories without weighing down a page.
The Woo experts at Virtina resolved the subscription issues via custom coding. They also enabled Wishlists on their WooCommerce store. Now their buyers can save their favorite products, create gift lists and even share the list. Their customers could also create a shopping list of puzzles using the wishlist.