The internet is filled with so many websites with attractive and innovative designs. According to a Forbes article, there are 1.13 billion websites you can access via the internet. However, only a tiny fraction of these websites are active. The report also states that an incredible 82% of all the websites on the internet are accessible or updated.
But that still leaves over 200 million active websites in the world. You may look at this in two different ways. One is that no matter how narrow a niche you serve, you will likely find a competitor among the 200 million websites. However, it is okay because it lets you take design inspiration from these websites.
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Best eCommerce Website Design Examples
Below we discuss some of the best eCommerce website designs in 2023. Moreover, we also categorize the popular designs from different industries and identify niche-specific design elements that can work best for your website.
Best eCommerce Website Designs - Manufacturing
Websites of manufacturers are unique because it often requires B2B and dropshipping capabilities. It requires you to implement design elements and style factors. Here are five manufacturers doing an excellent job with their eCommerce website design.
HAY
One of the most attractive designs that manufacturers must refer to is of HAY, a design brand that manufactures products for modern living. HAY designs, manufactures, and sells home products, including furniture, to its customers all over the US.
The first thing you notice about HAY's website design is that it uses a modern minimalistic design with apt use of white space. Moreover, the contemporary design significantly boosts the site's aesthetic appeal. Other notable design aspects of the website include using geometric shapes, color palettes, typography, and more.
Herman Miller
The Herman Miller brand is famous throughout the US for its contemporary interior furnishings, technologies, and services. One of the things you can immediately notice on the Herman Miller website is that it uses a clean and professional look that aligns with the brand.
Here, the company uses a minimalistic design combined with a clean layout. The combination works exceptionally well for the niche, making the home product easy to find. Besides, the website uses white space innovatively and prioritizes high-quality images for a better user experience.
Autodesk
The name Autodesk needs no introduction, and you are likely well familiar with the brand or at least heard of the brand's reputation. Autodesk offers a wide range of products and services, including product designing and manufacturing.
The company smartly uses its website design to showcase the technical elements of its products. Most pages use a grid layout which minimizes user confusion. Besides that, the website also uses attractive color schemes and technical diagrams to convey crucial information to users without confusion.
Lockheed Martin
As a company that offers integrated solutions and advanced predictive tech to its customers, Lockheed Martin uses excellent imagery. Despite being a technology company, it can convey the mission and vision of the company with proper imagery.
Lockheed Martin's site is your ideal reference if you want to learn how to use imagery on your manufacturing website properly. Besides high-quality images, the site also uses attractive graphic elements to convey the sophisticated technology the company sells to its customers.
Zeon Chemicals
Another brilliant manufacturing design idea you should know about is the hero messaging from Zeon Chemicals. As you can infer from the name, the manufacturer sells quality chemical products to its customers in the U.S. and Asia. The most notable design element of the site is its hero messaging.
The hero message area represents your website's most prominent or viewed part. Zeon does an excellent job of conveying its brand message quickly and efficiently. The brand message combines the organization's values with fantastic imagery. It is a classic example of how a manufacturer's website should look and feel.
Best eCommerce Website Designs - Retail
Retail eCommerce is arguably the most common type of eCommerce you see online. However, despite having numerous eCommerce stores, many companies still need to use updated designs for their online retail store. Following are some of the best retail eCommerce store designs of 2023.
ColourPop
A leading beauty brand from LA, ColourPop has one of the best retail eCommerce website designs. The company runs its online store on Shopify's eCommerce platform and offers a stunning visual experience to users.
ColourPop uses vibrant and bold colors on its website, making it stand out from other eCommerce stores. The website also utilizes playful fonts or typography that's more likely to connect well with its (young) target audience. Other attractive elements in ColourPop's website include striking visuals, large high-quality product images, and interactive swatches.
Nisolo
Another popular eCommerce store on Shopify's platform is Nisolo, an online fashion brand. The eCommerce store offers an extensive collection of fashion products for men and women. More importantly, it has one of the best designs among online retail stores.
Nisilo uses a minimalistic approach for its website design and balances it with bold design elements or accents. For instance, the website uses vibrant colors for design elements like buttons to make them easily stand out in the relatively simple and clean overall website design.
Everlane
The online eCommerce store from Everlane is another perfect example of how your retail website should look. Everlane is a famous fashion brand that sells everything from clothing to accessories. The website uses a simple, clean layout with the perfect balance of white space.
The minimalistic design of Everlane's website and its neutral color palette give the website a classy look. Besides, the website also uses high-quality images with informative but concise descriptions. Other notable aspects of the eCommerce website design include easy navigation and minimal friction elements.
West Elm
West Elm is a modern furniture and decor company with one of the best designs among retail eCommerce stores. The company sells various products, including furniture, rugs, lighting, etc. It is an ideal reference website if you wish to sell many products on your retail eCommerce store.
As for the design aspect of West Elm's website uses a grid-based and modular design which is perfect for better organizing online products/content. West Elm even uses the structured grid layout on their homepage. Moreover, the company ensures a consistent format for its product-related images and descriptions to enhance the user experience.
Best eCommerce Website Designs - Food and Beverages
Another unique niche among eCommerce websites is the food and beverages websites. Imagery is vital in such websites, which is only the beginning. Here are some of the most attractive designs we found for food and beverage websites.
Koox
Koox is a Take Away company based in London. It partners with the leading chefs in the city. Koox's website comes with a smooth-flowing design that flows by combining it with a continuous scroll feature. It offers a unique digital experience that many try to replicate.
The website also uses a watercolor theme that works perfectly with the continuous scroll. Koox further complements its website design with quality animations and illustrations. Moreover, the company ensures a seamless transition from one section to another, providing a seamless user experience.
Simply Chocolate
The website owned by Simply Chocolate, a Denmark chocolate maker, uses WordPress/WooCommerce to build a visually striking online store. Simply Chocolate has dedicated pages for every product or chocolate bar they sell.
One of the most enticing design aspects of Simply Chocolate's website is that it maintains branding consistency on every single page. The company uses high-quality and striking images on the home page that pops up as you scroll through it. Transitions throughout the website are so smooth that they never fail to provide an immersive user experience.
Wild Wood Bakery
The Wild Wood Bakery is an Australian company that successfully built a visually stunning website that perfectly reflects its business values. Wild Wood Bakery uses Netlify's platform for running its visually striking website.
The website uses an artistic interface with bold colors without compromising quality branding. It is worth mentioning that the design utilizes the halo effect, which involves associating the website with something positive. Moreover, the high-quality illustrations and design element placement further attest to the quality of products on the website.
Hello Fresh
The brand Hello Fresh is arguably the most popular meal kit in the US. Hello, Fresh offers personalized meal plans to its customers and helps them meet their dietary goals. The website has clean design effectively showcases all their food and beverage products.
The food and beverage website is visually appealing to its users. Like other food and beverage websites discussed above, Hello Fresh also focuses on its imagery. Besides high-quality images, the website utilizes a simple layout and refreshing color palette for a memorable user experience.
Best eCommerce Website Designs - Fashion and Apparel
One of the popular eCommerce niches is fashion and apparel. There are numerous fashion and clothing websites that you can refer to, and the list of these websites can go on and on. So here are a few aesthetic website designs for an online fashion and apparel store.
Valentino
Valentino is a famous fashion brand with one of its niche's best eCommerce website designs. The company keeps a clean and classy design for its website that aligns with its branding. The buttons and categories on the website deserve special attention.
The buttons and content on the website appear on strategic points of the page to enhance the overall user experience. It is impressive how the company avoids cluttering despite offering numerous products and content on its pages.
Massimo Dutti
The Spanish fashion brand Massimo Dutti has a unique visual design for its online fashion and apparel store. Massimo Dutti's website categorizes the products according to gender, making the shopping experience as simple as possible.
Apart from the minimalistic design and eye-catching photographs, the website has an interactive flow. The site also features short, attractive videos in banner sections, making the site more fun and entertaining for visitors.
Cropp
Another popular online fashion and apparel store with an excellent design is Cropp, which has a significant presence in Europe. The company primarily targets young customers, and its website does a brilliant job appealing to the target audience.
Cropp uses bright colors and stunning visuals likely to resonate with its target audience. The company also uses short videos with models wearing their clothes shot in a contemporary manner. You can also notice that the website uses modern font and a brand style that resonates with a young audience.
Fortress
Fortress is a famous shoe brand based in Austin, Texas, which sells handmade shoes from Peru. The company runs its aesthetic website on Shopify and uses several attractive design practices to make it stand out.
Fortress uses a light shade for its eCommerce store, which is pleasant on the eyes and maintains a classy look. Fortress facilitates necessary functions and makes them visible to its users.
Best eCommerce Website Designs - Jewelry
Like online fashion stores, jewelry stores are also trendy today. There are some up-and-coming design practices that you can observe from leading online jewelry stores. Following are some of the best eCommerce website designs for an online jewelry store.
Mejuri
The online jewelry store of Mejuri deserves the attention of every aspiring online jewelry store owner. Mejuri uses modern and minimal design patterns for its online store. The result is an aesthetic website that is easily navigable for users.
It is the perfect example of using ample white space to enhance aesthetics and facilitate an intuitive web interface. The website also utilizes minimalistic product showcases and focuses on presenting large, high-quality product images relevant to the user.
Satya Jewelry
One of the first things you notice on Satya Jewelry's Shopify website is the extra-large images featured on the home page. The bohemian design gives users a close-up picture showing the intricate details of the products, which is ideal for an online jewelry store.
Furthermore, the design works well with the earthy tones of the website and its textured background. The company uses a warm color palette and images that complement its products and enhance the overall natural feel of the site.
Catbird
Catbird is a famous New York-based jewelry brand with online and offline stores. The company runs its online jewelry sales on the Shopify platform. One of the first things you notice on Catbird's website is its artistic look and feel.
Catbird uses soft colors and an ornate font to keep in line with the vintage feel of its website. The website has big pictures of crafting and sorting jewelry to highlight the artisanship that goes into their products. It allows the company to stand out and highlight the brand's specialties.
Alexis Bittar
Another popular jewelry website that runs on the Shopify platform is Alexis Bittar. The brand opts for a more vibrant online store design than the monochrome ones discussed above.
The layout and background of the website use minimalistic colors, but the images have vibrant colors. Alexis Bittar also features short videos on its home page, including models wearing vibrant colors and animated backgrounds.
Best eCommerce Website Designs - Medical and Healthcare
Medical and healthcare websites are unique in many ways. There are several rules and regulations related to healthcare websites, including HIPAA. The design aspect of such websites is also impressive, and the following are some best examples for a healthcare website design in 2023.
Matruecannabis
Maturecannabis, or MA True Cannabis, is one of the best examples of creating a visually pleasing medical eCommerce website. Cannabis-based products are now socially accepted as medication, and access to them is the same as regular prescription medicine.
The website uses attractive graphics, and the user can only access the website after the age check page. Maturecannabis features a bold orange shade on its homepage. But the best design aspect of the site is the 3D visuals and animated elements that float on the website. Of course, this all comes with advanced eCommerce capabilities.
HealthWarehouse.com
Trust and reliability are the most critical aspects of building a successful healthcare eCommerce website. HealthWarehouse.com does this job excellently on its Magento website, and the design plays a crucial part in accomplishing this.
The company uses a professional design that immediately appeals to the audience seeking medical products. HealthWarehouse avoids using funky fonts or senseless content that could jeopardize the site's reputation.
Care/of
Care/of or takecareof.com is an online brand that provides its customers with top-quality, personalized vitamins and digital health tools. The website uses a customized interface that is both attractive and enjoyable to interact with.
Care/of does an excellent job utilizing interactive tools and capabilities to enhance engagement quality. The website uses quizzes and customized product suggestions to better connect with the customers and serve their unique requirements.
iHerb
If you want to build a medical or healthcare eCommerce website and establish its credibility, iHerb's website is an ideal reference. The company sells a wide range of supplements and bath and beauty products on its eCommerce store.
If you go through the site, you can notice that the website displays star ratings of the products. Users can click on it to see more ratings and reviews, which is an excellent way to boost the credibility of your healthcare brand.
Best eCommerce Website Designs - Technology
Technology is another vital niche in eCommerce. As you can imagine, technology websites also have unique design necessities unique to their industry niches. Here are some of the attractive technology eCommerce websites to turn to for design inspiration in 2023.
GameStop
The name GameStop hardly needs any introduction. It is one of the biggest video game retailers and sells various products on its eCommerce website. Customers can buy everything from video game consoles to accessories from the GameStop website.
GameStop's website targets the geek niche, including a broad audience from kids to young adults. The Texas-based tech giant uses several design elements, including attractive images that appeal to its target audience. GameStop also uses large square boxes to showcase the latest products and games to boost customer engagement.
Otterbox
Another excellent example of a technology eCommerce store is Otterbox. Although the website is famous for selling high-quality phone cases, it also sells electronic accessories. The design aspect of the Otterbox website is ideal for tech companies.
Starting with the basics, Otterbox has an excellent mobile-friendly design that works across virtually all devices. Besides that, the company pays attention to details. For instance, the website features a custom message with a cute otter for 404 or incorrect URLs.
B&H Photo Video
The eCommerce website from B&H Photo Video is one of the best examples of effective technology website design. B&H Photo Video specializes in selling photography-related products, including cameras.
Besides high-quality images, the website uses educative content appealing to its target audience. The design includes highlighting the latest articles for photography enthusiasts on the home page with big photos.
Newegg
California-based Newegg is a leading online retailer of electronics and the latest tech gadgets. The website is a marketplace for all types of tech products and does an excellent job with its web design and interface.
One of the best things about Newegg's tech eCommerce website is its user-friendly interface. The easy and simple search and filter capability also shows the design brilliance used in the website. It provides the users with a seamless shopping experience right from the beginning.
Best eCommerce Website Designs - Automotive
Automotive websites are relatively rare compared to more common niches like retail or fashion eCommerce stores. Nonetheless, you can still find numerous referral websites for automotive eCommerce website designs, and here are some of the eCommerce website designs we love.
AutoZone
The company is a leading auto parts retailer in the US. AutoZone sells various automotive parts ranging from engine oil to radiators. The AutoZone website is straightforward, which leaves no room for any guesswork.
The design effectively showcases different automotive products and effectively conveys what the website sells to the user. Some of the website's design elements include clear-cut product categorization and aesthetically provided product descriptions.
Classic Car Liquidators
Users can buy and sell their classic cars on their automotive eCommerce website. Customers can even access financing for their new car on the website. The website also provides the option to directly call Classic Car Liquidator for further inquiries regarding a vehicle.
Even though the dealership primarily deals with used cars and vintage cars, the website features only professional and high-quality images of the vehicles. Besides, the website also uses retro typography and vintage colors to better align with its brand offerings.
Summit Racing Equipment
Another popular US automotive retailer with a significant online presence is Summit Racing Equipment. The company has target physical stores in Ohio, Nevada, Georgia, and Texas. The online automotive retail store serves the needs of all automotive enthusiasts.
The noticeable design elements that work in favor of the website include the racing-inspired color combinations and imagery. Summit Racing Equipment also uses enticing racing and automotive-related images to connect with its target audience.
AutoTrader
With AutoTrader, users get an ultimate solution for buying and selling all types of cars. The website offers a wide range of four-wheelers to its customers. It is a perfect example of using web design to categorize automotives effectively.
Besides explicitly categorizing cars on the website into different sets, such as sedans, trucks, coupes, etc., it uses images for each category. This tactic is repeated in specific car models to allow users to find the most relevant results.
Best eCommerce Website Designs - Finance Services
Every day, more finance services are shifting or expanding their business to the online platform. Following are some of the leading financial services eCommerce store designs aspiring online financial service providers should consider.
Revolut
The London-based financial service company offers customers a broader range of services, including personal and business payment solutions. Users can access wealth and lifestyle finance services besides standard financial services like payments and currency exchange.
The website uses ample white space with simple icons. Revolt provides its customers with a seamless user experience and offers a dedicated app to offer better services to them. The sleek layout also enhances the user-friendly nature of the site.
Wealthfront
Another excellent design reference for a finance service eCommerce store is Wealthfront. It uses a personalized, user-based approach to serve the customer's needs. The site provides personalized financial solutions to its customers, including a customized user experience. It comes equipped with highly interactive tools and intuitive navigation that cause zero confusion to users.
Coinbase
A discussion on financial services in 2023 is complete if you also talk about crypto. Coinbase is a brand that provides its customers with cryptocurrency transactions. One of the things Coinbase does right with its design is highlighting security measures and ensuring that its brand is perceived as reliable by the target audience.
NerdWallet
Another excellent website design for a finance company is NerdWallet. The company helps its customers make better data-backed financial decisions. Regarding design, NerdWallet uses a data-driven design that effectively utilizes data visualization. It makes the website accessible and sometimes fun to interact with and understand complex financial concepts.
Best eCommerce Website Designs - Home and Furniture
Home and furniture eCommerce websites have become relatively common, and it is easy for such websites to get lost in the sea of abundance. Here are some unique designs for an online home and furniture store to help your business stand out.
Moooi
The company is a leading home and furniture brand worldwide. Moooi uses its website to convey everything the brand stands for and does so with eloquence. The attractive design elements on the website include stunning wallpaper-like pictures and immersive product showcases.
Moooi uses a unique combination of video and animation to make the website more engaging. More importantly, Moooi's website ensures easy accessibility to its products and superior website responsiveness.
Zillow
Zillow is a leading tech real-estate brand in the US, one of the best places to buy and sell real estate properties. Besides being one of the most feature-rich real estate websites, Zillow also has an excellent design for its online store.
Zillow uses a minimalistic web design approach, primarily flat colors, and attractive illustrations. The company ensures seamless navigation despite the many design elements they display online.
Muuto
Muuto is a Denmark-based design company that sells a wide range of products, including designer furniture. The overall look and feel of the website are unique from the typical eCommerce stores you are familiar with and use a matte-like color palette. It is worth noting that the light colors used in the website resemble natural elements and are more welcoming to visitors.
Chairish
With Chairish, customers can access an extensive online marketplace for vintage, high-end home furnishings. The brand uses classic typography and retro color schemes to align its website design with its product offering.
The curated product collection is another design element worth noting in the site which provides the user with a selected group of products for a better shopping experience.
Best eCommerce Website Designs - Sports and Outdoor
Sports and outdoor eCommerce stores must motivate customers with attractive images and videos. Here are some of the most engaging web designs we found suitable for a sports and outdoor eCommerce store.
Fanatics
Fanatics is a famous manufacturer and online retailer of licensed sportswear and collectibles. Besides that, the brand also deals with NFTs, sports merchandise, trading cards, and even sports bettings. The brand uses team colors in its website design effortlessly and often runs flash sales, including a persuasive timer on the home page.
REI
The outdoor recreation company offers a wide variety of products to its customers. Customers can find everything on REI's eCommerce store, including camping gear, travel equipment, clothing, and more.
Several design elements work seamlessly together to provide the user an intuitive browsing experience. Some notable design elements include informative item descriptions, outdoor lifestyle imagery, and highly-specific product categorization.
Competitive Cyclist
One of the best eCommerce website designs we have seen in recent times in a sports and outdoor online store is from Competitive Cyclist. The website has a product catalog that includes everything from bikes to outdoor clothing. Major design elements in the website include dynamic visuals and detailed product specifications that meet the needs of casual professional cyclists alike.
Burton
Burton is a snowboarding manufacturing company that sells numerous snowboarding-related products, including snowboards, boots, outerwear, and accessories. The website features winter visuals, including landscapes and product displays that appeal to the adventurous target audience. Burton also does an excellent job of categorizing products and highlighting best-selling products on the home page.
Top Benefits of Hiring an eCommerce Website Design Company
There are numerous benefits to hiring an eCommerce website design company for your online store. For one thing, you don't have to spend hours researching the latest design practices for your niche. But that's not all. Here are some of the most significant benefits of hiring an expert to design your online store.
- Professional expertise in implementing niche-specific design elements.
- Superior customization and branding to align your eCommerce store with your brand story.
- Ensure user-friendly and intuitive design for your eCommerce store.
- Ensure your business is accessible across all mobile devices with no responsiveness issues.
- Optimize your eCommerce store for search engines, including Google.
Final Note
Designing a responsive and successful eCommerce website for any specific niche comes with challenges. Some design elements for one industry niche may not work for other places. Hence, it is always best to seek the help of an expert like Virtina to design your online store.
Our expert team can help you identify design elements that work best for your niche and unique requirements. As a result, you can set up an eCommerce store that appeals to your target audience and boost your overall conversions and revenue.
Best eCommerce Website Designs - Frequently Asked Questions (FAQs)
A responsive design is essential for every eCommerce website, regardless of its niche. It allows your website to adapt to various screen sizes and devices and provide a seamless shopping experience to your customers. The expert team at Virtina can help you with this and build a high-converting eCommerce store for your business.
Proper eCommerce design practices ensure your eCommerce store is responsive and fast while maintaining its aesthetic appeal. The best eCommerce design practice includes image optimization for quick page loading and other approaches like enabling browser caching and using an efficient content delivery network for peak performance.
Designing a compelling home page for your eCommerce website is always challenging. The home page design should be appealing to your target audience. It includes a value proposition, call-to-action, featured promos or products, and more. An expert like Virtina can help iron out these details and optimize your homepage design.
Effectively categorizing products on your eCommerce store is one of the challenging tasks in the design process. Ideally, you must use a logical categorization based on your primary target audience and ensure a hierarchical structure. Virtina can help you with this and provide easy and intuitive navigation on your eCommerce store.
Making your product pages more appealing to your target audience involves using high-quality images and detailed product descriptions. Besides that, you should also include customer reviews, pricing, product specifications, and compelling call-to-action. It can help you boost conversions and grow your overall revenue.
One of the best ways to optimize the shopping cart and checkout page design is to simplify it for the users. You can accomplish this by following best practices like providing guest checkout, minimizing form fields, etc. Our experts can help you optimize your eCommerce store design using best practices to ensure higher sales and conversions.
The best way to optimize the user experience on your eCommerce store is to prioritize the intuitiveness of the design. Your design should effectively convey the actions the customer needs to make and lead them toward the conversion funnel. It involves ensuring fast page loading, an easily visible search bar, custom product recommendations, and more.
You can use eCommerce design to build trust with your target audience by displaying certifications, security badges, and customer testimonials. Besides these, you can also show star ratings for products (and sellers), social proof, secure payment methods, etc., to boost trust in your brand. Our expert team can help you implement this.
The image size you must use in your eCommerce website can vary depending on your product niche and design requirement. Some websites use extra large images and animations on the home page, while others feature several smaller images. You must use high-quality images without compromising the site speed for a seamless user experience.
It is optional to have a blog section in your eCommerce design. However, having an active blog section for generating organic leads for your website and implementing advanced content marketing strategies is always a plus point. You can seek the help of our experts to get the full potential out of your website using helpful content.
Every eCommerce brand must have a Social media presence, regardless of their industry niche. You must also integrate social media into your online store to enable them to share your products via different online channels. Shareable products, promos, reviews, etc., can help you boost your reach and generate more leads.
Ensuring a responsive eCommerce design is the best way to optimize your online store for mobile users. It involves optimizing website images and ensuring seamless navigation across multiple screen sizes, devices, and browsers. We can provide your eCommerce website that meets all these criteria and optimize it for maximum traffic.
Adding pop-ups to your eCommerce website design is only effective if you do it right. If you are not careful with the pop-ups, it can significantly impact user experience and how they perceive your brand. If your website has a lot of spam, the user will likely leave the site. You need expert help to use pop-ups sparingly in an effective way.
Using an analytics tool is essential to track the effectiveness of your eCommerce website design and its overall performance. You must track multiple metrics, including conversion and bounce rate, to assess the performance of the eCommerce website design. The easy way to do this is to seek the hello of an expert like Virtina.
Ideally, you must seek the help of an expert like Virtina to optimize your eCommerce website design. Our expert team can analyze your unique requirements and customize your eCommerce design to ensure a seamless customer experience. More importantly, you can save time while we optimize your store for better conversion rates.
