Virtina won a project from a Sanitary fittings company in the USA. The brand is responsible for manufacturing certified, high-grade stainless steel tube fittings, valves, and other accessories. The company provides the highest quality stainless steel items at economical prices.
On top of that, they can do so without compromising on the quality & manufacturing standards. The company supplies sanitary products to a wide range of businesses in a variety of industries. The brand was running its eCommerce activities on WooCommerce.
The client's WooCommerce store was experiencing severe performance issues on mobile devices. As such, their customers would not get an optimum user experience while browsing on smartphones. Due to this, the client was concerned that they may have already lost several orders and would continue to lose more if it wasn't fixed on time.
Upon assessing the website with Google tools, they discovered that the Largest Contentful Paint (LCP) time was longer than four seconds. The slow loads and refreshing issues hampered the way customers interact with their website. This was the case for most of their product detail pages. Although the desktop website was smooth and steady, the mobile site continued to give slow page speeds.
The client was already using the Lazy Load plugin to load the images after page load. Furthermore, they were also using Imagify to compress the image size and WpRocket for caching. They also relied on a Content Delivery Network. Despite this, the Woo experts felt that it'd be best to analyze each element individually. Post analysis, they could start implementing measures to improve the page speed
The eCommerce experts decided to check every page to report on the load time of all the design elements. Not only this, but they also chose to analyze the database calls to get a better understanding. Such features often introduce additional database queries and requests - which will slow down the site.
The experts got to work and improved the core vitals of the website. The mobile LCP was now down to less than four seconds on every product page. When the mobile site's optimization was complete, users could smoothly browse through the website without facing any delays and wasting their time on any page.
The rendering time of the main content on the page had come down. The largest content element in the viewport was now becoming visible a lot sooner on mobile devices. The eCommerce experts in Virtina, for further validation of the improved performance on mobile devices, took benchmark shots. They took snapshots of the page timing before and after the changes and shared it with the client for a detailed review.
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