Magento is the premier platform for all things eCommerce. Magento contains tons of powerful features and extensions to streamline your eCommerce business. The flexibility, scalability, security, payment solutions, etc., make Magento the leading eCommerce platform. Magento gives owners all the necessary features to create a successful eCommerce store.
There is no limit to what you can achieve from the robust Magento ecosystem. Only depend on Magento for a profitable online store. The community support, stunning themes, support, etc. make Magento superior to any platform. Start a flawless eCommerce store on Magento. Let's read why this is the case.
Compatible With All Business Types
Whether large or small, all eCommerce businesses care about flexibility, scalability, security, and so on. When companies think about eCommerce platforms, they often want one that provides the best of everything. They want an all in one solution for all their business needs. Both, Magento Open Source and Commerce deliver that.
Magento Open source is free and the preferred choice for SMBs. Owners can download, customize, and self-host this edition. It delivers all the key features. Else, owners can choose the Commerce edition for advanced features. This edition is more suited to large enterprises. Why? Because such businesses tend to have thousands of users and a huge inventory. Besides, you get more capacity, better features, and 24/7 support.
They look for an affordable platform that will align with their business. Furthermore, boost their performance, and improve the bottom line. More often than not, the search to find the best eCommerce platform leads every owner to Magento. Magento is the ideal platform that every owner envisions. Finally, it is Magento that ends up supporting their growing business.
Every business is different. Yet their search for a perfect platform culminates in Magento. Irrespective of the business type (B2B or B2C). Regardless of the industry and business size. Magento is the one platform that can adjust to any business model. Retailers, manufacturers, distributors, and even start ups rely on Magento for their business.
Magento Commerce is ideal for companies trading in the B2B sector. Magento Commerce has many features to simplify ordering and bulk purchases. Wholesale buyers can reorder products and automate their purchasing tasks. B2B buyers can even create a company account for several users.
Each user will have different roles and permissions. Sellers can set B2B pricing rules and run marketing campaigns. Owners can even create accounts and assign them to customers. Besides, being able to set specific pricing rules, marketing campaigns, and shipping methods. The best part, Magento even offers a one-page checkout process.
What Are the Benefits of Magento?
Magento includes several features to boost your SEO presence. Owners can change the sitemap to improve the way search engines index the store. Owners only need to configure, enable, and generate the sitemap. Then submit the same to search engines. The URL Rewrite tool lets owners change URLs associated with a product, category, or CMS page.
Owners even get to add and enhance keyword-rich meta for their store. Magento allows modification of meta title, keywords, canonical tags, rich snippets, and more. By default, the schema is already added to the store's product template. Magento also offers out-of-the-box SEO tools. Such SEO tools aren't often available on other platforms.
Magento provides owners with unparalleled flexibility. They get control over every aspect of the store. Owners can change the look, content, functionality, and more. This helps them to create a unique and stunning user interface. Get complete control over all the functions of your eCommerce website. The next-generation architecture allows owners to customize and innovate any way they want.
Owners can make changes to the front-end or the back end. The intuitive and easy to use features give you the power to create personalized stores. You get complete control over the store's functionalities. Owners get unparalleled flexibility to bring their eCommerce vision to life.
Modularity is the core architectural principle of Magento. A module will extend a particular functionality. It'll show the least bit of dependency on other modules. Each module executes on its own. Thus, adding or removing a module does not affect the other modules. This gives you the flexibility to enable or disable one of the modules at will.
The Self-contained modules of discrete code reduce each module's external dependencies. In other words, configure any of the modules without interfering with the core code. If a module is self-contained, you can change or replace it without affecting any other code. PHP and XML files make up each module that addresses a specific business feature.
Store owners can reach out to the customer support team at any hour. They get round the clock help to resolve any issue on their Magento store. Owners can even submit a support ticket. They can even use any technical resources to resolve the matter themselves. Magento support offerings ensure that every issue gets fixed to the owner's satisfaction.
Fill up a form, call a number, or drop an email. Magento's technical support team is available to assist store owners on any medium. Magento Commerce owners can even request a live demo. They can even chat with the professional services team. Store owners can even report a bug or submit a feature request. They'll always find the desired help from a technical support analyst.
Magento Commerce provides enterprise-grade top-notch performance for your eCommerce store. Owners can improve their site performance using a content delivery network (CDN). They can even write custom rules to handle web requests using Varnish Configuration Language. Varnish helps to manage all aspects of caching and content delivery.
If we are talking about performance, scalability can't be too far. Owners can add as many products as they want. The site will load and function as fast as it did on day one. Magento is perfect for stores that have high volumes of traffic and lots of SKUs. Top performance characteristics give Magento the ability to support all business sizes.
Owners can even choose to run several stores. Regardless of the number of stores, all the data gets stored and controlled from a single backend. The high-performance architecture of Magento ensures your store will never see bloated performance. owners can maintain optimal speed and user experience.
Store owners get superior protection from Remote Code Execution (RCE) attacks. Also, the automated security patching ensures the latest security measures for your site. Magento even provides 2-factor authorization for Admin logins.
You cannot disable the same. Furthermore, buyers also get SSL security support for orders at checkout. Magento even offers a security scan tool. The tool helps to check the site for security risks and detect unauthorized access.
Mobile eCommerce sales form a significant part of your revenue. In this scenario, it's hard to disregard the worth of mobile devices. Magento platform supports HTML5 to maximize the shopping experience on mobile. The themes on the Magento marketplace use a responsive web design approach.
The responsive themes adapt according to a device. They adjust how menus, images, checkout, and other features get displayed. It could be on desktop, laptop, tablet, or mobile devices. Themes are touch friendly and customizable. This helps the content to align on different devices.
The Progressive Web App studio helps you create reliable and fast mobile experiences. Owners can create app-like capabilities tailored to the small screens.
Magento helps you gather extensive business insights. It's tracking and reporting features help owners analyze sales, and traffic. They also get to generate detailed reports. Out-of-the-box Magento allows you to get vital metrics. These key metrics help to track your business performance, customer behavior, and more.
Harness the power of business analytics to gather actionable insights. Use the insights to create a superior user experience. Use Magento's cloud-based business intelligence, Google Analytics, Magento extensions, and other third-party tools. Such tools help to extract valuable customer insights. Use the actionable data to keep decision-makers and stakeholders informed at all times.
There is no limit to what you can integrate on Magento. Magento supports all kinds of integrations. From payment gateways, database apps, to shipping extensions. Owners can have any feature they please. Store owners get endless opportunities to develop the finest site possible.
Magento offers the least resistance when it comes to integrating apps. Be it CRM, inventory apps, accounting apps, POS, ERP, or any other software solution. Streamline your business operations, improve your internal processes, and elevate the UX.
The right integration can give your business the push it needs to be successful. Businesses may integrate their store with any third-party app to gain that extra edge.
Exclusive Features on Magento
Magento has better searches compared to other eCommerce platforms. Magento 2 Enterprise Edition now uses ElasticSearch. Since Magento 2.4.0, Elasticsearch became mandatory for all installations. The Open Source Edition only supports MySQL. Magento also comes with a quick search option. Quick search lets visitors search for products using full or partial product names.
Magento also supports advanced search. This gives users the ability to perform catalog searches with several parameters. Magento even supports weighted search. In this, attributes allocated higher weight (priority) appear higher in search results. Compared to those with a lower weight.
Store owners can also collect data about the popular search terms used by visitors. Popular Search Terms stays enabled by default as an SEO tool. Owners can even search the orders grid to locate specific orders by keyword. Customers can also use the wishlist widget to find wishlists of other customers.
Order management helps you handle invoices, and returns. It even lets you oversee quotes made on orders. The admin can view, access, and control the order histories from the orders workspace. Owners can access the lists of all the current and past orders.
You can adjust the order arrangement according to date, value, and other attributes. Admins can sort, filter, find orders, and apply actions to any order. Owners can export the entire order data into a document. In the Order workspace, owners can create new orders or access archived orders.
Magento Commerce users can manage their returns with ease. A simple dashboard in the backend lists all the returns in an orderly arrangement. Owners can assign a Returned Merchandise Authorization (RMA). RMA is for customers who request to return an item for replacement or refund.
The RMA number gets allocated to identify a returned product. The Returns grid in this section lists all the pending RMA requests. Admins can also use it to create new return requests. You can issue RMAs for simple, grouped, and bundle product types. But, RMAs are not available for virtual products, downloadable products, and gift cards.
In Magento Commerce, you can send email reminders to their customers. You can send email reminders to customers that meet a specific set of preset conditions. E.g., owners can send a reminder when a customer has added something to his cart. You can even send a reminder when an item gets added to the wishlist.
Owners can use email reminders to encourage customers to return to the store. They can even include a coupon code as an incentive. The feature lets admins send emails a few days after a customer has abandoned his cart. owners can even define other conditions like cart value, quantity, items in cart, and much more.
Magento allows store owners to split and categorize their customers. Owners can display content and promotions to specific customers. Admins can base this on customer address, order history, shopping cart contents, and so on.
Owners can even optimize their marketing campaigns based on targeted segment. They can even set special shopping cart price rules. Not only that, but owners can also generate detailed reports. Also, they can export the list of targeted customers. Store owners could even start collecting and analyzing rich customer data.
Using this, owners can improve the way they target their customers with promotions. Segmentation allows them to create more personalized and meaningful conversations with each buyer. Successful customer segmentation helps owners to increase profits and customer satisfaction.
Rewards and Loyalty
In Magento Commerce, owners can put in place a unique reward points program. This helps to drive customer engagement and elevate customer loyalty. Owners can award points for transactions or other activities. Owners can configure the system to control point allotment, balance, and expiry date. Customers can redeem the points at checkout.
Customers can receive points based on shopping cart rules set by the admin. The admin could even change the reward point balances of every customer. Customers can also view the details of their points balance. Orders placed using reward points can get refunded to the customer's credit. Only after it's approved by the admin.
Unlike other platforms, on Magento Commerce several admins can edit the site. All the Admins can work on the site at the same time. This feature is present by default in all versions after Magento 2. Admins can also use a custom Admin URL, rather than the obvious "Admin" or "Backend."
Not only that, for increased security, two-factor authentication stays enabled. 2 factor helps to verify the identity of the user with a one-time password. Admins can even set passwords to be case sensitive. They can even limit the time spent in each session, and the lifetime of passwords. You can also limit the number of login attempts before an account becomes locked.
Admins can configure the length of keyboard inactivity before a session expires. They can even set the username and password to be case-sensitive. For extra security, an admin can configure a login to need a CAPTCHA.
Magento store owners can create and manage quality content. Content helps to distinguish their site and increases their visibility on search engines. Content also helps to educate their customers. Owners can promote their products and business by providing valuable information.
Owners can create pages with text, images, blocks, and widgets. Admins can then link all this to other pages. Admins can even create blocks of content without writing any code. A block could contain text, images, and videos. You can integrate them into any part of the page layout. Owners can create templates using the Page Builder. This helps to save time and effort when building or replacing content.The content staging option in Magento gives every store owner the ability to create, preview, and schedule a wide range of content updates. Admins can vary how their pages will look throughout the year on schedule. Admins can even create various versions of the same content for future updates.
Migration to Magento
If you are thinking of migrating your online store, then there isn't a better option than Magento. Magento 2.x comes equipped with all the latest features to help you get started. The revolutionary integrations, innovative solutions, themes, and marketplace variety is second to none.
Magento will no doubt maximize your ROI. Get the best support to re-platform, grow, and scale your business on Magento. Magento community, technical documentation, and Customer Support will help you to migrate. Owners will find it easy to import products, customers, order data, and more to Magento.
Requirements on a Magento eCommerce Development Project
An open source Magento development project would need hosting. It will influence the page speed, optimization and control the success of your store. You may also need to realize the best theme for your Magento business. Would you like a pre-built theme or a custom theme. Before you do that, document the various features you'd need for your eCommerce site.
Check all the compatible payment solutions that can support your eCommerce transactions. Find a list of shipping providers that can handle all the logistics. They must also show carrier rates at checkout, and give the ability to generate labels. You may also want to plan your budget and timelines before starting a store on Magento.
Beyond this, list the ERP solution, CRM solution, Inventory software, and other such integrations you'd be using. In essence, check all the extensions you'd need. Assess what you'd need to custom code from the ground up. Furthermore, address your content management and SEO needs. Audit your business. Don't overlook Magento web development.
Challenges on a Magento Store
Magento Open Source can prove a little tricky for first-time users. The lack of PCI Compliance or quick security fixes can become an issue for some owners. Third-party extensions with bugs and updates can also create issues. Magento's extensions can sometimes feature glitches. Plus, owners might get very little support from the developer of the plugin.
Finding qualified and reliable support and maintenance for Magento will become a hassle. If not, store owners will need to deal with all the issues on your own. The themes on Magento can also go haywire now and then. There will be responsive issues. As such, you may need to rely on external developers to customize the theme's structure.
Why Choose Virtina for Magento eCommerce Development?
The process of creating an eCommerce store on Magento is quite complicated. Adjusting the store to your eCommerce business is vital. You cannot assign the Magento eCommerce development project to a freelancer. The software engineering required on a Magento website is quite challenging. From integration, optimization to customization, all tasks need meticulous planning and implementation.
You can only trust a certified Magento company like Virtina. We hold the best expertise to handle your Magento web development. Our certified experts have managed many Magento projects in various industries. The developers, designers, and managers have expert familiarity with different business types.
Our Magento development company can help you with the following.
Magento eCommerce development
Magento extension development
Magento theme development
Custom Magento development
Magento 2 module development
Magento Performance Enhancement
Magento Support and Maintenance
Magento eCommerce development is complicated. Magento development can often run into hurdles. Thus, you need a reliable partner for your Magento development project. We can create the perfect roadmap for your business. We'll suggest the best solutions for your Magento eCommerce development project.
Conclusion - Magento Development
Major brands, like Samsung, Nike, Ford, etc., have already placed their trust in Magento. There are more than 88,000 active websites in the United States alone that run on the Magento platform. When it comes to eCommerce, Magento is one of the most dominant names. Magento is the right choice for eCommerce store development.
Magento is the perfect eCommerce solution that supports every business type. It is reliable, secure, flexible, scalable, high-performing, and so much more. The powerful built-in features of Magento Commerce assist every facet of your business. The customer support and variety of apps are second to none.
Magento leaves no stone unturned to ensure that your site has all the features it needs to succeed. Magento assures the best UX and UI for buyers. The Magento ecosystem comes pre-loaded with heavy features. Such features only help to raise your store to unimaginable heights. The perfect Magento eCommerce development leads to more sales and revenue.