41% of adults now use voice search daily, a staggering number which further stresses on the human urge to bring more convenience in their purchase/browsing sessions. The future of digital selling for every B2B/B2C eCommerce brand is going to go through “Search by voice,” and if you don’t optimize your store for them, you’ll find your customer interactions dropping.

Buyer queries and grievances may still be the same, but the channel to attain solutions for them have changed in the modern era. Traditional browsing is becoming bulky for many, and they wish to step away & embrace the new-age smart devices in Smartwatches, Smart speakers – Amazon Alexa, Google Home & Apple Homepod for simplified shopping experiences. Let’s look at some stats, on how Voice search is changing B2B marketing:

By the year 2020, 50% of all online searches will be voice searches.
55% of households are expected to own smart speaker devices by 2022
Voice Search is expected to be a $40 billion channel by 2022

The IOT capability of Voice Search can easily streamline the routine tasks of an average user & give them brilliant buying sessions. Knowing their preferences, anticipating their needs and responding dynamically to their behavior; is another reason why Voice Search is such a cutting-edge new age tech for companies, as your customers are becoming more and more “Voice dependent.”

Voice Search helps your customers express intent more rapidly, as they can speak more words than they can write in a given time, making it possible to kill the fatigue of typing for the desired product; in the process committing more and more towards verbally searching for products. Voice searchers are looking for swift answers; thus, content answering specific questions will make your site a go-to resource.

Brands need to realize this and bring an interface/system that moves the conversation forward by capturing user intent, sets the variables of intent, and the next action to be taken. The AI needs to learn the flow of the conversation, then understand and process it to extract the exact result. The UX in place should be able to remove friction; by defining a framework of the designed flow of conversation.

Millennials have embraced this and are likely to convert to this entirely in the coming years, using voice search digital assistants to wrap their entire shopping needs - the outdated typing practices are shrinking. The ability to narrow down & arrive at the product/service sooner with the added advantage of not having to exert yourself physically is making them put these AI assistants to the task.

The Elderly, with their disabilities and diminished senses, find it easier to interact with a smart device. Old folks who found it hard to adapt to Slick new hand-held technology, can easily accomplish their eCommerce needs by using the Voice-Search channel. The interaction will mean, Seniors would no longer have to type to realize their desires. Just sit back and speak it - the Voice assistant will do the rest.

SEO the content on your site to show up in the “featured snipped” section of Google; for a shot at beating your competition and gaining higher traffic. Target the common Voice Search ques and deliver your work specific to that. Track the “Voice“ based expectations of your visitors & customize the site accordingly. Handsfree Commerce is the road ahead for businesses looking to dominate the next phase

We are in the process of deriving robust strategies to leverage the power of Voice Search to help you become the Numero Uno brand in your industry. Leave it to the bright minds at Virtina to integrate all the right resources and algorithms to support your company in building an ultramodern “Voice Search ready” website that engages better with your audience’s demand.

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