Pantone Colors Boost Online Sales: Plan Your Color Strategy Cleverly

Can Pantone Colors Drive Online Sales?

Let us find out now. 

Competition is fast engulfing the eCommerce business; store owners  are deemed to the fate and survival of the fittest applies to the situation. In their struggle to win customers, color schemes application and color trends has been the ruling factor that is capturing customers and enticing them to purchase lots. You can pop eyes with e-stores clad in striking hues. A large fraction of eCommerce business owners have dawned on this realization and their motives are different now! 

Have a glance on how the Pantone Color of year is easing the stress of eCommerce business owners and scaling their sales, bringing in customer loyalty, repeat purchases in online stores. Explore the factors that are newly identified to bring in success for your eCommerce businesses! Play on the visual appeal of your websites, following color trends and you will be rewarded with good revenues.

Top Trends to Drive Sales - Follow the Color Wheel

You can add splashes of the annual colors to your websites especially as the Pantone Color of the Year is recognizable. Enter the color to your site’s navigation. Best website designs adapt colors that can be changed for navigation bar, checkout buttons, hyperlinks. Capture the attention of the customers; with the bright colors as feast before their eyes, you can linger the interests of your customers in your e-stores. It will entice them to visit the aesthetically appealing pages and re-visit for recurrent purchasing. Drive more sales to your eCommerce stores. Give your marketing an additional edge with this color psychology effort!

An instance of the same would be luxury brand TeaLeaves,  promoting a tea that produces Pantone's Classic Blue pigment when immersed in hot water. And Uncommon Goods endorses stools that model Pantone's colors and block design. They are the right followers of the color wheel.

Landing pages that are inspired by Pantone enable eCommerce websites to adopt shade traits as an effort towards color adaptation and resulting brand promotion. Vogue service provider Distinctive Classic showcases merchandise that match Pantone's annual shade.

Pantone Color Matching System

In 1963, Pantone revolutionized the color scheme application domain industries with the launch of  the Pantone Matching System, an innovative tool to select, articulate, and reproduce exact color.

 50+ years ahead, Pantone's tools and workflows provide a universal range  of color for entrepreneurs, and creatives across fashion, design, printing, manufacturing, beauty, and of course eCommerce.

Pantone.com facilitates customers to  explore and shop the Pantone color world for products, from guides and trend books to color management tools and lifestyle accessories.

However, in the ever-changing eCommerce landscape, Pantone faces tough  competition with the online retail giants such as Amazon and more top  third-party online retailers. Are they able to boost  eCommerce sales while sharing more of their colorful products to a whopping customer group?

There is plenty that can be done. Firstly, be open to trends accepted by other businesses and start implementing the Pantone trend on your site. Many top and successful businesses such as KitchenAid are capturing customer interests with excelling features and colors. This business model adapts trending colors that evoke emotions.

The Color of  the Year

Each year Pantone’s yearly color announcement is shared with great enthusiasm; also anticipation by commercial enterprises and eCommerce ventures for its selling abilities. These colors are used by traditional marketers and eCommerce business owners alike to render the highest appeal to their websites and online stores. Ideal for marketing and product creation, top brands are keen to explore the potential of Pantone’s latest color schemes for marketing and client impression. Who can deny that innovative color schemes will not go unnoticed by customers? You wouldn’t especially if you have realized the power and influence of colors as dictated by color psychology!

Color Classic Blue - Color Of the Year 2020

Clever eCommerce businesses are already under serious consideration on the incorporation of new colors in your business.So far, the incorporation of color schemes have been successful and fetched good results. Lately in 2020, Classic Blue, one of the top primary colors has been chosen as an ideal color for products.Working  on a color blue-theme for your stores in 2020 would be smart. This may be your favourite color from the primary colors list and it could have brought you great success in 2020. But you are only a bit late, fortune has its wheel rolling and your color prospects can bring you rewards in 2021. Look out for it!

You can bet that the products will sell easily with the color scheme opting,  leaving your old stock intact in the store rooms. You can plan endorsing the color scheme products by webstores or marketplaces eyeing high sales and good ROI. We are lucky that there are plenty of followers for colors; they can benefit with quality products in the trending shades and they may also be the favourite shades of your online customers. Blue is a universally accepted shade and there will be plenty of customers to shop the products in this beautiful shade.You can clear your stocks while the hue is in vogue. Get stradled for some good sales now!

Work on Your Marketing Channels - Color Of The Year is Impactual

Now, you know that you have to follow the Pantone color of the year; be on the lookout every year and watch the shade that will be selected.Add a splash of color to your web stores and watch the sales booming! Improve your storefront, revamp your webstore’s home page and plan more with the top, universally-accepted Pantone new annual color shade.

Pantone Shade 2021: Introducing Ultimate Gray 17-5104 and Illuminating 13-0647 

Source: Pantone Custom Color Solutions

In 2021, the Pantone shade is Illuminating 13-0647 and Ultimate Grey 17-5104. The high-contrast color scheme can be most ideal for your online store front. You can find the products that you already have in stock in the shades or a better option would be to include new products in the color scheme and endorse online freely.  Ace designers track the Pantone shades yearly and add color to online stores. This will truly help improve your online presence. A store that uses brilliant color schemes will never go unnoticed. Moreover, you can also impress your customers with the most stunning dominant color schemes introduced by Pantone each year, capture their attention.

Expert designers use the dominant color scheme to improve the digital designs and creative process. Pantone has been dictating universal color language and it is a great idea to follow the color scheme announcement every year.Top brands in the design world and market products are updated with the color announcements. Those planning digital presence can update their designs with color choices introduction and attract customers online with great background color.

Incorporate the Pantone Color of the Year Into Your Business: Here is How 

• Fashion and Apparel can introduce collections in Ultimate Gray and Illuminating.
• Cosmetic  companies can create aUltimate Gray and Illuminating collection.
• Food businesses can create some Ultimate Gray and Illuminating delicacies.
• Graphic designers that introduce online ready-to-use designs can create some Ultimate Gray and Illuminating templates or social media graphics.
• Ultimate Gray and Illuminating shades can be introduced in decorative prints.
• Interior designers can provide Ultimate Gray and Illuminating decorative elements and ideas to customers.
• Merchandising companies can offer Ultimate Gray and Illuminating products.

Follow Adobe’s Example

Adobe Stock - Curated Ultimate Grey And Illuminating Visual Collection

With the introduction of Pantone Color of the Year 2021, Adobe Stock and Pantone have partnered again! They are curating a collection of images in Ultimate Grey And Illuminating shades. The collection consists of photos, illustrations, templates and backgrounds that can be best use for designers in all brackets of experience. 

Further PMS or Pantone Matching System is extensively used for printed materials. Pantone facilitates presentation of colors from print to web - websites and social media. The brand focuses on easy utilization of Pantone Color of the Year for web designers and marketers alike.

Plan Matching Imagery

So, you have adapted the matching dominant color scheme for your websites based on Pantone’s color scheme. But you want to do more than showcasing products in the background color scheme 2021. You can plan matching imagery from nature that is in line with Pantone color scheme.Then provide a theme to your online store based on the imagery that aligns with the color scheme of Pantone. A great way to incorporate new color choices  to your business and impress loyal customers!

Scale Your Digital Standards

If your online store is dull and less appealing than your competitors, then adapting Pantone color scheme is a bright idea. You can use quality color tools that will produce good colors and this will help create an image of the products in the minds of the customers and bring in loyal customers. If your products are unclear or shown in dull shades, customers will not take interest in them or motivate them to purchase. With careful consideration of digital tools, color consistency can be assured and the presentation of the products will be good. This will elicit the interests of the customers and they will be able to identify their preferred products, decide on purchase. Scaling your digital standards will help you showcase the accurate product image to your customers. Analytics have confirmed that clarity of products are motivating customers to plan purchase and thus a shot in the conversion rate is noticed. You can use color shades extensively to highlight personalized product recommendations and exclusive product launches and make them catchy ! You can use stunning, loud shades for exclusive product launches and seize the attention of maximum customers! This will bring in great revenue especially if you are introducing personalized product recommendations to potential buyers. 

In fact, I have noticed examples around me. Online retail giant Amazon would provide exemplary, high quality, top clarity images of products. This would help them upsell almost all products. Images of cheap bags would be of such quality that they would be dubbed as expensive leather bags. Thus, customers would assume that high quality bags are available at a lower price and purchase them promptly.

Another comparison is with the quality and color of product images sold by Amazon and Flipkart. In Flipkart, the images wouldn’t be of good quality or color as in Amazon. Thus, the same products presented in Amazon would be easily sold out while the sales rate for the same products would be low in Flipkart.

Render Good Color to the Products - Plan Perfect Color Match

Brands should confirm that the final products have exact colors by giving specific instructions to the production units.Perfect color match is important.  In the Color palette building process, color swatches should be provided to provide exact color. Photos of images should adhere exactly to the real products and their shades. Studies have indicated that customers are not relaxed about the difference in shade of products in online stores from the real products. If bright blue is their favourite color, dull blue isn't their choice. This will increase the chances of returning the products and the reputation of the online retail store will be at stake. Color should be consistent from the initial design stage to the product showcasing and delivery to customers. This can qualify for a great customer experience.  

The ability to represent products attractively in a digital purchase environment is important. It is the lasting impression set on the customers that will elicit their interests in the estore and motivate them to  purchase. A quality product that appears the same in images and in real will be considered top purchase and you can win loyalty from a multitude of customers. Such special attention is required for exclusive product launches. You can use promotions and create banners announcing exclusive product launches in all categories and win customer interests. All can be done perfectly with a great splash of colors. You can also focus on consumer preferences. If your products are intended for women, then the consumer preferences are different. For males, you have stereotypical consumer preferences and the shades used in promotions should be different. You can use the Pantone year shades, but use subtle and soft shades for women and bold color for male product promotions. You will be introduced to the most rich or subtle red or green shade that you wouldn't have ever seen before!

Explore the Pantone Plus shades; get introduced to the Pantone Plus series!

If you are struggling to find shades. ; Pantone Plus series can be of your rescue... You can spot trending colors in Pantone Plus series and use them for your online purposes. Go ahead and accept the recommendations that the latest Pantone Plus series has to offer! Online retail stores are continually making their choice of Pantone Plus shades and you can use them for your online retail stores too! Get an idea on the most available  blue or green shade. find out the annual shade all in true convenience. Your strategy is in place and it can bring an increase in conversions easily.

Dictates of Color Psychology Are Truest Ever 

With the success of brands following Pantone’s color Matching system and annual color declaration, we are forced to follow the dictates of color psychology. The psychology of color is a prime motivational secret behind your consumer behaviour. It influences your customers' response to marketing messages.Color schemes are pivotal in managing conversions. Which customer turns his head away from the products in their favourite colors? Won’t new customers visit the online storefront done up in stunning latest shades and loaded with best color scheme products? If you analyse customer behaviour closely, you will believe in the dictates of color psychology and its impact on fuelling customer decisions. Color schemes motivate online shoppers to purchase more and thus bring an increase in conversions. 

eCommerce stores sometimes play on the colors in rage and provide favorite colors to customers. For women, they assume that all shades of red and pink are preferred by this category. So, that is the reason why your online stores sell such a lot of lipstick shades in your favorite color, red. For men, their favorite color can be blue or black seldom red. This is the reason why you find such a lot of denims in varying shades of blue or black. The brands know to target potential customers and they are experts at it!

An average person uses almost 90 seconds to perform a positive or negative interaction with your website. You will be surprised at what the statistics have to say. It said that 90 percent of shoppers confirm that color is the basis for their product purchase decision. It has been right in every word! Color helps in brand recognition by 80 percent. So, start employing color in your website and conversion rates will be scaling soon!

The Best Website Colors for Customer Winning

Web designers have the right anxiety about color applications for your eCommerce websites. They know that color can rule the success of your websites. Website colors can create both a first impression and lasting impression on your stores. 

Help Me Choose Colors for My Website

From your brand's logo to the final products, you should decide on the color to be applied on your eCommerce websites with the right discerning. Web designers know a lot about color assigning but in the current scenario that is not enough. There are designers who go beyond tracking the color schemes used by competitors rather their interests are in finding out the schemes and color interplay used by global players. They explore top sites in the world and find out the stunning shades used by them. Then, they follow their greatest inspiration and apply the excellent color schemes. There are also reasons for companies to use the colors specifically and these are interesting too! There is no way that a blind color application can fetch you the right results such as customer conversions but a thought-oriented color selection will fetch you good results.

Here are some useful tips that will be helpful in color selection.

Stand Out With the Choice of Primary Colors

Know that primary colors are timeless and they have widest acceptance. Every human being recognizes the primary colors and they can be used to create the widest impression. Create a universal impact with primary color and base this on your audience. If you are targeting a global audience, then follow this tip wisely!

Use primary colors in the strategic sections of your website. Then, you can plan other shades in lesser significant portions.

Complimentary Colors Are a Great Choice

Your primary colors are a great match to complimentary colors. Use them for greater impact. Firstly, choose your primary color; then draw a straight line across the color wheel to the other side and find the complementary color. The combination can greatly surge the aesthetic appeal of your website. So, match them generously!

Analogous Colors

The application of analogous colors is greatly appealing too! Firstly, select a color on the wheel. Then select a color beside it. If the primary color is blue, then select blue-green or blue-violet and the aesthetic value and appreciation of your color choice would be great! You can manage the color selection for your websites. Your site will appear most enticing and these color schemes are tested and proven to be most acceptable. Go ahead and experiment with them, if you haven't already. 

6 Specific Colors Have Proven to Boost Online Sales

You may also be interested to know the 6 specific colors proven to boost online sales.

1. Red

2. Blue

3. Green

4. Purple

5. Black 

6. Orange

Red

Red is the color for impulse purchases and thus is the most used buy button in eCommerce websites. The color is tested to be effective for B2B software such as Performable.  Red color increases alert and users note the content written in red. 

Blue

Blue is sales-booster and the calm color is widely used in ecommerce sites. It can call attention too! It is ideal background for products. Paypal uses blue color extensively for its financial sites. 

Green

Green has an obvious association with nature. The natural colour is the ideal choice for Yoga sites for its cooling nature or for Ayurveda sites, natural product endorsement etc.

Green is ideal for CTA and buy button.An example would be RIPT; the brand changed its black ‘buy’ button to Green one. Leading brand Dell also 

Purple

Purple is a beautiful color used for branding, menu items and conversion elements. TV streaming company Roku used it for branding and got noticed by potential customers.

Black

High-end brands such as Rolls-Royce, Lamborghini and  Rutgers University used black and have been successful in branding. Black background and  contrasting white or gold fonts and figures are truly regal and it has been considered ideally so by many luxury brands.

Orange

Red is too bright, but orange is just right… Thus, many brands consider the color for ‘buy’ button and ‘call to action button.” If you haven't decided on your ‘buy’ button color, opt for orange now!

Visual Appeal of Your Website is Important

 Remember, that there is plenty of competition among brands and online stores. Every day, new online stores are proliferating. There are a multitude of shoppers and your target should be to direct potential customers to your e-store. Planning the latest color scheme is imperative to draw the maximum traffic. Everyone wants to know what is in store for them in a swanky e-store revamped in the finest hues. That is the reason why ingenious designers are in hunt for innovative shades and clad your eCommerce stores in these shades.

According to statistics, fewer than 5 percent of visitors convert to customers. But eCommerce business owners are not consenting to such a fate. They are confirmed on boosting the conversion rate multiple times and finding new ways to direct potential customers to their e-stores. They are resolved on exploiting the benefits of Analytics, understanding consumer psychology and behavior, even assessing the adaptation of color psychology.

Case Study - Vinconnect Website Color Theme Adaption

Virtina has successfully rendered new website color theme innovation for its valued European wineries.

Challenge 

Writing CSS color code,  through the back-end, color change could be managed in the entire website. Logo was exempted from the color affecting. The entire website colors could be decided from the admin panel. The color scheme was applied for a span

A New Change 

As distributors of Italian and other European wines, the clients decided after a second thought that the color of the wines were the most beautiful ones. Thus, they decided that the exact wine shade of red would be the only befitting shade for the website. 

Solution

The expert team of designers and developers at Virtina set to work. They choose over all shades of red and finally approve on the exact wine shade. Thus, it was decided that the chosen shade would be applied to the website and it would set the lasting impact on the mind of the customers. They would think, feel and their minds would be ruled on wines and nothing else while browsing the page. The divine wine color would be the most impactful one for the visitors on the page. Yes, it is rightly said that website colors can set impressions and that too, lasting impacts one's right into the core of the mind. That's exactly what the expert team at Virtina has contributed their best expertise to!

Conclusion

Yes, Pantone colors can catalyse eCommerce sales and adaption of the annual colors is a positive decision for e-stores. Color schemes have a great role to play in winning customers to your e-stores. You should plan the latest color schemes for your online stores and direct buyers. With top color products, you can linger the customers on your e-stores and impress them to plan purchases. Who wouldn't want to frequent online stores that plan stunning color schemes and sell quality products! Discover the advantages to color adoption and get inspired! Revamp your existing online stores and plan great colors for your new e-stores.

Frequently Asked Questions (FAQs) - Website Color Schemes to Boost Sales

Is Virtina team able to provide an innovative website color scheme?

The team at Virtina has great experience in delivering innovative color schemes. We have a successful project as Vinconnect where we have addressed the color scheme requirements of clients and won appreciation for it. We are committed to delivering custom website colors for your websites. You can mention your specifications on color scheme and we will expertly meet your requirements. 

How do you plan color allocation?

There are specific norms for allocation of color in various parts of the websites. Our designers and developers have complete awareness of them. The colors are assigned to improve user experience. If you want your visitors to notice your website content, the color of the website and allocation of the right colors are all very essential. We can plan it correctly!

Can a color scheme linger visitors on a website?

Surely, no one wants to visit a boring, monotonous website. They want to visit beautiful websites and not black and white ones.So, if you play colors well on your site, you will be winning plenty of visitors to them. You will linger the interests of visitors in your site by planning a good web color scheme. Stay focussed on it!

Can ecommerce stores benefit from color schemes?

An attractive website is everyone’s favorite. The same applies for your estores! Provide good colours for your website.Adapt the Pantone shades if you are planning global exposure. You will win plenty of attention. No one wants to shop in dull online stores and so colours can come to your rescue if you are not popular. You will surely sell more if your e-store is clad in good hues.

Do I need to stay updated on Pantone Colors Release. Are there great benefits to it?

Yes, businesses online are confirming it. It is worth staying updated on the release of Pantone colours annually.You can adapt the universal shades for products, websites and other functions. These shades are accepted globally and there will be a large crowd who are followers of the shades. So, stay tuned for the Pantone Color of the Year Release.