Every eCommerce store owner dreams of selling more products from their online store without making complex changes to their website. What if we told you that with WooCommerce Product Bundles, it is not a dream anymore?
Implementing WooCommerce Bundle Products is one of the easiest ways to boost your eCommerce sales and revenue. It allows you to sell more products to your customers without additional spending on marketing efforts.
Here, we discuss the case of Product Bundles for WooCommerce, its benefits, and how you can set it up for your online store. Additionally, we explain how product bundles can help you boost your online sales and revenue without spending more money on marketing.
Table of Contents
What are WooCommerce Product Bundles?
WooCommerce Product Bundle is an advanced capability that lets your eCommerce customers create and purchase a group of products. It allows you to group your simple and variable products and sell them together as a bundle.
You can use the WooCommerce Product Bundle feature for your subscription products too. Implementing the Product Bundle feature can help you encourage your customers to buy more from your WooCommerce store.
In short, WooCommerce Product Bundles allow customers to group several products and sell them as a single package. This feature is especially effective if the per-piece price of the product in the bundle is lower than the original price of an individual product. Moreover, you can add even more capabilities to your plugin with custom WooCommerce development.
It is an excellent way to encourage customers to buy more products from your WooCommerce store. Bundling products is a familiar concept to online businesses. Corporate giants like McDonald's have tested this strategy in the real world with their famous happy meal offer.
What are the Benefits of WooCommerce Product Bundles?
There are numerous benefits of using WooCommerce Product Bundles for your eCommerce business. Implementing a feature like product bundling allows you to significantly improve the quality of your customer interaction and shopping experience on your eCommerce website.
Here are some of the most significant benefits of using WooCommerce Product Bundles in your eCommerce website.
Do you want to learn how you can efficiently group items for your WooCommerce Product Bundles?
How Do I Use the WooCommerce Product Bundle?
The WooCommerce Product Bundle offers many capabilities which enable your eCommerce customers to mix and match products. You can use it on your simple and variable products. The simple products are the ones that have just a single SKU or do not have different variations.
As you can guess, the variable products are the ones that have more than one variation. For instance, you can sell different tea flavors on your eCommerce website, such as regular tea, chamomile tea, Etc.
The customer can create a bundle where they can add a different tea flavor and buy them all together. With WooCommerce Product Bundle, you get superior flexibility that lets you set up the bundle product option however you want. Here is how you can use the WooCommerce Product Bundle for your eCommerce store.
WooCommerce Product Bundles Plugin
To implement the WooCommerce Product Bundle feature on your eCommerce store, you need to integrate an advanced plugin into your WooCommerce store. The good news is that you can easily find a plugin that fits your specific needs, thanks to the extensive availability of WooCommerce plugins.
WooCommerce does not come with advanced product bundle features out of the box. However, you can still access basic product bundling features without a plugin. But as a WooCommerce store owner, you probably knew that already.
Integrating the WooCommerce plugin enables you to access advanced product bundle features and capabilities. Usually, all WooCommerce Product Bundles plugins have a similar set of features. However, you can find some great traits in most of these plugins.
We will discuss the best WooCommerce Product Bundle plugins as we proceed further. It is also crucial to note that if the integration doesn’t go right you may have to carry out a WooCommerce bug fix for your store.
And if your website is not hosted on WooCommerce you can always try out our WooCommerce migration services and upgrade your online store. We can even provide you with a WooCommerce migration guide to help you through the process.
Let's look at how you can set up Product Bundles for your online store using WooCommerce's in-built capabilities.
How to Set Up WooCommerce Product Bundles With the Built-in Feature?
Before we explain how you can set up WooCommerce Product Bundles on your website, you must ensure two things.
You must have a fully-functional WooCommerce store.
You already have individual products added to your WooCommerce store.
Step 1: Create a new Product (Bundle)
To create WooCommerce Product Bundles, first, go to your WordPress dashboard. Once you reach the WordPress dashboard, follow the below steps to add new bundle products to your eCommerce store.
Products → Add New
Following the steps above allows you to add a new product. The new product is a different item from the products already in your store. You can then link other products in your store with the WooCommerce Product Bundles plugin.
After adding the relevant products, you can provide an appropriate name and description for the WooCommerce Product Bundle. Using words like "value pack" is advisable when providing the title and description for your WooCommerce Bundle Products.
Step 2: Edit Product Information
After adding a WooCommerce Product Bundle, you must provide the necessary product information. To do this, go to the "Product data" box, click on the drop-down menu, and select the "Grouped Product" option.
Next, click on the "Linked Product" tab on the left of the "Product data" box. Use the "Grouped Product" field to add the products you want to enable the customer to include in their bundle. You can type in the product name, which will automatically appear in the Grouped Products field.
The suggestion for adding bundle products only shows up if you already have the product in your store. Suppose you do not add the bundle products in your WooCommerce store and try typing the name. In that case, you will not get any return suggestions.
Step 3: Upload Images and Pick the Categories
You can finish things by adding the necessary images for your WooCommerce Product Bundles. All you have to do is pick a product image and assign it to the appropriate product category. Creating a picture of all the products in the bundle is worth considering in a single file.
On top of all this, WooCommerce Product Bundle options let you keep your bundle products in a different category. You can categorize and save your bundle products as bundles or grouped products, which makes bundling your products all the easier.
After providing the necessary product data, uploading the images, and choosing the category, you may update or publish your product bundles.
Step 4: Test Your WooCommerce Product Bundles
At this point, your WooCommerce Product Bundles are all set to go, and all you have to do now is test them. You can ensure all your bundled products work by going to your eCommerce website's front end.
You should be able to find your bundled products and take a look at its product page. Once you reach the bundled product's page, you can see that each item is listed along with its title and price. You can also see that your customers can choose the quantity or remove something from the bundle.
Implementing WooCommerce Product Bundles like this treats each product as a separate item once it reaches the cart. The primary benefit is that your customers can speed up your WooCommerce store and their shopping process and save money on orders.
Effectively bundle products for your eCommerce store with the help of our WooCommerce experts
How to Provide Discounts for Your WooCommerce Product Bundles?
When it comes to user-friendly tools to provide discounts for bundled products, your best bet is to go for a premium plugin. These plugins offer significantly better functionality, lacking in WooCommerce in-built tools.
However, there is a way you can go about implementing discounts for your WooCommerce Bundle Products using in-built functionalities. Follow the steps below to provide discounts to your customers for bundled products using in-built WooCommerce capability.
WooCommerce → Coupons → Add Coupon
After following the above steps, you can create a coupon that works for your WooCommerce Product Bundles. Here you can also add a description for the coupon to be extra evident.
When you scroll down, you can see a General tab in the "Coupon data" box. You can select the "Fixed cart discount" as the Discount type using the drop-down menu. The neat part about setting up your discount like this is that you can set expiration dates for the discounts or offer free shipping.
In the "Coupon data" box, you can also find the "Usage restriction" tab. Select the tab on the screen and add every item included in the bundle to the "Products field." Doing so enables your WooCommerce store to offer discounts on any item in the bundled products to the shopping cart.
One issue you may need help with such discount offers is that fixed discounts are applied to even low-cost items. You can avoid this by setting a minimum spend for accessing the discount code. You can set it up so that the discount is canceled if the customer removes one of the bundled products from the cart. It is also essential to have smooth functioning WooCommerce payment gateways to ensure a streamlined eCommerce transaction.
This tiny discount coupon setup displays an error message if the customer tries to remove one of the bundled products. Although this is far from perfect, you can still get the job done using this method. The better option is to go for a premium WooCommerce Product Bundle plugin.
One of the most significant downsides of implementing this discount coupon setup is that the discount is not automatically applied to the cart. The user has to type in the coupon code after adding the WooCommerce Product Bundle to their cart.
How to Automatically Apply Discounts For Your WooCommerce Product Bundles?
Using a premium plugin or extension is the best way to apply discounts automatically to your WooCommerce Product Bundles. There are numerous plugins you can choose for this job. But most online businesses find the extension WooCommerce Product Bundles as the best solution to apply automatic discounts for bundled products.
The extension is not free; you must pay $49 to purchase it, but the subscription is valid for a year. You can easily cover this initial investment after completing your first few sales. Integrating the WooCommerce Product Bundles extension adds a new section to the "Product Data" box.
More importantly, it adds a new Product bundle type to your WooCommerce store. Make sure you choose this bundle type before going to the "Bundled Products" tab. The easiest way to use the plugin is to uncheck the "Priced Individually" box to facilitate discounts for your bundle products.
By doing so, you can make sure tha the bundled products are not separated into individual items as we saw in the previous approach. Here, the customer may still see each item listed in their cart. But the system counts the different bundled items as a single product.
As a result, you can automatically apply discounts to your bundled products thanks to WooCommerce Product Bundles. You can automatically set up value for your bundled items without the customer having to copy-paste a discount code.
Best Plugins to Create WooCommerce Product Bundles in 2022
As we mentioned before, WooCommerce has an extensive range of plugins available to implement any advanced capability to the system. You can also find several options for implementing the WooCommerce Product Bundle feature in your online store.
It is only natural for you to become overwhelmed or confused with so many plugins available for product bundles. But don't worry, we will help you out with this. Below, we discuss some of the best WooCommerce Product Bundle discounts you can use.
WooCommerce Bundled Products
WooCommerce Bundled Products by iconic is another popular for its robust WooCommerce security features.
Key Features of WooCommerce Bundled Products
The key features of the WooCommerce Bundled Products plugin from Iconic are as follows.
Pros and Cons of WooCommerce Bundled Products
The pros and cons of using WooCommerce Bundled Products for your online store are as follows.
Pricing Details for WooCommerce Bundled Products
YITH WooCommerce Product Bundles
YITH is already a well-popular name in the eCommerce industry and offers a WooCommerce Product Bundle plugin.
Key Features of YITH WooCommerce Product Bundles
The key features of the YITH WooCommerce Product Bundles plugin are as follows.
Pros and Cons of YITH WooCommerce Product Bundles
The pros and cons of using YITH WooCommerce Product Bundles for your online store are as follows.
Pricing Details for YITH WooCommerce Product Bundles
SomewhereWarm offers an advanced plugin for implementing Bundled Products for WooCommerce called composite Products. Composite products plugin is also ideal if you want to execute WooCommerce theme customization for your website.
Key Features of Composite Products
The key features of the Composite Products plugin are as follows.
Pros and Cons of Composite Products
The pros and cons of using Composite Products for your online store are as follows.
Pricing Details for Composite Products
WPC WooCommerce Product Bundles
The WPC WooCommerce Product Bundle is one of the most robust Bundle Products plugins for your WooCommerce store. It allows you to effortlessly group or categorize your products and sell them.
Key Features of WPC WooCommerce Product Bundle
WPC WooCommerce Product Bundle offer numerous features to WooCommerce store owners. Some of the most significant features in WPC WooCommerce Product Bundle are as follows.
Get a free consultation to discuss the best WooCommerce product bundle plugin for you online store
Pros and Cons of WPC WooCommerce Product Bundle
Every system and plugin has its own set of pros and cons. Below we discuss the pros and cons of the WPC WooCommerce Product Bundle plugin.
Pricing Details for WPC WooCommerce Product Bundle
Product Bundles is another plugin from SomewhereWarm that lets you efficiently manage your WooCommerce Product bundles.
Key Features of Product Bundles
The key features of the Product Bundles plugin are as follows.
Pros and Cons of Product Bundles
The pros and cons of using Product Bundles for your online store are as follows.
Pricing Details for Product Bundles
Smart Product Bundles for WooCommerce
Smart Product Bundles for WooCommerce is a plugin from WPExperts that offers some nifty features to set up your WooCommerce Product Bundles.
Key Features of Smart Product Bundles for WooCommerce
The key features of Smart Product Bundles for the WooCommerce plugin are as follows.
Pros and Cons of Smart Product Bundles for WooCommerce
The pros and cons of using Smart Product Bundles for WooCommerce for your eCommerce store are as follows.
Pricing Details for Smart Product Bundles for WooCommerce
WooCommerce Product Bundles
WooCommerce Product Bundles from Extended is one of the best tools for offering bundled products to your customers.
Key Features of WooCommerce Product Bundles
The key features of the WooCommerce Product Bundles plugin are as follows.
Pros and Cons of WC Product Bundles for WooCommerce
The pros and cons of using WooCommerce Product Bundles for your eCommerce store are as follows.
Pricing Details for WooCommerce Product Bundles
How do WooCommerce Product Bundles Increase eCommerce Sales and Revenue?
There are several ways WooCommerce Product Bundles can help you boost your eCommerce sales and revenue. Below we discuss some of the most effective ways product bundles help increase your eCommerce sales and revenue.
Increase Revenue With Discounts
It is no secret that you can boost your revenue when you sell more products, and Product Bundles for WooCommerce lets you do that. With multiple products, it is easier to offer a discount to your customers. As a result, the customer can save more money and are happy to buy the additional product.
Ease of Bundling Different Products
With WooCommerce Product Bundling, it becomes significantly more accessible for the customer to bundle different types of products together. As bundling products become easy and you provide incentives like discounts for product bundles, people tend to buy more. Hence, product bundles for WooCommerce effectively help you boost revenue.
Provides Flexibility To Choose
The WooCommerce Product Bundles allow customers to choose multiple products at once. It makes the shopping experience much better as you can suggest relevant products that go with each other. In other words, it lets you efficiently cross-sell products.
Increase Perceived Value
The value or worth of a product based on its appeal to the customer is its perceived value. You can increase this perceived value using WooComerce Product Bundles. However, it would be best if you offered a minimum 5% discount for the bundled products. As the perceived value of a product increases, the likelihood of purchase also increases.
Bundling the Right Products
You can significantly increase your sales if you bundle the right products together. Combining products that are classic combinations and does not have a vast price difference is always appealing to customers.
Increase the Average Order Value
When you bundle products for your business, you are effectively increasing the number of sales and the average purchase order value. The AOV is a metric that lets you calculate the average value of all the orders a customer makes over a specific period. You can effectively bring this number up using beautiful WooCommerce Product Bundles.
Learn how to boost your eCommerce revenue with the help of a WooCommerce Product Bundle
Above, we discussed how bundled products could help you boost your online sales and revenue. Every day you go without WooCommerce Product Bundles in your online store, you practically miss out on higher sales and revenue.
Hence, it is high time you implement a feature-rich WooComerce Product Bundle capability in your online store. To do this, you must hire a WooCommerce developer like Virtina. You can try integrating a plugin and equip your store with standard product bundling features.
But you want your website to stand out and serve your customers better. In that case, you need an advanced product bundling capability. Virtina can help you with WooCommerce plugin development by creating a tailor-made solution product bundle solution for your store with custom features.
A WooCommerce expert like Virtina can ensure seamless WooCommerce integration of the most appropriate plugin that fits your unique needs. Our WooCommerce development team can create a custom plugin from the ground up or customize existing ones to deliver the results you need from your WooCommerce store.