eCommerce Platform Integration for a Health Care Provider in the United States

Virtina won a project from an innovative company in New York. The company focuses on creating leading-edge, condition-specific nutraceutical blends for health care professionals and pets. The drugs are peer-reviewed and influenced by experienced practicing clinicians.

The client ran their eCommerce activities on CoreCommerce. The store is split into two sections - one for humans and the other for pets. The client also used two WordPress sites to display product images and descriptions. One reserved for humans and the other for pets. The client ran another WordPress website for posting blogs and multimedia content. The client wanted to integrate all four websites into one - running on Magento. In essence, the site should be manageable by a single Admin.

The client wanted two different URLs dedicated to each section, i.e., for humans and pets. The multi-website would be clustered on one home page, from where the user could navigate to the other two websites. The migration to Magento involved various information, such as product images, product descriptions, blogs, and previous orders.

The client also required two separate accounts, one for humans and the other for veterinary purposes. The implementation of both of these accounts is done on QuickBooks. The two accounts would keep track of transactions on the multi-website in a categorized manner. In other words, the sales on the human and pet store would be distinct. Each would have its account of sales and transactions.

Also, since the client serves both B2B and B2C customers, the website would need to have the capability of individual pricing based on the type of buyer. The product's price would vary depending on the buyer (Clinics, Doctors, Patients, etc.).

The client deals with prescription drugs, and hence only authorized health care professionals should be allowed to access and purchase on their website. Without logging in, the users shouldn't be able to transact on the site.

Aside from this, the website required an infinite scroll on the product page. The client further required a chat option to be implemented on the site. The client also requested a custom checkout page instead of the default Magento page. The cart needed to have the ability to be modified even after reaching the checkout page, which was not possible in Magento.

On the design side of things, the client requested various elements like a floating cart, multiple filters, etc. The client needed two sites independent of each other but, in the meantime, connected by a single page. The user could choose which website to navigate to from on this single page.

Virtina designed a website from the ground up with custom functionalities and enhanced interface for the client. We implemented the multi-website with two separate eCommerce sites, each with its domain but with one backend in Magento.