Since its launch in 2009, BigCommerce has emerged as one of the leading SaaS eCommerce platforms. It harnesses the power of the latest technology combined with a customized approach to deliver effective eCommerce solutions. Its flexible pricing options make the platform accessible to all eCommerce businesses, regardless of their financial capacity, vertical, or size. One of the perks of choosing BigCommerce to power your eCommerce platform is its access to many apps, plug-ins, and extensions. BigCommerce has more built-in tools than most other popular platforms in the market, and they are readily accessible through your mobile phone.
BigCommerce Apps - Relevance and Usage
BigCommerce has hundreds of apps listed in its Apps Marketplace that you can choose from. Spread across fifteen different categories, the apps let you perform diverse functions that will help make your routine chores uncomplicated. Usually taxing mundane tasks such as viewing customer details, managing orders, accessing essential performance metrics, tax management, accounting, shipping and fulfillment will get easy-breezy once you integrate the right apps.
These third-party apps integrate with your eCommerce store to help you seamlessly run your business. They have excellent in-built marketing features that make your products stand out in the marketplace. However, it can be overwhelming to choose an app from the wide variety of options available to you. As a BigCommerce store owner, you are more likely to spend hours scouring the marketplace to find the right apps for your everyday needs. It is imperative that you master the usage of these apps to make your life more manageable as your business expands.
We started collating a list of the best apps that we thought would help you manage marketing, advertising, store maintenance, customer service, analytics, and shipping much more effortlessly. This blog draws up a list of the top 20 BigCommerce apps you can choose from to boost your eCommerce sales in 2022. Take a look!
Master the art of finding BigCommerce apps that best fit your eCommerce store
Optimizing BigCommerce Stores With BigCommerce Apps for Improved Sales
Online shopping has become an integral part of our mundane lives. 96% of Americans shop online, with at least a quarter of them buying necessary stuff off websites every week. Launching an eCommerce store has never been easier, especially with eCommerce platforms like BigCommerce to support them. However, ensuring your store doesn't get lost in a sea of other online competitor brands can be pretty tricky. One way to get ahead of the competition and overpower the market is by optimizing your BigCommerce store with BigCommerce app integrations. This eCommerce platform has more than 300 technology partners that deliver personalized and efficient solutions for your store. One can perform assorted functions by using these easy-to-install apps. For example, make the administrative process manageable, create coupon code pop-ups to encourage visitors to buy from your store before exiting, develop loyalty programs like incentivizing customers who repurchase from your store, etc.
Top 20 BigCommerce Apps to Increase Sales
BigCommerce App store has a plethora of options available to aid you in finding the turnkey solution for your store. Below are the top 20 BigCommerce apps merchants favor to boost their online store sales and handpicked by us for your reference.
1. Omnisend
In the past five years, marketers around the globe have acknowledged and emphasized the importance of email marketing for any eCommerce store. It is one of the primary tools of marketing that will always stay in trend. Omnisend is a robust email marketing tool necessary for the success of any digital marketing strategy.
This marketing tool automatically sends out promotional emails to your target audience, Push or SMS notifications to build relationships with your customers, build a loyal consumer base, acknowledge transactions, and save up to at least 20% of orders in abandoned shopping carts. Engaging with your existing customers is crucial in ensuring repurchases to boost your business sales. Omnisend provides you with unique email template options to customize the emails before sending them to your customers.
2. Privy
Privy currently supports more than 500,000 businesses globally and generates an estimated $3.9 billion in sales. Many BigCommerce merchants highly recommend integrating this app with your online store. The central function of Privy is to facilitate interaction between buyers and shoppers, enhance conversion rates, reduce abandoned carts, grow an email list, and so on.
This app equips business owners with essential tools like automatic A/B testing, email marketing integration, coupon code integration, real-time tracking, and analytics. Small and large-scale online stores improve sales because of the app's design. Furthermore, you don't require prior experience coding to operate this app. Note that this app contains both paid and free features that you can utilize to boost your sales.
3. Shogun Page Builder
Each online store requires a terrific site that excels in appearance and experience. Shogun Page Builder lets you customize your website with the help of a drag and drop option. You can effortlessly create attractive product pages, blog pages, landing pages, homepage, etc. Moreover, you can also utilize A/B testing to understand which themes and designs suit your BigCommerce store.
Shogun also comprises a visual analytics suite to aid you in monitoring sales bounce rates, add-to-cart rates, and form submits. A visually appealing store with a seamless user experience can significantly increase the conversion rate. Shogun is only a website-building app, but it complements other marketing tools and optimizes the conversion funnel. This feature has made the app quite popular among BigCommerce merchants.
4. Wishlist Plus by Swym
Unfortunately, only a fraction of shoppers purchase something on their first visit to a new store. Multiple factors contribute to this. An efficient solution to ensure customers buy from your store on their next stop is to remind them of previously liked and searched products from your store. Offer your customers a wishlist option where they can save their preferred products.
Wishlist Plus by Swym is an innovative marketing tool that helps customers keep track of their favorite products by bookmarking them. So the next time they visit your store, they can easily access these objects and proceed to buy them. Statistical data conclude that websites that use Wishlist Plus by Swym see a 20% - 30% hike in conversion rate, and customers are more likely to spend 50% more on their orders.
5. S Loyalty
Every business should have a loyal consumer base as it helps advertise your business and increase sales. Faithful customers talk about your online store to their friends and family and encourage them to shop from your store. This word-of-mouth advertising strategy is the cheapest yet most practical form of advertisement in the books.
eCommerce businesses typically tend to spend a tremendous amount of money and time enhancing relationships with loyal customers and managing them. S Loyalty is a consumer loyalty management app that simplifies handling consumer bases and increases sales much cheaper. It helps BigCommerce businesses manage different loyalty programs to please devoted customers and offer them customized rewards or coupons to encourage them to repurchase from your website.
6. Marcello
It is one of the best BigCommerce apps for relevant marketing. In a nutshell, it is an omnichannel marketing app that uses crucial data, professional expertise, and automation for targeted retention marketing. It leverages the power of email marketing, SMS notifications, data-driven automation, and loyalty programs to execute highly efficient segmented marketing campaigns. Years of marketing research prove that focused or targeted campaigns yield higher ROI.
Marcello turns your potential customers into buyers and your existing consumers into loyal clients with its promotional tools to ensure continuous repurchases in the future. Additionally, you can personalize the messages and emails for your shoppers for relevant engagement and retention. Many eCommerce businesses have witnessed a drastic increase in sales with the help of Marcello's impeccable marketing features.
7. FOMO
This app derives its quirky name from Gen Z's regularly used slang. FOMO stands for Fear Of Missing Out. This concept is brilliantly employed in marketing to improve sales in business. FOMO focuses on consumer psychology and behavior to use them to sell a product. In a nutshell, it taps into the fear of customers and utilizes it to encourage them to make purchases from your store.
It notifies potential customers of the latest products in the market. It lets them know about other customers buying the same items through CTA (Call-to-action) buttons and messages, thereby creating a social demand for the product. The customer will automatically be tempted to add the product to the cart and buy it.
8. Tidio Live Chat
Live chats are consumer support systems that are necessary for all eCommerce businesses. Customers may be fickle-minded and require the help of experts to guide them to make a purchasing decision. Online stores offer their customers help by integrating a Live Chat app. Tidio Live Chat app is renowned in the BigCommerce world for its easy-to-use features and simple integration.
You can design a fully-featured modern chat option with a responsive design for mobiles and desktops in just a few minutes. This app also lets you curate different scenarios with automated replies to rapidly resolve customer queries even before the consumer support expert interacts with them.
9. Klaviyo
While several other marketing software promises to deliver outstanding results for growing your business, most of them fall short. Klaviyo is a BigCommerce App that grows your online store by giving you valuable insights and information about your customers to help you comprehend them better. This vital data is then converted into relevant and engaging messages to persuade your target audience to shop from your store.
Klaviyo amplifies your email marketing efforts to ensure you stay connected with your customers. Shoppers are generally grouped into different categories based on their behavior. For instance, the number of orders, specific products bought, the total amount spent, etc. It tailors targeted email texts according to the requirements of each customer group to increase your eCommerce sales.
10. Smile.io
Merchants are scaling back on their advertising and marketing expenses. Instead, they are reallocating their resources to retention marketing efforts. Smile.io increases your business's revenue by improving the customer retention rate. When you reward your existing customers through referrals, coupons, and other forms of incentives, they will be motivated to repurchase from your business and stay loyal to your brand.
Customers need to feel supported and appreciated. Smile.io's reward programs ensure that they think so. The software helps you create a program based on your online store's design and branding. The software also enables you to generate VIP tiers for long-time customers who have supported your brand.
Feeling that your BigCommerce store needs better marketing support apps?
11. Google Shopping by Sales and Orders
Google shopping by sales and orders is a phenomenal tool used by many small and large companies worldwide. Getting on Google Shopping is an essential step in everyone's business endeavors as it connects you to many BigCommerce stores like Google, Microsoft, Facebook, and Instagram. Consequently, you can import products to other sister platforms with the snap of a finger to give you the desired ROI. You can then build and manage your ad campaigns to drive more happy clients to your store.
Furthermore, Google Shopping by Sales and Orders is ideally optimized to guarantee you a hassle-free experience. They have systems that automatically build and submit a product feed to their affiliated networks. Other exceptional features include real-time issue reporting, feed optimization tools, and optimized product advertising and marketing campaigns.
12. Skubana
Skubana is easily one of the finest order management platforms available in the market. As you probably know, building a business does not rely solely on the front-end processes. Back-end processes like distribution, shipment, etc., play a critical role in proper store management. Skubana, in turn, increases sales and production efficiency. Sukubana takes care of your inventory and eliminates multiple obstacles many upcoming businesses face.
Skubana solves back-end obstacles such as shipping from multiple locations, instantly determining cost-effective fulfillment methods, and avoiding overselling. It allows you to seamlessly manage product listing, demand forecasting, and replenishment of products from a dashboard. Skubana removes numerous problems sellers face and enables you to focus on creating a brand and scaling your business.
13. Re:amaze
Re:amaze is a revolutionary customer communication platform for ecommerce brands. Efficient customer service is perhaps the best way to solve the problems of unhappy clients. Ideal customer service, from the perspective of your clients, can turn a negative experience around and further secure your brand's reputation. Re:amaze functions as a new age helpdesk to assess and provide appropriate client support. They have pre-built and custom bots, status pages, live chat features, frequently asked questions, and many other attributes to amalgamate your support needs.
You can also opt for automated sales and marketing tasks like traffic monitoring and feedback surveys to help remove the extra burden off your shoulders. They integrate well with Bigcommerce, which means you will have immediate access to order data and other features for profitable interactions.
14. Refersion
Refersion is one of the top affiliate marketing platforms available. Affiliate marketing is a booming channel for brands. Affiliate marketing helps promote your brand flexibly and cost-effectively. It significantly reduces the amount of money used on advertising and consequently increases your gross return on ad spends.
Refersion allows you to effectively recruit, pay, and track your affiliates with their user-friendly platform. Refersion also provides a pool of over 5000 members ready to join you. With a young budding business hoping to expand, you must have an app like Refersion in your back pocket. They substantially lower the burden of getting into affiliate marketing and let you focus solely on scaling your business and increasing your sales.
15. Sezzle
Sezzle is the only certified alternative payment platform with the buy now, pay later option for interest-free installments. Buy now pay later allows customers with the unique experience of purchasing while also giving them extra time to make the payment. This feature has proved to increase your company's sales, customer acquisition, and client engagement.
Sezzle is a secure checkout option that increases consumers' financial accessibility to shopping online. Sezzle makes online purchases accessible for those consumers without credit cards, thereby opening up a stratosphere of stores to choose from. Opting for this application will boost your AOV and sales by providing your clients with different risk-free payment options.
16.ReCharge
If you want to grow your business as a subscription management service, look no further than ReCharge. In a world of uber-successful companies and enterprises, subscriptions are a thriving area for eCommerce. They are the most straightforward ways to increase customer engagement and keep existing customers. Furthermore, subscription services significantly increase the lifetime value of your customers.
ReCharge helps remove multiple burdens commonly faced by subscription services with their vast multitude of features. Some of the features that differentiate ReCharge from the herds are easy swaps, skips, and reschedules. They also have seamless payment methods on all major processors to facilitate easy transactions.
17. Yotpo
Yotpo (SMSbump) is a great marketing tool many successful businesses use. They are an SMS marketing automation app with impressive results under their belt. They have an excellent click-through rate and 25 times return on investment. Adding SMS marketing from Yopto to your list of marketing campaigns can help boost sales and customer engagement. You can engage your customers in a one-on-one conversation quickly and efficiently.
Yotpo (SMSbump) comes integrated with BigCommerce, so now you can use custom filters to help better target your intended segment. Data received from behavioral triggers and analysis are also at your disposal. This data will enable narrow targeting, resulting in better sales and increased customer accusations.
18. Alloy Automation
Alloy automation is a breakthrough automation platform that takes care of your marketing, customer service, shipping, fulfillment, and other previously manual tasks. They take care of the daily tasks of running a BigCommerce store and let you focus on building and scaling your brand. You no longer need to spend valuable time and money hiring an assistant to help run your store's hectic daily operations.
Looking for help integrating apps to your eCommerce store to run your business smoothly?
Eighty other apps like Shiphero and Gorgias come integrated with Alloy Automation that fit right into your current tech lineup. These applications help lower the burden of running a store. Unlike many other automation platforms, Alloy Automation integrates with other BigCommerce stores in a few clicks. They have an existing library of over 100 free pre-built workflow recipes to customize your store.
19. Trustpilot
Trustpilot is a revolutionary review platform that analyzes customer feedback and turns it into business results. Customer feedback is one of the most neglected tools at a company's disposal. Honest and truthful reviews ought to be analyzed and worked on to provide the customer with a better experience every time. Working on the reviews builds trust and connection and helps increase sales in the future.
Trustpilot does just that; they work on the reviews and improve your social proof. Trustpilot automatically prompts consumers to leave a review on their order making it easier to collect reviews. They then use these reviews to convert clients that feel they haven't received ideal service. Doing so increases customer retention and sales. Trustpilot also helps you earn Google Seller rating points to increase clicks on ads, stream reviews, etc.
20. Dotdigital
Dotdigital is one of the most outstanding email service providers available today. They provide omnichannel functionality for push notification, SMS, social media, email, live chat, and many more. The benefits of automated and efficient omnichannel marketing can be seen through the immediately increasing sales. You also enjoy higher customer loyalty, retention, and better customer insight, along with growing sales.
They enable brands to engage customers and attain a healthy return on investment. You can use their drag and drop automation builder to create your ideal omnichannel marketing program. They have a user-friendly drag-and-drop automation builder and multiple automation templates to kickstart foundational programs. These features not only reduce the error cost but also increase your return on investment.
BigCommerce Apps Helps You Focus Your Efforts
All your businesses must execute targeted marketing and advertising campaigns. Otherwise, it will be a waste of time, money, and effort as it may gain you less ROI or return on investment. Savvy marketers employ innumerable strategic tactics to grow their businesses rapidly. BigCommerce apps play a pivotal role in determining the success of a campaign.
There is a BigCommerce app for every need. With their help, you can enhance the results and impact of your marketing efforts. For instance, if you want to know what and when your customers buy from your store, opt to run an analytic app. This app will give you accurate results on your customer's behavior, what products they like to buy, when they buy them, etc. You can better align your resources to focus on particular marketing problems like increasing your sales from the gathered data.
Need help with customization of BigCommerce Apps to suit your business needs?
Conclusion
To sum up, this blog focuses on one of the most crucial criteria you should keep in mind before choosing an app for your BigCommerce store. The app you select should be based on your target audience and business requirements. Each eCommerce store has unique needs that a single app cannot fulfill. Explore the BigCommerce app store and find more apps that will suit you. All the software mentioned in this blog has shown tangible results in increasing eCommerce business sales. We recommend doing thorough research before subscribing to any app for your BigCommerce store.
BigCommerce Apps - Frequently Asked Questions (FAQs)
How many apps does BigCommerce have?
BigCommerce is one of the most prominent Saas eCommerce platforms merchants use globally. This platform equips merchants with state-of-the-art technology and powerful tools to help them expand their eCommerce business. For this, they have third-party integrations like extensions and apps. There are more than 600 BigCommerce apps online.
What are Smile.io reward points?
Smile.io helps businesses increase their annual sales by offering exciting revenue to customers. eCommerce businesses can design their referral program based on their preferences. The program provides reward points to the customers if they fulfill specific criteria. Consumers can then redeem these points on their website.
How do I integrate Klaviyo into my BigCommerce store?
Klaviyo doesn't have a complicated integration process. Regardless, there are three ways to integrate this software into your BigCommerce store. The first one is through the BigCommerce marketplace, the second through the Klaviyo account setup wizard, and the third through the integration tab in your Klaviyo account.
Is there customer support available for Marcello?
Since Marcello is a renowned software, many professional developers and programmers offer support for Marcello. The software itself has an official website with a consumer support channel that gives you unlimited access to expert advice and relevant or helpful articles to help you succeed in your journey.
Is Omnisend expensive?
Omnisend is a worthwhile investment to enhance the results of your email marketing efforts. One of the perks of installing this app is its three subscription options. The first one is free, but it only reaches 250 contacts. You can subscribe to $16 or $59 per month plans with considerably vaster possibilities as your business grows.
Are BigCommerce apps good for small businesses?
Contrary to popular misconception, small businesses don't mean less work or the implementation of more straightforward marketing strategies. Small businesses need all the help they can get to manage their business efficiently. Numerous BigCommerce apps aid small businesses to increase their sales through higher engagement and conversion rates.
Do you need expert help to use Shogun?
Shogun Page Builder is adequately designed for beginners and experts to make the most out of this app. This app helps you build an engaging website with a drag and drop editor option in a few minutes. It means that you can pick elements you want and place them on your website by dragging and dropping them.
Is Dotdigital better than Privy?
Privy and Dotdigital offer similar services, while the other features are distinctive to each app. As individual apps, both Privy and dotdigital have top-notch performance and capabilities. Their pricing options are considerably inexpensive too. Depending on your business requirements and sales pursuits, you can choose one of them.
Does Referison offer a free trial?
This affiliate marketing platform clears your administrative path by managing mundane tasks so that you can prioritize building partnerships for business. If you are not sure whether this app is suitable for business, you can avail yourself of the 14 days free trial period. It will help you understand if the software embraces your business objectives.
Is Sezzle a secure payment app?
Yes. It follows a “buy now pay later” module, which business owners often perceive as risky. However, Sezzle takes on the risk of payments made by customers. This way, merchants can build their online store and expand their business instead of worrying about expenses.
